MONEY

Why the Apple Watch Isn’t a Huge Threat to Fitbit

Fitness Tracker Company Fitbit Debuts As Public Company On NYSE
Eric Thayer—Getty Images The line of Fitbit products are displayed during a lunchtime workout event outside the New York Stock Exchange during the IPO debut of the company on June 18, 2015 in New York City.

Fitbit has an 85% share of the fitness tracker market.

Generally speaking, most companies don’t like it when Apple APPLE INC. AAPL -0.67% steps into their competitive ring, since the Mac maker has a propensity to disrupt the status quo and dominate new industries. The fitness-tracker market is extremely young, but it already faces some potential threats from the even younger smartwatch market, since smartwatches also include health and fitness tracking capabilities.

As Fitbit FITBIT INC FIT 5.33% leads the fitness-tracker pack with an estimated 85% market share, it stands to reason that it theoretically has a lot to lose if Apple Watch takes off. That may not be exactly the case.

There’s very little customer overlap
The fact is that there will be very little overlap — not only between the markets but also between the prospective customer bases.

Fitbit is targeting mainstream users who want to have greater access to their health and fitness data and hope that a small, wearable device will help get them motivated. It’s true that Apple is also appealing to users with the Apple Watch, but with one important distinction: The Apple Watch requires an iPhone. For that reason, Fitbit’s broad cross-platform support is a good defense, since the company plays nicely with Android, Windows Phone, desktop platforms, and iOS. The Apple Watch may appeal more to iPhone users, but the majority of the world’s smartphones now run Android. That’s allowed the company to grow its active user base to over 9.5 million as of the first quarter.

That’s not the only way in which there’s little overlap. Not including Fitbit’s WiFi-connected smart scale, the pricing spectrum of its fitness trackers ranges from just $60 for the clip-on Zip to $250 for the Surge smartwatch. Apple Watch, on the other hand, ranges from $350 for the Sport to $17,000 for the Edition. Apple has talked about avoiding price umbrellas in the past, but it’s extremely unlikely that the Mac maker will ever move downmarket enough to put that much direct pressure on Fitbit, especially since the Apple Watch is a multi-function device, while most of Fitbit’s devices are single-purpose.

Even in terms of brand, Fitbit is a health-centric brand, while Apple is a premium lifestyle brand. Little overlap there.

What about Google Fit?
Google GOOGLE INC. GOOG -0.97% has responded to Apple’s Health app with Google Fit, its own version of a health-tracking app. That also means the coming onslaught of Android Wear smartwatches will plug into Google’s platform directly. Fitbit has been working hard to broaden its platform into an expansive ecosystem, allowing third-party developers to use application programming interfaces and more.

In fact, Fitbit should technically be more concerned about Android Wear smartwatches than it should be about Apple, particularly since Android Wear devices will inevitably see rapid commoditization and pricing pressure as OEMs compete with each other, which will probably push the prices down closer to Fitbit territory.

The Apple Watch is undoubtedly a threat to Fitbit, but the risk isn’t as great as you might think.

Read next: 4 Health Moves That Can Make You Richer

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TIME Asus

This Company Just Copied the Apple Watch’s Best Feature

Asus

Except the ZenWatch 2's version isn't as compelling

In unveiling Apple’s highly anticipated smartwatch in September, CEO Tim Cook bragged about the device’s “digital crown”—the dial on the gadget’s side—as, well, its crowning achievement.

“As it turns out with every revolutionary product that Apple has created,” he said about the Watch and its crown, “a breakthrough in user interface was required.”

The Taiwanese electronics company Asus seems to have taken note. Today the company introduced a second version of its Android Wear smartwatch, the ZenWatch 2, at tech expo Computex in Taiwan that seems to have drawn some aesthetic inspiration from the Apple Watch.

See that knob on the side? That wasn’t there before.

In its original report about the development, Vlad Savov, a reviewer for tech media site The Verge, speculated that the new feature might let people wearing the watch navigate its screen. Afterward, the site confirmed with the company that the knob is, in reality, just a nub.

Like the Apple Watch, the ZenWatch 2 has a metal crown, which gives you “a new way to interact” with the Android Wear interface. It initially seemed as though this would work like the digital crown on Apple’s watch, however it turns out to simply be a power button with a fancy title.

A reviewer at the technology site Engadget isn’t sold on the addition. “While the overall designs are similar to that of the original model, ASUS has now added a button on the side,” writes Richard Lai, “though we prefer the cleaner look without it.”

