Finding great-fitting jeans can seem like an impossible task. But what if there were a way to guarantee you’d end up with the perfect pair without ever trying them on? That’s the goal of denim unspun, an apparel startup that uses a 3-D body scanner to generate virtual customer avatars made up of 100,000 data points to produce custom-fit jeans. After being scanned, customers select the fabric, thread color and style they want. The best part: no sizes. “Customers are happy because they don’t have to think about their measurements,” denim unspun co-founder Beth Esponnette says. “It’s not about size anymore, it’s just you.” The process, which is now offered at stores in San Francisco and Hong Kong, also works to eliminate unsold inventory and fabric waste for a sustainable fashion model that doesn’t skimp on quality or style. A pair of the personalized jeans starts at $200. —Megan McCluskey