In 2013, HTC put out its smallest product lineup ever, but also created its best product ever, the HTC One.
Hopefully those two points aren’t related, because 2014 is going to be different. According to Reuters, HTC will still produce high-end devices, but will also pump out more mid-tier and low-cost smartphones:
In fairness, HTC had a dismal year that included the company’s first ever quarterly loss. The idea of putting lots of effort behind a single, killer phone didn’t work out, though HTC also admits that it could have done a better job at marketing. (I also think HTC faltered with the One’s inferior flagship siblings, the One Mini and One Max.)
If a higher volume of cheaper phones help HTC live to stay in the high-end phone business, that’d be fantastic. But spreading the focus around to lots of other phones can dull an entire product line. Just ask the 2012 version of HTC.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com