Apple watchers, too, have lately questioned the value of digital crown, and Apple itself seems to have backed off from its initially effusive praise of the wondrous wheel (or glorified button, depending on who you ask). At Apple’s March event for the Apple Watch, Cook said nothing about the dial.

Digital crown aside, there’s another similarity between Asus’ new offering and the Apple Watch. The ZenWatch 2 will be now available in more than one screen size: 49 millimeter and 45 millimeter. (Apple’s come in 42 millimeter and 38 millimeter.)

For more of Fortune’s smartwatch coverage, read here.

TIME apps

Google Is Finally Making Apps for the Apple Watch

Apple Debuts New Watch
Stephen Lam—Getty Images The new Apple Watch is seen on display after an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California.

A news app shows the company won't ignore Apple's device completely

The Apple Watch has added a big new addition to its app developer ranks.

Google released its first app for Apple’s new wearable on Tuesday. Google News & Weather, which was previously available for smartphones, will now allow users to get a quick summary of news headlines from the Apple Watch screen. According a TechCrunch hands-on, the app presents about a dozen headlines with an accompanying photo for each, organized around topics like sports and fashion.

However, users can’t click through to read the entire or article or easily send the content to their phones. There’s also no weather functionality as of yet.

Despite the barebones approach, the app is a signal that Google may eventually roll out some of its more robust apps on Apple’s new device. Google has its own smartwatch platform, Android Wear, that predates Apple Watch. But with the Apple Watch having sold more units on its first day available for pre-order than Android Wear watches sold in all of 2014, according to one estimate, Google may be willing to go where the users are, even if it’s not their own device.

The search giant implements a similar strategy in areas like phones and set-top boxes, where it has well-supported apps for the iPhone and Apple TV.

TIME the big picture

Why This Apple Watch Rival Is Very Important

Pebble Pebble Time

The Pebble Time offers an important alternative

The day the Pebble smartwatch went up on Kickstarter a couple of years back, I pitched in enough money that I got the device when it was finally made. The good news was the early version worked mostly as advertised. But Pebble’s early software was basic, hard to learn and unstable. Still, Pebble quickly addressed those issues, and to date the company has sold 1.1 million smartwatches — the startup was second only to Samsung in terms of smartwatch sales over the recent holiday quarter.

Not long after the first Pebble smartwatch came out, however, devices powered by Google’s Android Wear operating system hit the scene. I decided to retire my Pebble in favor of an Android smartwatch, but I kept my eye on Pebble, hoping it would continue to improve on its design. Indeed, like all good technology companies, Pebble’s team has kept making the company’s watches smarter and better. The company recently headed back to Kickstarter to raise a record $20 million for a brand new smartwatch sporting a completely new operating system with a cleaner user interface and streamlined app installation process.

That new watch, the Pebble Time, especially intrigues me. In designing it, Pebble execs looked hard at how people were using their devices and noticed a key trend — people used it in what Pebble now calls “timelines.” Built around this metaphor, the new Pebble Time will have 3 buttons connected to people’s timelines. One button is for the past and gives you things like a sleep score, calories burned, steps walked, and so on. The second button is for the present, like controlling music or checking texts. And the third button is for future items, such as a list of flight reservations coming up or dinner reservations. Pebble has also introduced smart straps that add functionality to its watches — for example, a strap with built-in GPS could add location services to the Pebble. I really like this approach, which should help Pebble stay competitive against the upcoming Apple Watch and the various Android Wear devices out there.

The new Pebble Time will be important for the smartwatch market for two reasons. First, the Android Wear operating system isn’t well designed, and most Android Wear devices have a long way to go in the style department. If you’ve got an Android device, you won’t be able to use the Apple Watch — but Pebble’s offerings give you an important alternative.

At $199 retail, the Pebble Time also offers a cheaper option for iPhone owners not ready to invest $349 or more in the Apple Watch. Those who have been using the Apple Watch tell me that it’s very intuitive and extremely powerful — but it may be more than some people need. The Pebble Time may appeal to plenty of iPhone owners who may never want or need what the Apple Watch provides (The Pebble connects with both iPhone and Android devices).

The good news for people in the market for a smartwatch is that most of them will soon have at least two platform options — Apple Watch and Pebble for iPhone owners, Android Wear and Pebble for Android users. While Apple and Android may get the lion’s share of the smartwatch market, the new Pebble Time offers a solid alternative and increases consumer choice.

