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---
title: Diddy&#x27;s Halloween Clown Costume Has the Best Moves
description: Pennywise gets a new lease on life with Diddy&#x27;s take on the terrifying clown costume for Halloween this year.
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author: Raisa Bruner
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article:published_time: 2018-11-01T15:29:52.000Z
article:modified_time: 2026-04-13T07:55:45.903Z
og:title: Diddy Proves He&#x27;s Unafraid of Clowns for Halloween
og:description: A scary clown has never looked so smooth
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og:image:alt: 2017 New York Comic Con - Day 2
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twitter:title: Diddy Proves He&#x27;s Unafraid of Clowns for Halloween
twitter:description: A scary clown has never looked so smooth
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt0e2462875024aedd/6988e30dbc6cfc4da23e3a82/pennywise-cosplay.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Diddy Is a Dancing, Terrifying Clown for Halloween and You Might Want to Take Notes

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Nov 1, 2018 3:29 PM UTC

![2017 New York Comic Con - Day 2](https://static.time.com/v3/assets/bltea6093859af6183b/blt0e2462875024aedd/6988e30dbc6cfc4da23e3a82/pennywise-cosplay.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

NEW YORK, NY - OCTOBER 06: A fan cosplays as Pennywise the Dancing Clown from the movie IT during 2017 New York Comic Con - Day 2 on October 6, 2017 in New York City. (Photo by Roy Rochlin/WireImage,)

NEW YORK, NY - OCTOBER 06: A fan cosplays as Pennywise the Dancing Clown from the movie IT during 2017 New York Comic Con - Day 2 on October 6, 2017 in New York City. (Photo by Roy Rochlin/WireImage,) Roy Rochlin—WireImage,

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Nov 1, 2018 3:29 PM UTC

Stephen King’s creation [Pennywise](http://time.com/5095874/it-bill-skarsgard-pennywise-the-clown-nightmares/) is scary — just ask the [audiences](http://time.com/money/4380647/biggest-box-office-movies-by-rating-g-pg-xxx/) who watched the thriller _It_ this year. But for [Sean “Diddy” Combs](http://time.com/5309832/james-corden-ashton-kutcher-diddy/), dressing up as Pennywise for Halloween is just another chance to show off some very slick dancing.

In an Instagram shared with his 12 million followers on Thursday, the music legend and entrepreneur — unrecognizable behind the iconic white mask, red hair and white outfit of the clown character — got to show off his moves while dancing down a hallway, joined by his family. ([Bill Skarsgard](http://time.com/5095874/it-bill-skarsgard-pennywise-the-clown-nightmares/), you might want to take notes on this approach.) A clown has never looked quite this comfortable on the dance floor.

This isn’t the first time Diddy and clowns have been a thing. Just last week, [Ellen DeGeneres](http://time.com/5246815/animatronic-ellen-degeneres-auction/) proved he might actually be a bit afraid of them, when she had a [clown pop up](http://time.com/5354149/best-halloween-pranks-2018/) out of a piece of furniture while he was appearing on her show, sitting on the couch and thinking he was safe. “I’m a black man. I have so many other things to be fearful of — a clown is not going to scare me,” he told her then.

He was wrong. It was a good fright — for Diddy and everyone else — but now it looks like he’s getting the last laugh, with his Halloween look set and ready to scare anyone who comes down his path. Joke’s on you now, Ellen. Hopefully he didn’t give too many kids nightmares when he went out trick-or-treating on Halloween night.

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