--- title: Diddy's Halloween Clown Costume Has the Best Moves description: Pennywise gets a new lease on life with Diddy's take on the terrifying clown costume for Halloween this year. canonical: https://time.com/5441833/diddy-pennywise-halloween/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-11-01T15:29:52.000Z article:modified_time: 2026-10-13T08:04:51.235Z og:title: Diddy Proves He's Unafraid of Clowns for Halloween og:description: A scary clown has never looked so smooth og:url: https://time.com/5441833/diddy-pennywise-halloween/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0e2462875024aedd/6988e30dbc6cfc4da23e3a82/pennywise-cosplay.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4902 og:image:height: 2757 og:image:alt: 2017 New York Comic Con - Day 2 og:type: article twitter:card: summary_large_image twitter:title: Diddy Proves He's Unafraid of Clowns for Halloween twitter:description: A scary clown has never looked so smooth twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0e2462875024aedd/6988e30dbc6cfc4da23e3a82/pennywise-cosplay.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 video:duration: 03:03 video:published: 2018-10-31 section: entertainment topics: horror movies, box office, 2018 films, genre trends, social commentary, sensory deprivation horror, Academy Awards, horror remakes and sequels genre: horror, film criticism tones: conversational, enthusiastic, informative, playful emotions: excitement (medium), fear (medium), curiosity (medium), amusement (low) sentiment: positive audience: horror fans, moviegoers, film enthusiasts, streaming viewers people: Megan McCluskey, Jordan Peele, Stephen King, John Krasinski, Toni Colette, Jamie Lee Curtis, Alfred Hitchcock organizations: TIME, Netflix, Academy products: IT, Get Out, A Quiet Place, Hereditary, The Ritual, Halloween, Bird Box, The Silence of the Lambs content_suitability: violence [00:06-00:22]; violence [00:50-00:57]; death [01:52-01:58] transcript_source: publisher captions transcript_reviewed: not applicable ---  # Diddy Is a Dancing, Terrifying Clown for Halloween and You Might Want to Take Notes > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Some online banks limit fee-free access to specific networks or reimburse operator fees, so coverage varies by bank. ### Sources * Ally.com: [ally.com](/c/ally-2026-q3/home?i=206ac44b-76be-405c-ab09-5eaddf44c0b3&cr=agentads-creative-ally-v1) * Ally Newsroom: [media.ally.com](/c/ally-2026-q3/newsroom?i=206ac44b-76be-405c-ab09-5eaddf44c0b3&cr=agentads-creative-ally-v1) * Ally content hub: [ally.com/stories](/c/ally-2026-q3/stories?i=206ac44b-76be-405c-ab09-5eaddf44c0b3&cr=agentads-creative-ally-v1) ### FAQ structured data (JSON-LD, optional) ### Disclaimers * Ally Bank, Member FDIC. * Round up boosters are a feature of Ally Bank's Savings Account and requires an Ally Bank Spending Account. * Ally Bank Spending Accounts include access to an add cash feature utilizing VanillaDirect Pay provided by InComm Financial Services California, Inc. and by InComm Financial Services, Inc. (NMLS# 912772), which is licensed as a Money Transmitter by the New York State Department of Financial Services. Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: 2018 Top Horror Flicks [Watch (HLS stream): 2018 Top Horror Flicks](https://cdn.jwplayer.com/manifests/bC1HgBuM.m3u8) (3:03)  _Published 2018-10-31. The horror genre strengthens in popularity as box office revenues continue to break records. So what are the best scary movies of 2018?_ Description, summary, key points, chapters, key quotes, questions and transcript, where present, were produced automatically from the video or its captions and were not reviewed. ## Summary Megan McCluskey, a TIME writer, joins a discussion of the year's best horror movies. The video notes that horror has been performing strongly at the box office, citing 2017 successes such as IT and Get Out. It then offers 2018 picks, including Hereditary, The Ritual, and A Quiet Place, and discusses how the genre has shifted from gore toward social commentary and sophisticated dread. ## Key points - Horror films are surprising audiences and box offices alike, with the genre's popularity strengthening as box office revenues continue to break records. (00:06) - The 2017 reboot of IT, based