 

TIME Gadgets

You Can Now Use Pac-Man As Your Android Watch Face

Google Dozens of custom Android Wear watch faces will soon be available for download on the Google Play store.

Users can now download custom watches from the Google Play store

Months ahead of the Apple Watch’s launch, Google is making moves to diversify the smartwatches of its own.

A new software update will allow Android Wear users to download and install custom watch faces from the Google Play store, Google announced Wednesday. Android Wear is Google’s software that powers several smartwatches already on the market, including Motorola’s Moto 360 and LG’s G Watch R.

Designs based on brands as varied as Porsche, Pac-Man and Rebecca Minkoff will now be available to give each user’s watch its own look. The faces will be functionally distinct as well, with some presenting additional data such as weather forecasts, altitude readings and calendar information.

There will be 46 new faces available at launch. That number should increase quickly, however, as Google is also releasing a Watch Face API that will let developers create custom faces and offer them on the Google Play store for free or for a fee. A new Android Wear companion app will let users easily download and switch between faces.

This focus on “increased diversity,” as Android Wear product manager Jeff Chang puts it, echoes a recent “be together, not the same” marketing campaign Google launched for the Android brand as a not-too-subtle dig at Apple’s uniform gadgets. There are currently six different Android Wear devices on the market, with more in the works.

“We want to enable users to have a lot of hardware choices,” Chang says. “That’s what we’re focused on. Letting people wear what they want.”

Chang wouldn’t disclose any sales figures for the Android Wear devices, but a recent report by research firm Canalys estimated that Motorola’s Moto 360 is the best-performing of the bunch, selling around 750,000 units during the third quarter of 2014.

In addition to custom watch faces, the new update brings some functional improvements to Android Wear. Recently used apps will now appear on the watch face, and users will more easily be able to bring back info cards they accidentally dismiss from the screen. There are also some new lighting modes for different situations, including a theater mode that keeps the screen off while you’re at the movies and a sunlight mode that temporarily boosts maximum screen brightness.

Users will also be able to customize the app notifications that appear on the watch if the device is paired with an Android phone running the new Android Lollipop operating system.

The updates will hit Android Wear devices over the coming week.

TIME Wearables

Android Wear Face-Off: LG G Watch vs. Samsung Gear Live

Jared Newman for TIME LG's G Watch (left) and Samsung's Gear Live (right)

How to pick a smartwatch if you're one of Android Wear's earliest adopters.

Let’s say you plan to ignore the advice of most reviews and buy an Android Wear smartwatch right now. Even though more stylish designs are on the way, you’ve got money to spend and want to see what the fuss is about.

How do you choose between Samsung’s Gear Live and LG’s G Watch? After using each one over the last couple of weeks, I think it’s pretty easy to decide. But first, let’s go through the pros and cons of each watch:

Style

You won’t win a lot of style points for either watch, as they are both thick, square slabs that take up a lot of space across the wrist. In fact, if you hold them next to each other, the watch bodies, bezels and screens are almost exactly the same size.

Where Samsung’s Gear Live stands out, though, is the use of metal around the body and on the clasp under your wrist. The watch band also appears thinner due to its tapered edges, and the snap-in mechanism is less bulky than the G Watch’s more traditional buckle. The Gear Live is a bit gaudier, but it also makes a statement. That’s more my style, given that neither watch is understated to begin with.

Advantage: Samsung Gear Live

Features

The Gear Live and G Watch have almost exactly the same features, as they are required to run the same Android Wear software. Samsung does include a heart rate monitor, but I had trouble getting consistent readings and question whether this is a useful feature anyway. (If you can check your own pulse, you can just as easily measure it with the basic stopwatch function on either watch.)

The G Watch’s best feature, oddly enough, is its selection of watch faces. It has a lot of sharp-looking ones that Samsung doesn’t, and while this will become less of an issue as more third-party watch faces hit the Google Play Store, it’s nice to have some quality faces out of the box.

Advantage: LG G Watch, slightly

Jared Newman for TIME

Comfort

As I mentioned above, the Samsung Gear Live’s watch band has a couple of pins on the end, which you snap into any two holes further up the band. The G Watch has a standard buckle that keeps the watch securely fastened, along with a loop of plastic for holding down the excess strap material.

I found the Gear Live’s band to be more comfortable overall, with ridges on the inside that let your wrist breathe a bit, and it’s nice not to have any excess material to deal with. By comparison, the G Watch’s flat, rubberized band seemed to make my wrist feel sticky and sweaty before long. Both watches do have removable straps, at least.

