--- description: The billboard that Lady Gaga's character Ally is featured on in 'A Star Is Born' has shown up in Hollywood ahead of the 2019 Golden Globes. title: Billboard With a Point of View About Awards Season Pops Up image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd3efbb5bbe4a38c5/698942aadb29874549261945/lady-gaga-ally-billboard-west-hollywood.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Billboard Pops Up to Make a Point About Awards Season That Could Not Be More Clear  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Jan 4, 2019 6:00 PM CUT  NEW YORK, NY - JANUARY 28: Recording artist Lady Gaga performs onstage during the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. (Photo by Kevin Winter/Getty Images for NARAS) NEW YORK, NY - JANUARY 28: Recording artist Lady Gaga performs onstage during the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. (Photo by Kevin Winter/Getty Images for NARAS)Kevin Winter—Getty Images for NARAS  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Jan 4, 2019 6:00 PM CUT With the [2019 Golden Globes Awards](http://time.com/5482844/2019-golden-globes-what-to-expect/ "undefined") start of awards season kicking off this weekend with, it appears that some people would like to remind viewers and voters what a true star looks like. In West Hollywood this week, a billboard of [Lady Gaga](http://time.com/5491968/lady-gaga-best-red-carpet-fashion/ "undefined") in character as [_A Star is Born_](http://time.com/5382763/a-star-is-born-review/ "undefined") heroine Ally popped up outside of the Chateau Marmont on the Sunset Strip, the same exact location that the same exact billboard was featured prominently in the movie. _A Star is Born_ is nominated in five categories at the 76th Golden Globes Awards, including Best Motion Picture – Drama, Best Actress – Lady Gaga, Best Actor – Bradley Cooper, Best Director – Bradley Cooper, and Best Original Song – “Shallow.” The 76th Golden Globes ceremony, which will be hosted by Andy Samberg and Sandra Oh, will be broadcast live from the Beverly Hilton Hotel and [available to watch or stream on NBC](http://time.com/5485292/2019-golden-globes-how-to-watch/ "undefined"), starting at 8 p.m. EST. See the billboard below. > [](https://twitter.com/PopCrave/status/1081065052348841984) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5494138/lady-gaga-billboard/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5494138/lady-gaga-billboard/"},"headline":"Billboard Pops Up to Make a Point About Awards Season That Could Not Be More Clear","datePublished":"2019-01-04T18:00:55.000Z","dateModified":"2026-04-13T07:56:42.918Z","description":"Serving hair, body and face!","url":"https://time.com/5494138/lady-gaga-billboard/","keywords":["Newsfeed","celebrities"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd3efbb5bbe4a38c5/698942aadb29874549261945/lady-gaga-ally-billboard-west-hollywood.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd3efbb5bbe4a38c5/698942aadb29874549261945/lady-gaga-ally-billboard-west-hollywood.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"60th Annual GRAMMY Awards - Show","caption":"60th Annual GRAMMY Awards - Show","creditText":"Kevin Winter—Getty Images for NARAS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5494138/lady-gaga-billboard/","name":"Billboard Pops Up to Make a Point About Awards Season That Could Not Be More Clear"}}]}] ```