TIME Media

This Is the Next Battleground for Netflix and Amazon

Gaby Hoffmann, Jeffrey Tambor, Jill Soloway
Richard Shotwell—Richard Shotwell/Invision/AP From left, Gaby Hoffmann, Jeffrey Tambor, and Jill Soloway speak onstage during the "Transparent" panel at the Amazon 2014 Summer TCA on Saturday, July 12, 2014, in Beverly Hills, Calif. (Photo by Richard Shotwell/Invision/AP)

The streaming wars continue to go global

Amazon and Netflix will soon be squaring off in a new Asian battleground. On Wednesday Amazon announced that it will bring its Prime Instant Video service to Japan in September. Netflix has had long-announced plans to roll out its own streaming service in the country on Sept. 2.

Amazon’s Japanese offering will include dramas, anime and variety shows popular in both the U.S. and Japan. Original shows like “Transparent” will also be available.

Amazon, which already offers Prime subscriptions in Japan, will have a significant price advantage. Amazon Prime costs ¥3900 (about $32) per year, or about $2.71 per month. Netflix will have multiple tiers starting at ¥650, or about $5.40 per month.

It reminans to be seen whether either service will find substantial success in the country. Hulu launched in the country in 2011 but ended up selling off its Japanese streaming business to the Nippon TV television network in 2014.

TIME diamonds

Now You Can Make Diamonds in a Microwave

A collection of natural diamonds are seen laid in rows on a
Bloomberg—Bloomberg via Getty Images A collection of natural diamonds.

The process takes several weeks

Diamonds really are forever, now that we can manufacture them.

There’s a growing market for man-made jewels grown in science labs, Bloomberg reports. The diamonds are made by placing a carbon seed in a microwave chamber and superheating the substance into a plasma ball, which crystallizes into the much-desired jewels. Experts can only tell the difference between the manufactured diamonds and traditionally mined ones using a machine.

The man-made diamonds are starting to be sold by retailers such as Wal-Mart, although they still make up just a small fraction of total diamond sales. In 2014, an estimated 360,000 carats of lab-grown diamonds were manufactured while about 146 million carats of natural gems were mined. The number of man-made diamonds is expected to reach 20 million carats by 2026. (One carat = 0.2 grams).

Diamond industry heavyweights such as De Beers say they have nothing to fear from startups pushing lab-produced gems. The company told Bloomberg that the “formation,” “history,” and “emotional significance” of mined diamonds make them unique.

TIME conflict

This Graphic Shows How Blood Diamonds Arrive in the U.S.

There are many loopholes in the global supply chain

The diamond industry created the Kimberley Process in 2003 to reassure consumers that their gemstones had not been used to finance conflicts.

But while the Kimberley Process removed some conflict diamonds from the market, many still slip through loopholes along the supply chain, as detailed in the TIME article Blood Diamonds. Another problem is that the Kimberley Process’ narrow definition of “conflict diamond” does not include some of the practices in diamond mining and sale that consumers find troubling, including environmental degradation, child labor, worker exploitation and state-sanctioned violence. That allows for unethically sourced gems to end up in stores in the U.S.

This graphic shows how conflict diamonds can easily become part of the global supply chain:

blood.diamond

Read Next: TIME’s Report on Blood Diamonds

TIME Careers & Workplace

10 Ways to Make Your Afternoons As Productive As Mornings

business-man-using-laptop
Getty Images

Leave mindless tasks and easy decision for your final hours of work

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Our society is collectively obsessed with morning routines.

What is just as important, but often neglected, is how we manage what happens in the middle of the day.

When we wake up, our minds are clear, our bodies are rested. High willpower gives us the energy to take on the day.

The problem is that no matter how much energy we start with, it can only sustain us for so long. Without good midday habits, we fall prey to distraction (hello Facebook!), impulsivity, irritability, and fatigue. Or even worse, we crash and make bad decisions we regret. According to renowned willpower researcher Roy Baumeister, “Most things go bad in the evening. Diets are broken at the evening snack, not at breakfast… Impulsive crimes are mostly committed after midnight.”

To help you nail your afternoon routine, here is some practical and science-backed advice from successful entrepreneurs who have built multimillion-dollar companies.

1. Move around and take a fidgeting break

Lindsay Gaskins, CEO of Marbles: The Brain Store

When most people think about health and energy, they primarily focus on exercise.While exercise is incredibly important, our nonexercise activities (known as NEAT in the academic world) actually take up more time and burn more energy throughout the day.

