TIME leadership

3 Books Every Leader Should Read to Be Successful

Frank Gehry has selected personal favorites for his 'Curated Bookshelf' at Louis Vuitton's London flagship. The shelf is located in the first-floor librarie.
Jessica Klingelfuss

Teachings from the best in the business world

As an employee, you function mostly as a solitary unit. You do your part, produce your “output,” and the work is done. But as a manager (or more precisely, a leader—managers manage tasks, leaders lead people), everything changes. Your success is no longer about your own output, it’s about other people’s — the most important work you do is often what enables other people to do their jobs. But finding your way can be difficult. So in honor of National Book Month, here are three books that every leader should read to succeed.

High Output Management by Andy Grove

Key points: Grove’s book, reflecting on his time as Intel CEO in the 1970s, remains relevant today because of the basic principles it outlines: As a leader, you are an enabler of others. Your team’s performance, not your own output, is what you are judged on. Grove also shares five key things that should inform and govern your time: decision making, information gathering, information sharing, nudging and role modeling. If you are spending significant time doing things outside of those five key areas, it might be worth rethinking your schedule.

Best quote: “The art of management lies in the capacity to select from the many activities of seemingly comparable significance the one or two or three that provide leverage well beyond the others and concentrate on them.”

Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround by Lou Gerstner

Key points: Compared to High Output Management, which can read a little like a textbook, Who Says Elephants Can’t Dance? is practically a thriller. Gerstner’s well-known memoir about the turnaround of IBM is a vibrant book on leadership during a challenging time. It’s about transformation. Gerstner touches on the importance of speed and a clearly communicated set of principles—especially across a company as large as IBM was at the time. Gerstner also talks about the issues big companies run into with mid-level talent: “People do what you inspect, not what you expect.”

Best quote: “I came to see, in my time at IBM, that culture isn’t just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.”

The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company by John Rossman

Key points: This is by far the easiest read of the three in this post, but it’s also the most effective at providing prescriptive and actionable leadership advice. Rossman, a former Amazon executive, decodes a lot of the behind the scenes at Amazon and points to what is most important at a company that complex: decision making and ownership. The owner of a project or product doesn’t have to be the most senior person at the organization. In fact, it can be a very junior person. But this person is the sole person responsible for the project’s outcome.

Best quote: “Amazon.com employees quickly learn that the phrase ‘That’s not my job’ is an express ticket to an exit interview.”

Have your own favorite leadership books? I’d love to hear them—tweet at me @cschweitz.

Read next: 4 Biggest Myths About Being a Great Leader

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Time Partners With Quora

Over the past year, TIME has built a global 24/7 news operation, more than doubling our content volume and our readership in the process. Today, we’re excited to announce that we’ll be partnering with Quora to bring TIME’s growing audience the best content from the site that has quickly established itself as a go-to place for answers on the web.

Quora’s community of users has featured everyone from President Barack Obama, Facebook COO Sheryl Sandberg and director Alfonso Cuaron to former NFL star Tiki Barber and musician Michael Buble. But some of the most fascinating answers on Quora come from expert community members answering questions like “What does it feel like to be a firefighter?” and “What can I learn right now in just 10 minutes that could be useful for the rest of my life?”

This is what we think Quora’s community captures so well, and we’re delighted to be working with the Quora team to bring it to our audience. Take a look at our first posts with Quora: “What Myths Do We Most Commonly Realize Are False In Our 20s?” and “How Long Should Someone Stay At A Job?”

TIME twitter

How To Improve the World in 140 Characters

Can you make the world better in 140 characters or less? We asked online luminaries for their best ideas. Tweet your own using #TIMEIDEAS.

