By Zeke J Miller
May 1, 2014

President Barack Obama should take new steps to enhance consumer privacy in the age of “big data,” a White House report released Thursday recommended.

Ordered up by the President in January in the aftermath of revelations about spying by the National Security Agency and high-profile consumer data breaches, the report suggests a series of reforms to federal law to bring privacy statutes into the modern era. The review was led by Counselor to the President John Podesta and other senior officials, and makes six policy recommendations to Obama, including passing a Consumer Privacy Bill of Rights—a White House policy proposal since 2012 that has not found support on Capitol Hill.

“Big data raises serious questions, too, about how we protect our privacy and other values in a world where data collection is increasingly ubiquitous and where analysis is conducted at speeds approaching real time,” Podesta said in a blog post announcing the release of the report.

In addition to the privacy bill of rights, the document repeats the White House’s 2011 call for Congress to pass a national standard of requirements for reporting data breaches. It also calls on Congress to amend the Electronic Communications Privacy Act to, among other things, eliminate a little-known distinction between unopened and opened email traffic, that allows emails that have been read or are more than 180 days old to be subpoenaed by law enforcement without a warrant.

There are also three recommendations that Podesta is encouraging Obama to order the federal government to take up, including extending existing privacy protections to non-U.S. citizens and people not in the country, and ensuring that data collected in schools is only used for educational purposes. Additionally, the report calls on the federal government to build up the capability to be able to spot discriminatory uses of “big data” by companies and the government. “The detailed personal profiles held about many consumers, combined with automated, algorithm-driven decision-making, could lead—intentionally or inadvertently—to discriminatory outcomes, or what some are already calling “digital redlining,” Podesta warned.

See a fact sheet from the report below:

FACT SHEET: Big Data and Privacy Working Group Review

Driven by the declining cost of data collection, storage, and processing; fueled by new online and real-world sources of data, including sensors, cameras, and geospatial technologies; and analyzed using a suite of creative and powerful new methods, big data is fundamentally reshaping how Americans and people around the world live, work, and communicate. It is enabling important discoveries and innovations in public safety, health care, medicine, education, energy use, agriculture, and a host of other areas. But big data technologies also raise challenging questions about how best to protect privacy and other values in a world where data collection will be increasingly ubiquitous, multidimensional, and permanent.

In January, President Obama asked his Counselor John Podesta to lead a 90-day review of big data and privacy. The review was conceived as fundamentally a scoping exercise, designed to define for the President what is new about the technologies that define the big data landscape; uncover where and how big data affects public policy and the laws and norms governing privacy; to ask how and whether big data creates new challenges for the principles animating the Consumer Privacy Bill of Rights embraced by the Administration in 2012; and to lay out an agenda for how government can maximize the benefits and minimize the risks of big data.

The working group—which included Commerce Secretary Pritzker, Energy Secretary Moniz, the President’s Science Advisor John Holdren, the President’s Economic Advisor Jeff Zients, and other Senior Administration Officials—sought public input and worked over 90 days with academic researchers and privacy advocates, regulators and the technology industry, advertisers and civil rights groups, the international community and the American public. This review was supported by a parallel effort by the President’s Council of Advisors on Science and Technology (PCAST) to research the technological trends underpinning big data.

Today, Podesta and the big data working group presented their findings and recommendations to the President. The review did not set out to answer every question about big data, nor was it intended to develop a comprehensive policy approach to big data. However, by evaluating the opportunities and challenges presented by big data, the working group was able to draw important conclusions and make concrete recommendations to the President for Administration attention and policy development.


We live in a world of near-ubiquitous data collection where that data is being crunched at a speed increasingly approaching real-time. This revolution presents incredible opportunities:

  • Big data is saving lives. Infections are dangerous—even deadly—for many babies born prematurely. By collecting and analyzing millions of data points from a neonatal intensive care unit, one study was able to identify factors, like slight changes in body temperature and heart rate, that serve as early warning signs an infection may be taking root—subtle changes that even the most experienced doctors may not have have noticed on their own.
  • Big data is making the economy work better. Jet engines and delivery trucks now come outfitted with sensors that continuously monitor hundreds of data points and send automatic alerts when maintenance is needed. Utility companies are starting to use big data to predict periods of peak electric demand, adjusting the grid to be more efficient and potentially averting brown-outs.
  • Big data is saving taxpayer dollars. The Centers for Medicare and Medicaid Services have begun using predictive analytics—a big data technique—to flag likely instances of reimbursement fraud before claims are paid. The Fraud Prevention System helps identify the highest-risk health care providers for waste, fraud, and abuse in real time and has already stopped, prevented, or identified $115 million in fraudulent payments.

Big data also presents powerful opportunities in areas as diverse as medical research, agriculture, energy efficiency, global development, education, environmental monitoring, and modeling climate change impacts, among others.


The opportunities presented by big data are considerable, but big data raises serious concerns about how we protect our privacy and other values. For example:

  • Big data tools can alter the balance of power between government and citizen. Government agencies can reap enormous benefits from using big data to improve service delivery or detect payment fraud. But government uses of big data also have the potential to chill the exercise of free speech or free association. As more data is collected, analyzed, and stored on both public and private systems, we must be vigilant in ensuring that balance is maintained between government and citizens, and revise our laws accordingly.
  • Big data tools can reveal intimate personal details. One powerful big data technique involves merging multiple data sets, drawn from disparate sources, to reveal complex patterns. But this practice, sometimes known as “data fusion,” can also lead to the so-called “mosaic effect,” whereby personally identifiable information can be discerned even from ostensibly anonymized data. As big data becomes even more widely used in the private sector to bring a wellspring of innovations and productivity, we must ensure that effective consumer privacy protections are in place to protect individuals.
  • Big data tools could lead to discriminatory outcomes. As more decisions about our commercial and personal lives are determined by algorithms and automated processes, we must pay careful attention that big data does not systematically disadvantage certain groups, whether inadvertently or intentionally. We must prevent new modes of discrimination that some uses of big data may enable, particularly with regard to longstanding civil rights protections in housing, employment, and credit.


No matter how quickly technology advances, it remains within our power to ensure that we both encourage innovation and protect our values through law, policy, and the practices we encourage in the public and private sector. To that end, the working group made six actionable policy recommendations in their report to the President:

  • Advance the Consumer Privacy Bill of Rights because consumers deserve clear, understandable, reasonable standards for how their personal information is used in the big data era.
  • Pass National Data Breach Legislation that provides for a single national data breach standard, along the lines of the Administration’s 2011 Cybersecurity legislative proposal.
  • Extend Privacy Protections to non-U.S. Persons because privacy is a worldwide value that should be reflected in how the federal government handles personally identifiable information from non-U.S. citizens.
  • Ensure Data Collected on Students in School is used for Educational Purposes to drive better learning outcomes while protecting students against their data being shared or used inappropriately.
  • Expand Technical Expertise to Stop Discrimination because the federal government should build the technical expertise to be able to identify practices and outcomes facilitated by big data analytics that have a discriminatory impact on protected classes.
  • Amend the Electronic Communications Privacy Act to ensure the standard of protection for online, digital content is consistent with that afforded in the physical world—including by removing archaic distinctions between email left unread or over a certain age.


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