Advantage: Samsung Gear Live

Battery and Charging

This one isn’t even close. Not only does LG’s G Watch have a larger battery, it also has a better charging cradle that you can just drop the watch onto at night. It’s much more convenient than the Samsung Gear Live’s charging pod, which needs to be snapped onto the underside of the watch in a particular way.

You’ll likely want to charge either watch every night, which actually isn’t a big deal once you get in the habit. (In a way, it’s better than having to charge every few days, because the nightly charge becomes routine.) But the need for a nightly top-up makes a convenient charging mechanism all the more important.

Advantage: LG G Watch

Jared Newman for TIME

Display Quality

In theory, the 320-by-320 resolution AMOLED panel on Samsung’s Gear Live should be the winner over LG’s 280-by-280 LCD screen, as it provides sharper images and better viewing angles.

But the G Watch does have one advantage in its outdoor readability. While neither watch performs well in direct sunlight, LG’s watch does a slightly better job of fending off the sun’s glare at full brightness. It’s not a big enough difference to beat the Gear Live’s display overall, but it does make the displays closer in quality than they look on paper.

Advantage: Samsung Gear Live, slightly

Verdict

Style and comfort are extremely important to me considering this is something I have to wear every day, and the Gear Live’s advantages in those areas outweigh its pesky charger and inferior watch faces. (If I was buying one myself, the Gear Live’s $199 price tag compared to $229 for the LG G Watch wouldn’t hurt.)

LG’s G Watch is still worth considering for some users, especially those who plan to swap in their own straps. But I’m not going that route, so the Samsung Gear Live will be my go-to smartwatch as I continue to get a feel for Android Wear.

TIME Gadgets

Too Many Android Wear Apps Are Missing the Point

Jared Newman for TIME

Watered-down smartphone apps are spreading like weeds on Google's new wearable platform.

If you want an example of everything wrong with smartwatch apps right now, just look at all the Android Wear calculators.

I currently count four calculator apps for Google’s wearable platform, and they’re all useless. You need pinpoint touch precision to enter each number, and none of the apps include a backspace key for when you inevitably mistype something. Using a calculator app on your phone would be faster and less frustrating.

These unnecessary calculator apps underscore the biggest challenge for Android Wear–and for that matter, all smartwatches–right now: Most people are happy to just take out their smartphones, so there’s little need for a watch that tries to do all the same things on a smaller screen.

For smartwatches to make sense, they need to go beyond what a phone can do on its own. That idea seems lost on developers who are creating weak imitations of existing smartphone apps, including games, drawing apps, flashlights and calendars.

Google has tried to discourage these kinds of apps, both in its documentation (“inputs requiring fine-grained motor skills are avoided”) and through Wear’s interface, which deliberately makes smartphone-like apps difficult to launch. But developers are undeterred. In fact, someone has even come out with a third-party app launcher for Wear that seems likely to encourage more bad behavior.

Even some of the highlighted Android Wear apps in the Google Play Store miss the point: Why would anyone want to browse Tinder on a smartwatch, when the smartphone version offers a better experience? How often are you really going to ask the Eat24 app for delivery when you can only get exactly what you’ve ordered in the past?

To make the case for smartwatches, developers need to think more critically about the apps they’re building. To that end, I think it might help to consider a few basic questions:

  • Does the app provide a useful service in specific situations where taking out a phone is impractical?
  • Does the watch show users something important that they’d miss if they didn’t take out their phones in time?
  • Does the watch app save significant time without sacrificing significant functionality?

Android Wear does have a handful of apps that answer “yes” to one or more of these questions, and app makers should take inspiration from these good examples.

Last weekend, for instance, I played a round of golf with help from the Golfshot app. After using the smartphone app to select the course I was playing on, the watch provided a constant read-out of my distance from the hole. If I was any good at golf, this would have been tremendously helpful for deciding which club to use, as my phone was safely stowed away in my golf bag for the rest of the outing. (See question number one.) It’d be even better if the app let you enter a score at the end of each hole, but this is a fine start.

Delta’s Android app is another example of a wearable app done right. If you check into a flight on your phone, the watch provides up to date boarding information right on your wrist (question two) and presents your boarding pass to use at the gate (question three).

Similarly, Allthecooks’ Android Wear functions can save time by showing recipe instructions on your wrist. Having those instructions follow you around the kitchen makes a lot more sense than having to constantly look back to your phone or tablet for reference.

