--- title: Hot Costco Dad Is the Internet's New Crush description: In a charming new viral video, "Hot Costco dad" has people swooning over how excited he is about saving money on groceries. canonical: https://time.com/5559523/hot-coscto-dad-viral-video/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2019-03-27T14:26:26.000Z article:modified_time: 2026-04-13T07:58:24.083Z og:title: 'Hot Costco Dad' Is the Grocery Shopping Hero We Deserve og:description: He's the talk of the internet og:url: https://time.com/5559523/hot-coscto-dad-viral-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda59717fdc577089/6989476186f68e2dab6eb94b/hotcostcodad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Big-Box Retailer Costco To Announce First Quarter Earnings og:type: article twitter:card: summary_large_image twitter:title: 'Hot Costco Dad' Is the Grocery Shopping Hero We Deserve twitter:description: He's the talk of the internet twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda59717fdc577089/6989476186f68e2dab6eb94b/hotcostcodad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Hot Costco Dad' Charms the Internet After He's Astounded by His Successful Shopping Trip > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Mar 27, 2019 2:26 PM UTC  Customers shop at a Costco store on December 12, 2018 in Chicago, Illinois. Costco is expected to report its fiscal 1Q19 on December 13. Customers shop at a Costco store on December 12, 2018 in Chicago, Illinois. Costco is expected to report its fiscal 1Q19 on December 13. Scott Olson&Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Mar 27, 2019 2:26 PM UTC A video of a father who was overjoyed at his unbelievable savings on groceries has garnered five million views and earned him the enviable nickname “[hot Costco dad](http://time.com/5497983/mac-and-cheese-bucket/).” It all began when TJ Musto posted the video depicting his father’s triumphant return from his inaugural trip to Costco to [reddit](https://www.reddit.com/r/funny/comments/b5fw63/dad%5Fwent%5Fto%5Fcostco%5Ffor%5Fthe%5Ffirst%5Ftime%5Fin%5Fhis%5Flife/) and Twitter. Choruses of affection from all corners of the internet came quickly. Inspired viewers were right there with him, flying home from the wholesale warehouse club on frugal wings of joy. “These sausages — I think were eight bucks!” he said with a level of excitement usually reserved for animated cartoons. “Stephanie said she’s getting me a Costco card for my birthday.” [Costco dad](https://www.marketwatch.com/story/newly-single-dad-discovers-the-joys-of-wholesale-in-his-first-trip-to-costco-2019-03-27?mod=newsviewer%5Fclick) also announced he had saved three dollars on another item — and could not have been more thrilled. One thing is clear: This man’s love language is being among the jars of discounted tomato sauces and slashed prices of yellow squash and green zucchini. As an adult provider with a kitchen, he possesses the joy of a kid in a candy shop. > [](https://twitter.com/tjmusto/status/1109932049794625536) Find you a man who looks at you the way he looks at cheap bottled water. Everyone loves [hot Costco dad](https://www.youtube.com/watch?v=wEvVHxsLYb4). > [](https://twitter.com/CARLOSANDKIKI/status/1110896544037904384) > [](https://twitter.com/emilyprieto08/status/1110791527603695616) > [](https://twitter.com/shasanie/status/1110559356045672456) > [](https://twitter.com/itsjehncue/status/1110655347453321216) > [](https://twitter.com/Th3BroJus10/status/1110784282052587521) > [](https://twitter.com/saxoxo28/status/1110668020345724932) > [](https://twitter.com/Bryannaaa017/status/1110265515677646849) > [](https://twitter.com/Melmore0528/status/1110884875853287425) > [](https://twitter.com/danisweightloss/status/1110619437030408193) > [](https://twitter.com/Aujanae%5FBby794/status/1110876187440676865) > [](https://twitter.com/haaleyrenee/status/1110676853289832448) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5559523/hot-coscto-dad-viral-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5559523/hot-coscto-dad-viral-video/"},"headline":"'Hot Costco Dad' Charms the Internet After He's Astounded by His Successful Shopping Trip","datePublished":"2019-03-27T14:26:26.000Z","dateModified":"2026-04-13T07:58:24.083Z","description":"In a charming new viral video, \"Hot Costco dad\" has people swooning over how excited he is about saving money on groceries.","url":"https://time.com/5559523/hot-coscto-dad-viral-video/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda59717fdc577089/6989476186f68e2dab6eb94b/hotcostcodad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda59717fdc577089/6989476186f68e2dab6eb94b/hotcostcodad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Big-Box Retailer Costco To Announce First Quarter Earnings","caption":"Hot Costco Dad has found his audience","creditText":"Scott Olson&Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5559523/hot-coscto-dad-viral-video/","name":"'Hot Costco Dad' Charms the Internet After He's Astounded by His Successful Shopping Trip"}}]}] ```