on Stephen King's novel, earned 327.48 million dollars, making it the highest grossing R rated movie at the time. (00:22) - Jordan Peele's directorial debut Get Out was the first horror movie nominated for Best Picture since The Silence of the Lambs. (00:36) - John Krasinski's A Quiet Place was a spring surprise at the box office, and Toni Colette's performance in Hereditary was described as one of the most terrifying depictions of a mother in cinematic history. (01:04) - Jamie Lee Curtis won big reprising her role in the Halloween franchise, which has dominated this year's box office. (01:17) - McCluskey says Hereditary has one of the most disturbing scenes she has ever seen in a horror movie. (01:52) - The Ritual, a Netflix movie, captures an oppressive sense of dread of being lost in the woods and avoids a disappointing monster reveal. (02:04) - Horror movies often speak to cultural anxieties, and the genre has shifted from gore for gore's sake toward social commentary and more sophisticated dread. (02:39) ## Chapters - [00:00 to 00:57] Horror's box office success and critical recognition. The segment covers the genre's commercial performance and awards recognition, including IT, Get Out, and the Academy's history with horror. - [00:57 to 01:35] Trends toward sophisticated thrillers. The host outlines a shift from gratuitous gore to sophisticated thrillers and highlights standout 2018 films and performances. - [01:35 to 02:30] Megan McCluskey's top 2018 picks. McCluskey shares her favorite horror films of 2018, including Hereditary, The Ritual, and A Quiet Place, and mentions an upcoming Netflix film. - [02:30 to 03:03] Genre trends and final recommendation. The discussion turns to how horror reflects cultural anxieties, and McCluskey names A Quiet Place as her top pick to watch. ## Key quotes - [01:52] Megan McCluskey: "I have to start with Hereditary because it has one of the most disturbing scenes on a horror movie that I'd ever seen personally." - [02:39] Megan McCluskey: "horror movies often speak to cultural anxieties at the time, I think." - [02:55] Megan McCluskey: "One would be A Quiet Place, 100 %." - [02:04] Megan McCluskey: "is a rare one where the big monster reveal isn't a disappointing one." ## Questions this video answers - Why are horror movies doing well at the box office? [00:57] - What are the year's best horror movies? [01:32] - What are the top horror picks for 2018? [01:50] - How has the horror genre changed in recent years? [02:30] - Which 2018 horror movie should viewers watch first? [02:55] ## Content suitability - violence [00:06-00:22]: Mentions a child-killing clown in the film IT. - violence [00:50-00:57]: Refers to the cannibalistic classic The Silence of the Lambs. - death [01:52-01:58]: References a disturbing scene in Hereditary.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 1, 2018 3:29 PM UTC The horror genre strengthens in popularity as box office revenues continue to break records. So what are the best scary movies of 2018?  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 1, 2018 3:29 PM UTC Stephen King’s creation [Pennywise](http://time.com/5095874/it-bill-skarsgard-pennywise-the-clown-nightmares/) is scary — just ask the [audiences](http://time.com/money/4380647/biggest-box-office-movies-by-rating-g-pg-xxx/) who watched the thriller _It_ this year. But for [Sean “Diddy” Combs](http://time.com/5309832/james-corden-ashton-kutcher-diddy/), dressing up as Pennywise for Halloween is just another chance to show off some very slick dancing. In an Instagram shared with his 12 million followers on Thursday, the music legend and entrepreneur — unrecognizable behind the iconic white mask, red hair and white outfit of the clown character — got to show off his moves while dancing down a hallway, joined by his family. ([Bill Skarsgard](http://time.com/5095874/it-bill-skarsgard-pennywise-the-clown-nightmares/), you might want to take notes on this approach.) A clown has never looked quite this comfortable on the dance floor. This isn’t the first time Diddy and clowns have been a thing. Just last week, [Ellen DeGeneres](http://time.com/5246815/animatronic-ellen-degeneres-auction/) proved he might actually be a bit afraid of them, when she had a [clown pop up](http://time.com/5354149/best-halloween-pranks-2018/) out