One of the big criticisms of smartwatches so far is that they only make life more complicated. They represent another device to carry, another screen to keep charged every night, another set of apps to deal with.

The thing that interests me about Android Wear is its potential to simplify, presenting information in a way that helps us think about our phones less often. That’s not going to happen if developers keep taking the easy path, turning Android Wear into another screen full of apps.

TIME Smartwatches

Android Wear Review: The Watch That Wants to Save You From Your Phone

Jared Newman for TIME

Google's smartwatch platform shows promise, but needs better hardware and smarter features.

A funny thing has happened to me over the last week and a half, as I’ve been reviewing a couple Android Wear smartwatches from LG and Samsung: Instead of being the guy who takes out his phone at every opportunity, I’ve become the one who stands idly by while other people thumb around on their handsets.

It’s not that I’m always fiddling with the screen on my wrist instead; I’m actually spending less time interacting with screens in general. By having all my phone’s notifications in view, I can ignore the ones that aren’t important and quickly deal with the ones that are. And because the phone stays in my pocket, I’m not tempted to spend the next five minutes looking at Twitter or Facebook. Against all logic, tethering a computer to my wrist has been liberating.

But is that idea enough to convince people to start wearing watches again? It’s doubtful, especially in Android Wear’s current form.

Right now, there are two smartwatches that run on Google’s Android Wear platform. Samsung’s Gear Live costs $199 and is a bit gaudy with its metallic trim and slim snap-on wristband, while the $229 LG G Watch strikes a more utilitarian look with a rubberized band and all-plastic finish. In both cases, the aesthetic leans toward “geek badge of honor,” thanks to clunky rectangular bodies and thick black bezels around the displays. (I’ll compare the two watches more in a future post, as I’ve only spent a day with LG’s model. My quick impressions are that Samsung has the better screen and more appealing design, while LG’s drop-in dock is more convenient for nightly charging.)

The Notification Machine

Like other smartwatches on the market already, such as the Pebble and Samsung’s Galaxy Gear line, Android Wear puts your phone’s notifications on your wrist. But what stands about Google’s approach is how little effort it takes to view these notifications and take action on them with a swipe or voice command.

With Android Wear, there’s hardly any setup involved. Everything’s tied to the actionable notifications on Android phones, so once you’ve paired the watch over Bluetooth, you can immediately do things like manage e-mails, dismiss text messages, control the phone’s music playback, glance at sports scores and get traffic alerts from Google Now. The screen stays in greyscale mode until you tap it or tilt it toward you, at which point you can view each notification by flicking upward.

Jared Newman for TIME

 

This can lead to some delightful moments as you get in the habit of glancing at your wrist for information. Last weekend, for instance, I made a quick trip to the grocery store to grab some breakfast items when I caught a notification from Todo Cloud, a free smartphone app that supports location-based reminders. It was telling me to pick up some pasta–something I’d reminded myself to do earlier–and I would have missed the message if it hadn’t been waiting on my wrist. Without any extra effort on my part, Android Wear saved me a return trip to the store.

It helps that the software is smooth and responsive, and generally runs without any glitches, but I do have a few nitpicks: It takes a little too long for the system to recognize swiping after the screen lights up, and I wish you could un-dismiss a notification if you accidentally swipe it away. It’d also be nice if the main screen had an icon bar, like the one on Android phones, so you could get a high-level view of which notifications are waiting.

Android Wear will also face some natural growing pains, as a lot of third-party apps still haven’t optimized their code for wearables. For example, Secret can notify you when a friend posts, but doesn’t show you the actual post on the watch. You can retweet or “favorite” a Twitter mention, but you can’t reply directly by voice. In WhatsApp, there’s no way to view full messages, reply to them or mark them as read. Because Android Wear is supposed to just work, it’s disappointing when these apps don’t.

That same kind of uncertainty carries over to Android Wear’s voice commands, which you trigger by tapping the main screen or saying “OK Google.” This is useful for quickly dictating a text message, setting a reminder or pulling up turn-by-turn directions, but most third-party apps don’t work with voice — and the handful that do require you to memorize specific syntax. Voice recognition also stumbles in some areas, always recognizing “Android Wear” as “Android Where,” for instance, and failing to interpret punctuation commands like “comma” and “question mark.” I quickly learned to avoid voice unless I knew exactly what I was going to get in response.

Why Not Just Take Out Your Phone?