Changes to these NEAT activities are easier to make since they require less willpower; yet they are still incredibly impactful.

“We also found that when sitting for prolonged periods of time, any movement is good movement, and was also associated with better fitness,” says Dr. Jacquelyn Kulinski, who has studied the link between health and physical activity. “So if you are stuck at your desk for a while, shift positions frequently, get up and stretch in the middle of a thought, pace while on a phone call, or even fidget.”

Lindsay Gaskins, CEO of Marbles: The Brain Store, is a big fan of fidgeting with a desk toy. She takes multiple fidget breaks every day to reduce stress and help her think more clearly.

“Anything I can press, bend, or manipulate makes my hands and brain happy,” Gaskins says. She recommends desk toys like wooden puzzles, Ball of Whacks, or Flingons (a flingable, flexible magnetic fidget set).

Katherine Isbister, research director of NYU’s Game Innovation Lab, affirms the importance of desk toys in reducing stress. Isbister says that being able to squish something really hard, or knock it on the table “is a great way to overcome negative emotions such as stress or boredom.” Isbister and her team are currently studying how workers use desktop toys to increase mental clarity.

2. Never eat alone

Elizabeth Zaborowska, founder and CEO of Bhava Communications

According to one research-backed book on the impact of face-to-face relationships,The Village Effect, spending time directly with other people and having active social lives can increase our likelihood of surviving cancer by 66 percent. As noted in The Village Effect, and also discussed by National Geographic researcher Dan Buettner and his team, the right social circle is an essential part of why centenarians live past 100 years old.

Elizabeth Zaborowska, founder and CEO of Bhava Communications (revenue: $5 Million ), organizes an amazing 15-plus informal meals per week (750 meals per year) with her employees, clients, venture capitalists, industry colleagues, and more. She invites one or two people to join her for lunch and dinner, and occasionally sets up breakfasts and weekend brunches.

Having a meal together connects people in ways that simply working together can’t. A meal creates an informal space where friendships can be formed, and sets the foundation for a deeper working relationship. In one study, employees at a tech company who rated other employees as being “especially good friends” had higher performance ratings from their bosses than those who had fewer numbers of such friendships.

Many well-known entrepreneurs use mealtime as one of the main ways they build relationships. During summers, Martha Stewart regularly entertains guests for dinner at her East Hampton estate. And Keith Ferrazzi proclaimed the power of meals, particularly dinner parties, in his bestselling book Never Eat Alone.

“Today I can safely say my strongest links have been forged at the table,” Ferrazzi says.”The companionable effects of breaking bread — not to mention drinking a few glasses of wine — bring people together.”

3. Set your timer for five minutes in order to break up that big, hard task you’ve been procrastinating on

Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, You Move Me, and Wow 1 Day Painting

According to Stanford researcher BJ Fogg, the best way to change your behavior is to make the desired change easier. And the simplest way to make something easier is to reduce the amount of time it takes. For example, exercise is much less intimidating when you commit to it for one minute instead of one hour.

The same principle holds true in work. Whenever Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, You Move Me, and Wow 1 Day Painting, feels overwhelmed by a big goal or feels low energy, he sets his iPhone timer for five minutes and commits to focusing for that period of time on the task at hand. “What ends up happening is I build up momentum and want to keep going after the timer goes off,” Scudamore says.

While setting big, hairy, audacious goals is really good for long-term thinking, it is paralyzing when you’re at a low point in your day. Focusing on an easy, small step is powerful because it:

  • Builds momentum and keeps you focused.
  • Increases the odds that you’ll take action.
  • Cements your own identity as someone who gets stuff done.
  • Gives you the feeling of progress, optimism, control, and gratitude.

For more information on how to set easy tasks, watch this 10-minute video by Fogg.

4. Take a “pocket vacation” in nature

Kay Koplovitz, founder of USA Network and Syfy

It turns out that exposure to all that’s green and grows is good for your immune system. Not getting out in natural surroundings can lead to an increase of allergies, asthma, and other illnesses. It even has a name; “Nature Deficit Disorder.”