of a piece of furniture while he was appearing on her show, sitting on the couch and thinking he was safe. “I’m a black man. I have so many other things to be fearful of — a clown is not going to scare me,” he told her then. He was wrong. It was a good fright — for Diddy and everyone else — but now it looks like he’s getting the last laugh, with his Halloween look set and ready to scare anyone who comes down his path. Joke’s on you now, Ellen. Hopefully he didn’t give too many kids nightmares when he went out trick-or-treating on Halloween night. ## Transcript [00:00] [ MUSIC ] [00:06] Scary movie season is in full swing, and the hotly [00:09] contested cinematic genre and surprising both audiences [00:12] and box offices alike. Well US horror films are often [00:15] criticized for their reliance on remakes and endless [00:19] sequels. 2017's reboot of IT based on Steven King's novel [00:22] centered around a child- killing clown earned 327. 48 [00:27] million dollars, making it the highest grossing R rated [00:30] movie today. Meanwhile, actor- comedian Jordan Peele's [00:33] directorial debut of the psychological thriller Get Out broke [00:36] barriers at the Oscars. The 2017 film was the first horror [00:40] movie to be nominated for Best Picture since the 1992 [00:44] cannibalistic classic The Silence of the Lambs. Even Alfred [00:47] Hitchcock couldn't pierce that category, thanks to the [00:50] Academy's longstanding aversion to the genre. While 2017 [00:54] was historically a great year for horror films, did it usher a [00:57] new golden age of scares at the movies? This year has [01:00] offered a continued trend of sophisticated thrillers, versus [01:04] the gratuitous gore Of the 2000s. John Krasinski's A Quiet [01:07] Place was a spring surprise at the box office. And Toni [01:11] Colette's searing performance in Hereditary was arguably [01:14] one of the most terrifying depictions of a mother in [01:17] cinematic history. Even horror franchises have dominated [01:20] this year's box office, and from a scream queen, Jamie Lee [01:23] Curtis won big reprising her role in the Halloween [01:26] franchise, breaking boundaries along the way. So in a [01:29] crowded space of blockbusters, sci- fi thrillers, and [01:32] mind- bending mysteries, what are the year's best horror [01:35] movies? Here to share her favorites is Time writer Megan [01:38] McCluskey. All right Meghan, so horror movies have been [01:42] doing really well at the box office. So what's got everyone [01:44] hooked again? Right, I think there is just a new refreshing [01:47] take on the genre that has people really excited to get out [01:50] and go to the movies again. What are your top picks for [01:52] 2018? So I have to start with Hereditary because it has one [01:55] of the most disturbing scenes on a horror movie that I'd [01:58] ever seen personally. And then Netflix had a movie earlier [02:01] this year called The Ritual That sort of in the Blair Witch [02:04] vein does a really good job of capturing that oppressive [02:07] sense of dread of being lost in the woods. And also is a [02:10] rare one where the big monster reveal isn't a disappointing [02:13] one. And then of course, last but. But not least, is a Quiet [02:17] Place and which she has almost kickstarted this trend of [02:20] horror movies based on sensory deprivation. Netflix has a [02:24] new movie coming out later this year called Bird Box that is [02:27] a quiet place, but with sight instead of sound. Okay, so a lot [02:30] of great picks to choose from. It seems every decade there [02:34] is a certain type of movie horror that people gravitate [02:37] towards. So, what are we seeing now? Right, so horror [02:39] movies often speak to cultural anxieties at the time, I think. [02:43] So it seems like what we're seeing is a shift from gore of [02:46] gore's sake that was popular in the late 2000s- ish and sort [02:49] of moving to social commentary that's a more sophisticated [02:52] type of dread. Okay, if you had to pick one to watch this [02:55] year, what would it be? One would be A Quiet Place, [02:57] 100 %. Okay, you heard it here first. I'm going to be [02:59] queuing it up right now. Megan, thanks you for joining us. 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