TIME World Cup

World Cup Whimsy Captured in New McDonalds Ad


Adorable kids, a woman in stiletto heels, and an elderly man in a motorized all can’t help but catch the futbol fever sweeping the world right now, showcasing some spectacular stunts (seriously, how many takes did it take to land that shot in the back of a moving truck?) in a quirky FIFA-themed ad from the marketers under the Golden Arches. The ad serves as a promotion for their site gol.mcd.com.

Talk about a Happy Meal.

TIME Italy

In Country’s First Gay-Friendly Ad, Son Comes Out Over Pasta in Italy

This is believed to be the first gay friendly campaign in a country that is often entrenched in homophobia


Coming out over pasta might be fairly common in Italian homes, but for what is believed to be the first time, an ad will be portraying the family event across Italian televisions.

Findus, a frozen food company, produced what is believed to be the first gay-friendly ad in the European country.

In the commercial — in which no faces are shown — a man named Luca and his mother bond over microwaved pasta cooked by Luca’s boyfriend.

“Mom, there is another small surprise,” says Luca in the ad. Is it the risotto cooked in the microwave, wonders the mother. “Gianni isn’t just my roommate, he’s my boyfriend!” quips the son.

The ad comes nine months after the chairman of Italian pasta maker Barilla came under fire for saying that he would never use a gay family in his ads. The company eventually announced a “more inclusive” initiative to “establish a more active, global leadership on diversity,” including hiring a “chief diversity officer.”

Gay activists in Europe praised the video for showcasing the simplicity and the daily life of a gay couple. “It’s a positive step forward when different types of families are portrayed in ads, as they resonate with parts of society that are usually marginalized,” said Juris Lavrikovs, the communications manager of ILGA, Europe’s International Lesbian, Gay, Bisexual, Trans & Intersex Association.


TIME Advertisement

Gisele Bündchen To Be Face Of Chanel No. 5

The Brazilian model follows in the footsteps of Nicole Kidman, Brad Pitt, and Marilyn Monroe


Supermodel Gisele Bündchen is the new face of the legendary Chanel No.5 perfume, following in the footsteps of actress Nicole Kidman and model Kate Moss.

A new ad campaign featuring Bündchen will be directed by Moulin Rouge‘s Baz Luhrmann, who also did Nicole Kidman’s ad for Chanel No. 5 back in 2004. Bündchen is taking over Brad Pitt, whose short (and mostly awkward) stint as the fragrance’s first male face in 2012 drew some criticism.

Chanel No. 5 was the first perfume launched by French designer Coco Chanel, and it is considered one of the most iconic and seductive fragrances of all time. In the 1950s, the scent became synonymous with glamour when the movie star Marilyn Monroe, asked in a 1954 interview what she wore to bed, provocatively responded: “five drops of Chanel No. 5.”




Fake Ad Brutally Rips GM Banned Words Memo


This week’s Last Week Tonight with John Oliver took up the list of banned words General Motors sent to its employees. The show’s parody ad makes fun of the long list of defects in the auto giant’s cars over the past decade. Banned phrases include “deathtrap,” “defective,” “catastrophically flawed,” and only gets worse from there.

TIME Advertising

2Pac, Elvis, Marilyn and Kurt Cobain Are Alive (In A Dutch Beer Ad)

Both the ad and fruit-flavored beer are of questionable taste


What do Tupac Shakur, Marilyn Monroe, Bruce Lee, Kurt Cobain, John Lennon and Elvis Presley have in common? They all love fruit-flavored beer, apparently.

A new advertisement from Dutch brewer Bavaria Radler tells the tall tale that everyone’s favorite pop culture figures aren’t dead at all, but have instead absconded to a desert island where they can sit in the sun and drink fruit-flavored beer all day and rub sunblock on each other and hide away from civilization.

On YouTube, Bavaria said: “We all know the stories and theories surrounding the death of certain stars. But what’s the real story? This Bavaria Radler commercial makes it clear once and for all.”

While some may question the taste level of having the doppelgangers of deceased celebrities shilling alcohol, what did you expect from a company selling fruit-flavored beer?

[Via Hypervocal]

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