Kay Koplovitz, founder of USA Network and Syfy takes a daily walk in New York City’s Central Park for 15 minutes, calling her routine her “pocket vacation.” Research indicates that a mere five minutes of walking in nature can produce an immense, immediate benefit of reducing stress, notably on our levels of cortisol, a stress hormone. An even more important effect is that nature restores your ability to focus with a phenomenon called Attention Restoration Theory.

If you don’t have time to take a quick walk, spend 40 seconds looking through a window with greenery outside. That short amount of time is enough to restore your attention span, leading to far fewer errors in your work.

5. Take micro naps like these iconic entrepreneurs, presidents, and artists

Sevetri Wilson, CEO of Solid Ground Innovations

Famous individuals throughout history have sworn by the power of naps; everyone from presidents (Ronald Reagan, John F. Kennedy, Lyndon B. Johnson, Bill Clinton) to artists (Salvador Dali, Leonardo Da Vinci) to entrepreneurs (Thomas Edison, John D. Rockefeller) have enjoyed midday naps. And it’s no wonder why. According to one study, a 10 minute power nap can reduce fatigue and increase cognitive performance up to two hours. Salvador Dali had a particularly unique approach to naps he called “slumber with a key” that he felt increased his creativity. Essentially, he sat in a chair with a key in his hand. If he fell asleep, the key would drop and he’d immediately wake him up. This approach allow him to stay in a state of deep relaxation while also getting conscious access to his unconscious mind.

Sevetri Wilson, CEO of Solid Ground Innovations, has adopted a schedule where she works in the early morning hours, when other people are sleeping, and takes naps in the early evening, when other people are relaxing.

“This schedule allows me to get a lot more done without being distracted by text messages or TV and while remaining high-energy,” Wilson says.

Larger companies like Google have started embracing the the proven benefits of the power of nap. For example, Arianna Huffington, founder of the Huffington Post, andBrian Halligan, CEO of publicly traded Hubspot, have each created employee nap rooms.

6. Play a musical instrument

Joe Apfelbaum, CEO of Ajax Union

According to neuroscientist, Anita Collins, playing music is the cognitive equivalent of “a full-body workout,” and it “engages practically every area of the brain at once.”

More significant, music playing has been highlighted as a powerful long-term strategy to improve brain plasticity, as well as overall brain functioning.

Joe Apfelbaum, CEO of digital marketing agency, Ajax Union, takes this research to heart, and he’s baked it into the culture of his company. “For me to keep my high energy going throughout the day, I need to do things differently,” Apfelbaum says. “When brainstorming I sometimes play guitar or other musical instruments that are in my office at all times.”

Among the most famous of all amateur music players is Albert Einstein, an avid and competent violinist. Einstein often gushed about his love for his hobby, saying “I live my daydreams in music. I see my life in terms of music… I get the most joy in life out of music.”

Picking up a musical instrument is not as intimidating as it sounds: Josh Kaufman offers tips on his website for how he learned to play simple chord progressions on a ukulele in less than 20 hours.

7. Shower with your eyes closed

Jason Duff, founder and CEO of COMSTOR Outdoor

Artist Paul Gogan once declared, “I shut my eyes in order to see.”

Recent research on how creative insights happen shows that he might have been on to something. In the book, Eureka Factor, researcher John Kounios shares the importance of inner-directed attention:

“We found that just before viewing a problem that participants would eventually solve with insight, they disengaged from their surroundings and directed their attention inwardly on their own thoughts.”

As soon as he gets back from work at the end of the day, Jason Duff, founder and CEO of COMSTOR Outdoor, takes his second shower of the day. It’s 20 minutes long, and he closes his eyes and lets his mind wander.

Research shows that having your eyes closed increases alpha waves, which is closely associated with relaxation and helps new ideas go from your subconscious mind to your conscious mind.

If you want to add a second shower to your daily routine, but also want to conserve water, consider purchasing a water-efficient showerhead.

8. Create an easy list for the end of the day

Emerson Spartz, founder and CEO of Spartz Inc.

Many articles and books have been written about the beginning of the workday. The predominant principle is to focus on hard, important tasks and decisions that will push your business forward.

“If you save the same activities for the afternoon, you will likely procrastinate, be inefficient, and have lower quality,” says Emerson Spartz, founder and CEO of Spartz Inc., a digital media company that owns a network of sites (like Dose.com and OMG Facts) that collectively reach 45 million visitors per month. Instead, Spartz leaves mindless tasks and easy decisions (i.e., emails that need quick responses, social media, and simple tasks) for his final hours of work.

