With the objective of reminding mothers of the benefits of breastfeeding
For the (fearless) ice cream lovers and dedicated royal baby watchers out there, there’s a special frozen delight just for you.
London-based ice cream company The Licktators teamed up with breastfeeding campaigner Victoria Hiley to toast the birth of royal baby No. 2 and raise awareness for breastfeeding in public with a re-launch of their breast milk flavor Saturday.
Dubbing the famed sweet treat Royal Baby Gaga, the company will offer the specially branded flavor just in time for the birth in both pink and blue tubs. The ice cream, which launched temporarily in 2011, will also be available at select London retail locations and online later this week and throughout the summer.
“It’s the ultimate organic ice cream,” a rep for The Licktators (known for other imaginative flavors such as popcorn and cinnamon doughnut) tells PEOPLE.
The spokeswoman adds that the flavor is “free-range, freshly squeezed and totally natural. Perfect for any prince or princess.”
So, what exactly is in the breast milk ice cream recipe? The concoction blends donated breast milk – screened in line with hospital standards – and Madagascan Vanilla. (You can also whip it up at home, thanks to the Licktator’s online recipe.)
Hiley, a 30-year-old mom from Leeds, England, wanted to remind mothers of the benefits of breastfeeding.
“There was huge support from breastfeeding women for Baby Gaga ice cream in 2011, yet some politicians still [stigmatize] women for breastfeeding in public,” Hiley said in a statement.
A tub of Royal Baby Gaga is available for about $22 (€19.99). All proceeds will be donated to a breastfeeding charity.