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# consumer psychology


## consumer psychology


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* ![red-wine-bottle-glass-drinking-health-alcohol-motto-stock](https://static.time.com/v3/assets/bltea6093859af6183b/blt2060c899eea79218/698878c9e20a876519a8f085/red-wine-bottle-glass-drinking-health-alcohol.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Aug 16, 2017  
## [Why Wine Tastes Better When It Costs More](https://time.com/4902359/wine-tastes-better-when-it-costs-more/)  
[HEALTH](/section/health/)  
by Amanda MacMillan
* ![tearing money](https://static.time.com/v3/assets/bltea6093859af6183b/bltf006930d5b6c010c/69885466524fc0437cdf319a/150614_em_irrationalmoney1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Jun 22, 2015  
## [1 Totally Common Shopping Habit That's Wrecking Your Budget](https://time.com/3929244/shopping-budget/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![A trader works on the floor of the New York Stock Exchange during the afternoon of Feb. 13, 2015 in New York City.](https://static.time.com/v3/assets/bltea6093859af6183b/bltb5e473320509ff53/69878052e53aba73c24d7b1a/stock-exchange.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
May 15, 2015  
## [This Is Why Tech Bubbles Actually Happen](https://time.com/3859396/tech-bubble/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![Boss](https://static.time.com/v3/assets/bltea6093859af6183b/blt62fcbe3178074bfe/69877a93524fc034dcdebf9b/485987909.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Feb 25, 2015  
## [1 Trick to Getting What You Want When You Negotiate](https://time.com/3721182/negotiating-trick/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![Murphy USA gas station in Nevada, MO. January 10, 2015.](https://static.time.com/v3/assets/bltea6093859af6183b/blta43de51b6ce1efb6/69877b30a988ca7be66ac067/missouri-gas-prices-31.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Feb 4, 2015  
## [When Gas Prices Fell, Nobody Expected This](https://time.com/3694821/when-gas-prices-fell-nobody-expected-this/)  
[BUSINESS](/section/business/)  
by Martha C. White  
* ![The iconic red rectangular TIME logo with the word 'TIME' in white, bold, uppercase serif letters.](/images/missing-image-1x1.svg)  
Feb 2, 2015  
## [Here's the Surprising Reason Companies Can Get Away With Bad Service](https://time.com/3689255/heres-the-surprising-reason-companies-can-get-away-with-bad-service/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![TIME.com stock photos Money Dollar Bills](https://static.time.com/v3/assets/bltea6093859af6183b/blt9ddeba2151c16be5/698778922dce018e5a9dccdf/money-dollar-bill.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Jan 29, 2015  
## [The 1 Weird Reason You're Tipping More](https://time.com/3687361/the-1-weird-reason-youre-tipping-more/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![TIME.com stock photos Money Dollar Bills](https://static.time.com/v3/assets/bltea6093859af6183b/blt9ddeba2151c16be5/698778922dce018e5a9dccdf/money-dollar-bill.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Jan 23, 2015  
## [When Retail Therapy Backfires](https://time.com/3679561/buying-sad/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![Money](https://static.time.com/v3/assets/bltea6093859af6183b/bltd0227c3f8ea29488/698762b45f570fc0adb12ed9/money.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Oct 29, 2014  
## [5 Ways Money Can Buy Happiness, Backed by Science](https://time.com/3545709/money-can-buy-happiness/)  
[BUSINESS](/section/business/)  
by Martha C. White
* ![mom's cookies](https://static.time.com/v3/assets/bltea6093859af6183b/blteed7092565a6dba9/69869fea810bbb2c8ec93101/moms-cookies.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Aug 21, 2014  
## [3 Reasons Why Your Relationship With Food is Crazy](https://time.com/3136427/3-reasons-why-your-relationship-with-food-is-crazy/)  
[IDEAS](/section/ideas/)  
by Eric Barker  
* ![Retailers Hope For A Good Christmas Despite The Current Economic Gloom](https://static.time.com/v3/assets/bltea6093859af6183b/blt7d776c17a179cbd9/69869971361760545890cd00/shopping-bag.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)  
Jun 26, 2014  
## [New Retail Mantra: Customers are Scum](https://time.com/2927494/customers-sales-clerks-nasty/)  
[SCIENCE](/section/science/)  
by Michael D. Lemonick

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