“I’ll check email periodically throughout the day to respond to anything urgent,” Spartz said. “But I reserve the last hour just for emailing, which is easier for my mind and more likely to distract me.”

9. Exercise with a gym trainer or gym buddy

Cameron Herold, author of Double Double, CEO coach, and globally renowned speaker

Evan Williams, founder of Blogger, Twitter, and Medium, works out in the middle of the day, contradicting the typical advice to workout first thing in the morning:

“My focus is usually great first thing in the morning. So going to the gym first is a trade off of very productive time in the office. Instead, I’ve started going mid-morning or late afternoon (especially on days I work late). It feels weird (at first) to leave the office in the middle of the day, but total time spent is nearly the same, with higher energy and focus across the board.”

Cameron Herold, author of Double Double and a CEO coach to high-growth businesses, also exercises in the middle of the day. He uses a trainer to force himself to follow through.

“I need more help stopping work than I do getting it into it,” Herold says. “If I can force myself to stop my day for a workout, I can sustain quality output much longer. Having a trainer forces me to show up.”

A review of 29 academic studies found that exercise dramatically increases attention, processing speed, and executive function.

10. Save your easy meetings for the afternoon

Benji Rabhan, founder and CEO of Apollo Scheduling

Meetings have built-in accountability, and thus limited procrastination. That makes them perfect to hold your attention during the afternoon when your mind is more likely to wander.

Benji Rabhan, founder & CEO of Apollo Scheduling, uses his AppointmentCore software to open his afternoons to meetings with clients, customers, and team members. Instead of using his precious morning time for meetings, he uses the late afternoon for simple meetings such as answering questions, status checks, or conveying information.

Rabhan still has big meetings that require difficult decisions in the morning, as several studies show that we make worse decisions throughout the day as a result of decision fatigue.

Not convinced? Meeting in the afternoon has another benefit. According to a study of best times to schedule meetings, 3:00 p.m. has the highest acceptance rate!

This article originally appeared on Inc.com

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TIME Books

This Famous Book Is Turning 60 Today

PHILIPPINES-ZUMBA-GUINNESS
NOEL CELIS—AFP/Getty Images Filipino residents broke the record for the largest Zumba class with 12,975 participants in a single venue in Mandaluyong on July 19, 2015.

It's celebrating 60 years of superlatives

Here’s one for the record books: the Guinness Book of World Records celebrates 60 years of documenting the strangest, most impressive, and generally superlative accomplishments on Thursday.

The record book’s first edition was published in 1955. The managing director of Guinness Brewery, Sir Hugh Beaver, thought the book could distributed for free across bars, where a definitive compilation of world records would settle plenty of bar fights in the pre-Google era. It turned out to be a hit: 50,000 copies of the first edition were reprinted and sold, resulting in three more editions in the following year.

The Guinness Book of World Records has never been snobby about what it records: from the most expensive bottle of wine (a 1947 French Cheval-Blanc sold for $304,375 in 2010) to the fastest time to drink a liter of lemon juice through a straw (24.41 seconds). There’s also the man who holds a record for holding the most apples in his mouth and cutting them with a chainsaw in one minute (8 apples).

“We celebrate them all equally,” Craig Glenday told CBS News. “Whether you’re Usain Bolt, who can run a 100 meters in 9.58, or you’re the guy from Germany who can run it in clogs in 16 seconds, or on all fours, or backwards. It’s that rich variety, and we treat them all the same.”

TIME gift cards

RadioShack Will Pay Cash for Your Unredeemed Gift Cards

RadioShack to Announce Q3 Earnings
Bloomberg—Bloomberg via Getty Images

But not all gift cards are created equal

Still holding onto that RadioShack gift card you got for Christmas two years ago? Well, dig it out. It may be worth something again.

RadioShack, which filed for bankruptcy in February, has tentatively settled with the Texas attorney general’s office concerning a case that was filed to protect the holders of nearly $46 million in unredeemed gift cards to the folded outlet, according to CNBC.

Attorneys put in place a new plan for some gift card holders to be repaid in full for any outstanding balances on RadioShack gift cards. The plan doesn’t apply to everyone though. Some gift card holders will only get pennies on the dollar, if anything.