A lot of the above issues are annoyances rather than dealbreakers. But as Google tries to improve the platform, there’s a more fundamental dilemma that Android Wear needs to figure out: If most people are happy to whip out their phones, why would they care about a device that spares them from doing so?

The answer, I think, will come from functions that are not as practical on a smartphone–things you might not do at all if you have to take the device out of your pocket. Android Wear lays a foundation for these kinds of uses, but doesn’t provide nearly enough of them.

Going back to my grocery store example, while I was shopping I also saw another notification from Google Wallet, letting me know that I was close to the in-store Starbucks. The reminder alone wasn’t useful, but imagine if Wallet had gone a step further and put my Starbucks card’s barcode on my wrist. If every loyalty card, coupon, ticket and boarding pass could pop up in the right location, I wouldn’t even have to think about reaching for my wallet or phone. This is definitely possible with Android Wear–Delta is already doing it for boarding passes–but it’s not a centerpiece of the platform right now.

Likewise, Google has promised the ability to unlock your smartphone or Chromebook with a paired Android Wear device, and it’s easy to imagine this capability expanding to sensitive third-party apps in the future. But even the basic unlocking feature won’t arrive until the next version of Android comes out this fall.

What we have now is a classic Google work-in-progress. The software needs more ways to surpass the abilities of users’ smartphones, and the hardware needs to get thinner, lighter and less clunky. (Motorola’s Moto 360 watch will bring some much-needed style to the lineup later this summer, but it’s not a panacea for bulky tech.) And while I’m not bothered by the one-day battery life of these watches, they need more convenient ways to recharge overnight, such as a wireless charging mat on your nightstand. Until the hardware and software are further along, saving yourself from your phone should probably wait.

TIME Smartwatches

5 Quick Impressions of an Android Wear Smartwatch

Jared Newman for TIME

Here's what it's like to wear a Google-powered smartwatch for a day.

A smartwatch isn’t the kind of thing you can review overnight. It takes a while to get a sense of how useful it is in daily life, how well the design works and how comfortable it feels.

But having spent the day with the Samsung Gear Live, one of the first smartwatches for Google’s Android Wear platform, I’m at least starting to form some first impressions. Here are a handful of things that come to mind after having Android Wear on my wrist for most of the day:

Deleting unwanted e-mails is my killer app: Like most other tech writers, my inbox is constantly overrun with junk–usually PR pitches that are incredibly boring or irrelevant. So far, the best part of Android Wear is the ability to delete these e-mails with a swipe and a tap, leaving only the messages that actually matter. My only complaint is that the delete confirmation stays on the screen for a half-second too long. In other words, I still can’t get rid of unwanted e-mails fast enough.

The “reach for your phone” instinct is tough to shake: There were a couple of times throughout the day when, out of instinct, I reached into my pocket see if I’d missed any notifications on my phone. Android Wear is supposed to prevent you from having to check your phone all the time, but I think this will be a tough habit to break.

I’m much more aware of Google Now, now: The problem with Google Now on a smartphone is that it’s trying to give you timely information, but you might not see it unless you take out your phone and open the Google Search app. With a smartwatch, those same Google Now cards are sitting on your wrist, where you’re far less likely to miss them. This can be annoying–I don’t constantly need to see, for instance, that my flight tonight is on time–but hopefully I’ll get enough useful tidbits to make Google Now’s presence worthwhile.

“Mute” is a must-have feature, but could be better: If we’re going to start strapping computers to our wrists, we’ll need a way to shut them off, letting people know that we won’t be constantly distracted. Cleverly, Android Wear lets you turn off notifications by swiping down from the top of the screen. It’s a great feature for any smartwatch, but it leaves me wondering why it doesn’t silence my smartphone as well.

It’s unfinished: This is currently an unreleased product, so a few bugs and missing features are to be expected. So far, I haven’t been able to get directions on the watch or respond to text messages by voice. Many apps aren’t optimized for Android Wear yet, and some of the features Google has announced won’t be available until later this year, including the ability to skip the password screen on a paired Android phone or Chromebook.

I also realize I haven’t scratched the surface of what Android Wear can do. As I spend more time with the watch, I’ll be looking for apps that work well, and testing things like Chromecast playback and music controls. The LG G Watch and Samsung Gear Live both launch on July 7, so consider these impressions a work in progress–kind of like Android Wear itself.

TIME video

VIDEO: Here’s What’s Next for Google (in Two Minutes)

Wherein we smoosh Google's 2014 developer conference keynote from 2.5+ hours down to just under two minutes.

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