  • @mariobatali, Chef, cookbook author and restaurateur: “The first step to empowering a new generation to innovate and thrive is to make sure every child is fed.”
  • @MalalaFund, (Malala Yousafzai), Founder: “The best way to fight terrorism is to fight ignorance with books and pens.”
  • @llcoolj, Entertainment icon: “More love, more kindness, more selfless acts.”
  • @susancain, Author of “QUIET: The Power of Introverts in a World That Can’t Stop Talking” and co-founder of the Quiet Revolution: “”Introverts today are roughly where women were 50 years ago. Time for a Quiet Revolution!”
  • @rickygervais, Creator and star of “The Office” and “Extras” actor, writer, comedian: “Remember: When you are dead, you do not know you are dead. It’s only painful and difficult for others. The same applies when you are stupid.”
  • @robdelaney, Comedian: “Read a book to a kid. Hopefully they’ll live longer than you and maybe do something good with their life. Worth a shot?”
  • @stevewoz, (Steve Wozniak), Co-founder, Apple Computer Inc.: “The only person you must convince in a disagreement is yourself. When someone is bad to you, be good to them. Make peace, not war.”
  • @nancylublin, CEO of @dosomething: “More big data for social change, like @CrisisTextLine. (And free chocolate for everyone.)”
  • @adambraun, Founder of @pencilsofpromis: “Ensure everyone had a great mentor and teacher in their life at all times.”
  • @nespector, (Nancy Spector), Deputy Director and Chief Curator, Guggenheim Museum: “With the best art, everything you thought you knew comes into question, even who you are. And we need to remember that this is a good thing.”
  • @scotthoying, Singer, @PTXofficial: “If music is the language of the world, then just imagine how beautiful a 7 billion part harmony would be.”
  • @SarahRobbOh, (Sarah Robb O’Hagan), President of Equinox: “I’m thinking team sports that involve boys n girls together. So they learn what gr8 gender balance feels like at an early age. #WinTogether”
  • @alexisohanian, Co-founder of @reddit, investor, entrepreneur: “What if we all had to live a day in someone else’s body? That’d be interesting. Someone work on the app for that.”
  • @AdamMGrant, Wharton professor and author of “Give and Take:” “A new definition of success: not just what you achieve, but also what you help others achieve.”
  • @humansofny, (Brandon Stanton), Creator, Humans of New York: “Free internet from outer space for the whole world.”
  • @patkiernan, Anchor, NY1: “The tech breakthrough that would change everything: Affordable renewable energy (and batteries to store it).”
  • @kevinroose, Author of “Young Money” and @nymag reporter: “Eliminate those plastic clamshell packages that are impossible to open without industrial-strength scissors and also global hunger.”
  • @benjlerer, Founder, Thrillist Media Group: “The Monday after the Super Bowl should be declared National Hangover Day and all businesses should be closed.”
  • @thegothamgal, (Joanne Wilson), Founder of the blog Gotham Gal and Gotham Gal Ventures: “Have more women rule the world. Lead our countries and our companies. Legalize pot in every state. #change”
  • @teddygoff, Partner at Precision Strategies: “More disruption! An app in every pot. Oh, and campaign finance reform, without which other meaningful reforms will not happen.”
  • @NellSco, (Nell Scovell), Journalist and TV writer: “Be female positive and carbon neutral. #fixedit”
  • @hmason, (Hilary Mason), Data Scientist in Residence, @Accel Partners: “We should build technology to be empowering to people, not businesses!”
  • @cyrusmassoumi, Founder and CEO of @zocdoc: “$6.5 trillion opportunity: Make healthcare as user-friendly as every other consumer industry.”
  • @mary_roach, Author of “GULP” and “STIFF:” “If the curb space fits two cars, don’t park in the middle of it. Don’t be that guy.”
  • @vpostrel, (Virginia Postrel), Author of “The Power of Glamour” and a columnist for @BloombergView: “Get over ‘one best way.’ Nobody’s normal. People are different. Stop trying to make everyone like you. ‘Like’=both verb & preposition.”
  • @marcidale, (Marci Harris), CEO of @popvox: “We can change the world by recognizing every person on the planet as an individual with dignity, worth & agency, rather than a statistic.”
TIME twitter

Why Twitter Will Never Be a News Organization

Twitter IPO Raises $1.82 Billion With Value Topping Facebook
David Paul Morris—Bloomberg/Getty Images

Twitter’s head of news Vivian Schiller spoke with TIME about Twitter, Facebook, news discovery and more in an exclusive first interview since she left NBC News and took on the role in January. A few key insights? She says retweets are underutilized, and Twitter needs to find a way to give news organizations better analytics. Speaking of news organizations, Schiller says Twitter will never be one: “[W]e don’t have any reporters, and we don’t have any editors, and we’re never going to have those.” Below is a lightly edited transcript of TIME’s conversation with Schiller:

TIME: One of the main issues for journalists is this idea of differentiating between news and things that are a hoax. How can Twitter make it easier for journalists to figure out whether something is verified or not?