Those who purchased cards for themselves or someone else, or reloaded an existing card, will get top refund priority, while those whose cards are from promotional giveaways or from a merchandise return will not be covered by the deal. Such gift card holders would be added to the list of general unsecured creditors.

The deal still has to be approved by the court and various attorney general, and once confirmed, RadioShack and the attorneys will need to put in place a system for claim submissions, the report said.

TIME Jobs

There’s a Dire Shortage of Workers In This Growing Industry

Monthly Report Shows Construction Of New Homes Continues To Rise
Joe Raedle—Getty Images A construction worker climbs on the roof of a home.

Many workers left the field when the housing market collapsed

The United States housing market is showing signs of growth: housing starts have increased 11.3% so far in 2015, while commercial construction spending is up 9.7% in the first half of this year.

If only there were enough workers to keep up with the growth.

According to a report in USA Today, a survey by the National Association of Home Builders in June pointed to a construction worker shortage. Seventy percent of home builders, for instance, said they were experiencing a shortage of carpenters, compared to 63% a year ago. A survey by the Associated General Contractors in July showed that 86% of commercial builders said they were finding it difficult to fill hourly or salaried positions versus 83% last year.

Many construction workers left the field when the housing market collapsed during the recession. They entered sectors that were healthier at the time, such as trucking, and oil and gas production. Despite housing’s rebound, the laborers aren’t returning, in part, because the pipeline of talent has dried up as schools have cut shop classes and two- or four-year colleges attract would-be workers.

The end result is a delay in construction projects and increased labor costs. Construction workers’ average hourly earnings increased 2.6% annually in July. Workers overall have seen wages inch up 2.1%.

MONEY Email

The Secret to Getting People to Actually Read Your Emails

reading email on laptop
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And cover letters, and sales pitches...

With all the communication tools at our fingertips today, you think it would be easy to get your point across. But more often than not, our emails, cover letters, sales materials and so forth are a muddled mess — and they’re promptly ignored.

Business communication is often overwrought and stuffed with filler words. The upshot: Recipients lose interest or miss your point. In a new paper, researchers from Colorado State University and the University of Northern Colorado explore what’s going on and how to fix it.

If you’re making a cold contact, the first hurdle is often just getting the recipient to open the email. (It’s not as easy as you think, but a panel of busy CEOs weigh in on how to do that here.)

But success doesn’t just hinge on the recipient opening it. You need to make the reader pay attention, and you need to do it quickly.

“When you’re talking about a business audience, people have 10 to 15 seconds to read a one-page letter,” says Mike Gould, a former Colorado State University faculty member and current consultant who’s one of the authors of the new research paper. If you’re not immediately clear and convincing, “They’ll bypass the context,” he warns.

There are two common problems. One is our tendency to use vague words; for instance, we’ll say we “had a great impact on quarterly sales” rather than “grew quarterly sales by 35%.”

When you go through your correspondence, are there words that could be replaced with numbers? Use those numbers instead.

Gould says you should watch out for words like “many,” “few,” “many,” “most,” “some,” “great” and “small” — they don’t deliver the kind of clarity good business communication needs. A cynical recipient might even think you’re trying to play up or down the reality by deliberately obscuring the details.

The other giant stumbling block is using the passive voice. We use active verbs when we speak, because it’s both quicker and clearer to use active words. But when we write, most of us unconsciously shift into a stilted kind of prose that manages to say less even though it’s stuffed with too many words.

Gould says that prepositions like “to,” “for,” “of” and “in” tend to be the big culprits. For example, instead of writing, “I plan to make a decision,” change it to read, “I will decide.” It’s quicker and more precise.

When it comes to writing, “We’re taught to use excessive information and be vague because then we can mitigate what might be a problem,” Gould says. “People have to be taught to be assertive in communication.”

This takes practice, he adds; in his research, students need an average of eight rewrites to reach their goal. Their (and your) goal: Reduce your passive-voice linguistic junk by 80%.

You could practice this by using the word-find function in your word processor to highlight each offending word one at a time, but there’s also another solution if you’d like to get serious about putting your bloated business correspondence on a diet.

Gould and the study’s co-authors developed a proofreading program called Scribe Bene that works with Microsoft Windows to flag an entire list of junk words at once.

“That’s the reason Scribe Bene is more effective,” Leo Vijayasarathy, an associate professor of computer information systems at Colorado State University and one of the study’s co-authors. While it’s still an academic rather than a commercial project at this point, the program can be downloaded for free from Vijayasarathy’s faculty page (find it under “Selected Publications”).

