The streaming wars continue to go global
Amazon and Netflix will soon be squaring off in a new Asian battleground. On Wednesday Amazon announced that it will bring its Prime Instant Video service to Japan in September. Netflix has had long-announced plans to roll out its own streaming service in the country on Sept. 2.
Amazon’s Japanese offering will include dramas, anime and variety shows popular in both the U.S. and Japan. Original shows like “Transparent” will also be available.
Amazon, which already offers Prime subscriptions in Japan, will have a significant price advantage. Amazon Prime costs ¥3900 (about $32) per year, or about $2.71 per month. Netflix will have multiple tiers starting at ¥650, or about $5.40 per month.
It reminans to be seen whether either service will find substantial success in the country. Hulu launched in the country in 2011 but ended up selling off its Japanese streaming business to the Nippon TV television network in 2014.