Warby Parker

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Warby Parker Virtual Try-On Tool

SPECIAL MENTION: When the virtual try-on tool launched on Warby Parker's app in February, the company saw a single-day record of app downloads. The free augmented reality tool, which shows users how a pair of glasses will look on their face in real time, scans 30,000 facial data points to determine the scale and shape of someone's features before overlaying them with customer-selected frames for a 3D preview. The app has received rave reviews, maintaining a 4.9 App Store rating. —Megan McCluskey

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