It’s not a silver bullet, but it will show you writing mistakes you’ve probably been practicing since high school and guide you to writing shorter and sharper messages. “It takes longer to write a short communication than a long communication,” Gould says. “But your outcomes will improve as well.”

TIME Apple

Apple Is Now the World’s Second-Biggest Wearables Maker

Apple Watches on display in Madrid, Spain on June 26, 2015.
Pablo Cuadra—Getty Images Apple Watches on display in Madrid, Spain on June 26, 2015.

It's catching up on Fitbit

The term “wearables”—as in wearable technology, the next evolution of mobile electronics—has been on the lips of technologists for some time. It’s supposed to be the future—an $80 billion market, some estimate.

The potential of this nascent market has been rather hard to quantify. (So has the definition. Smart watches? Sure. Glasses? Perhaps. “Hearables“? Sure. Clothing? Well…) But a new IDC report shows that a trend line is emerging.

According to the market researcher, the worldwide wearables market grew 223.2% in the second quarter of 2015, as measured by total shipment volume across all vendors. (That figure: 18.1 million units, up from 5.6 million unit in Q2 2014.)

Bigger news: Apple is now the number-two vendor behind Fitbit.

The Cupertino, Calif.-based company shipped 3.6 million units in the second quarter of 2015, “just 0.8 million units behind Fitbit’s 4.4 million units.” Apple has been mum on its Apple Watch sales, so this is rather interesting. (And squares with what Best Buy CEO Hubert Joly said during the retailer’s latest earnings call.)

To give you a sense of Apple’s impact on the category, consider that two of every three “smart wearables,” in IDC parlance, shipped this quarter were Apple Watches. That’s both affirming for Apple, which has a lot riding on its latest major device, and Fitbit, which has managed to beat back Cupertino’s competition despite only selling wearable devices with more basic functionality.

IDC believes Apple will eventually be the wearables market leader. That’s not a surprise, though the dark horse in all this is Samsung, which has demonstrated in smartphones that a quick follow can be just as competitive as a category-defining product. (Even though, it should be noted, Samsung has been selling such devices for far longer than Apple. Lenovo-owned Motorola, too.)

The breakdown:

1.) Fitbit. 4.4 million units shipped in 2Q15. 24.3% global market share. Up 159% from the same quarter a year ago.

2.) Apple. 3.6 million units shipped in 2Q15. 19.9% global market share. No YoY growth figures available because it wasn’t selling wearables a year ago.

3.) Xiaomi. 3.1 million units shipped in 2Q15. 17.1% global market share. No YoY growth figures available because it wasn’t selling wearables a year ago.

4.) Garmin. 700,000 units shipped in 2Q15. 3.9% global market share. Up 40% from the same quarter a year ago.

5.) Samsung. 600,000 units shipped in 2Q15. 3.3% global market share. Up 119% from the same quarter a year ago.

One catch to all this? Another recent report from Argus Insights suggests that consumer interest is slowing for wearables, sliding precipitously from the 2014 holiday season. A seasonal cycle like other consumer electronics, unhappiness with the products on the market, or something deeper? We’ll find out.

This article originally appeared on Fortune.com

TIME Ashley Madison

There Are Almost No Active Female Users on Ashley Madison

HONG KONG-LIFESTYLE-INTERNET-SEX
PHILIPPE LOPEZ—AFP/Getty Images

Most appear to be bots, fakes, or inactive accounts, a report says

The large disparity in the number of male and female accounts on the adultery website Ashley Madison is well-documented. But an analysis by Gizmodo of the massive data dump released by people who allegedly hacked the company’s website shows the number of active female users is absolutely miniscule.

Ashley Madison has about 31 million male accounts and 5.5 million female accounts. But the overwhelming majority of those female accounts appear to be bots, fakes, or inactive accounts that were hardly used in the first place, the report says. Gizmodo found that only about 1,500 of the female users had ever checked their messages on the site, while only 2,400 had ever chatted on the site, and only 9,700 had ever replied to a message.

Hackers first threatened to release personal information about Ashley Madison users in July, and then proceeded with a massive data dump earlier this month. Ashley Madison is now facing several lawsuits from several former users who say the website knew about the security vulnerabilities in its systems.

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