SCHILLER: We have verified accounts, but a verified account doesn’t necessarily guarantee that the information contained within — the tweet from the verified user — is verified. And Twitter’s never going to be able to do that, with all of the billions of tweets that flow, there’s no way for us to know. But one of the things that we can do, and should do, and is definitely on my roadmap is to — because we hear this from a lot of news organizations — is to try to be a thought leader for the news industry about this. Not that we can solve it, but to help inform news organizations…So it’s a common question, and I think we can help socialize best practices around using Twitter to verify information. We do have certain tools. Dataminr, for instance, is one that doesn’t verify the tweet, but it gives you certain signals around individual tweets that can help. And we see a lot of news organizations that are doing interesting things, so that’s one of the things we want to do is try to help news organizations make sure that they can signal to their followers and try to reverse hoaxes, or reduce hoaxes, to the extent possible. Not just hoaxes, but misinformation — unintentional misinformation. One of the great things about Twitter is that even without our intervention, the fact is because so many people are listening on Twitter, that misinformation gets caught pretty quickly. So the Twitter crowd itself — the wisdom of the crowd plays in here. The more people are on Twitter, the more misinformation will be corrected with great speed.

TIME: So Twitter has been experimenting with sending users breaking news updates through @EventParrot, [@MagicRecs], putting updates at the top of the timeline [via the Discovery Tab], etc. In the future, do you think that there will be a proper way to inform users that news is breaking and show it comes from an authoritative source? Is that sort of what’s tied to the Dataminr partnership?

SCHILLER: Yeah, I mean this is something that just in my short time here I feel like the entire organization is really focused on, which is how to help people — how to surface the most useful content to people. What’s useful to them. So, you’ve seen a lot of useful experimentation coming out of Twitter, and I think based on my short time here, I think there’s going to be a lot of really interesting developments to help with discovery.

TIME: Do you think Twitter will start to look a little bit more like a curated news reading experience, similar to how Facebook is experimenting with Paper?

SCHILLER: I’m glad you asked that, because one thing I want to make sure is really clear: The Twitter news team is never going to pick and choose news stories, pick and choose winners. That’s not our job at all. But what we need to do is make the product — as an organization — and this involves not just the news team but the product team and everyone — is to make it easier for news organizations but also for our consumers to find what they’re looking for. We need to understand better what people think they’re looking for and surface it for them. So I guess that’s a short answer to say: Watch this space.

TIME: We heard on the earnings call that user growth in the U.S. is slowing. What role can news play in helping Twitter attract new users and onboarding people?

SCHILLER: Twitter has so profoundly changed the way that I consume news. The way that I consume news, the way that I engage news, the way that I discover news, the way that, frankly, I report news even just as a broadcast of information from my own life, whether it’s news to somebody is for them to decide. One of the things that I was excited about, coming to Twitter, was because news is already so central to the Twitter experience, but I wanted to come so that I can help work with the team to try to make it even more so. And all the things we were talking about just a minute ago, which is ways that news organizations can help get their news out there, ways that news organizations can discover tweets in the wild that they can then report on or discover trends, ways that Twitter can develop products and experiments that will help people discover information. All of those things are going to lead to greater user growth, ultimately. So our path, or the role of the news team, is to support news organizations, which in the end supports consumers, which in the end is good for the news industry, good for journalists, good for news organizations, and of course good for Twitter, and it will lead to user growth. If I had to say one of the most important goals, it would be the best quality content on Twitter, because that will lead not only to user growth but more engaged users.

TIME: What role do you see Twitter playing versus Facebook in terms of being a traffic provider to publishers?

SCHILLER: Well I don’t particularly want to comment about Facebook, but I’ll talk about Twitter. We know that Twitter is driving a tremendous amount of traffic to news organizations. But I want to emphasize that that’s not the sole value that Twitter brings to a news organization, that is one element of it. One element is, yes, referrals which lead to traffic. But just as important, and we do hear this from news organizations, is the value, and again I’m going to repeat the same thing, the value of Twitter. Twitter uniquely provides value to news organizations at every stage of the news cycle. Twitter uniquely can be a broadcaster for the eyewitness who sees news breaking in his neighborhood. Twitter uniquely can be a place where journalists can source and reach out to eyewitnesses or corroborating sources to try to report their story. Twitter uniquely can engage in real-time exchanges, live exchanges with their users. Twitter uniquely can incentivize users to be with them at every stage of the news reporting, news distribution and follow-up stages. To me, that’s who we are. We are not just a referral engine, although certainly we want to help news organizations with referrals as well. And I didn’t even mention monetization, which through the Amplify program and other things that might be coming down the pike, we can be more and more.

TIME Oscars

These Are The Most Shared Oscar Photos On Twitter

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