--- title: Saudi Fashion Show Replaces Runway Models With Drones description: A fashion show in Jiddah, Saudi Arabia sent drones down the runway in lieu of models because the future is now. canonical: https://time.com/5305177/fashion-show-saudi-arabia-drones-instead-of-models/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-06-07T19:54:44.000Z article:modified_time: 2026-04-13T07:53:17.773Z og:title: Futuristic Fashion Show Replaces Runway Models With Drones og:description: Yes, really og:url: https://time.com/5305177/fashion-show-saudi-arabia-drones-instead-of-models/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3d48fd9539e53544/69893291e76ad21e2263239d/saudi-fashion-show-drones.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Catwalk Runway Show Event og:type: article twitter:card: summary_large_image twitter:title: Futuristic Fashion Show Replaces Runway Models With Drones twitter:description: Yes, really twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3d48fd9539e53544/69893291e76ad21e2263239d/saudi-fashion-show-drones.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Fashion Show Replaced Models With Drones Because the Future Is Now  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 7, 2018 7:54 PM UTC  Fashion Show, Catwalk Runway Show Event. Detail of lined up rear view, fashion models. Fashion Show, Catwalk Runway Show Event. Detail of lined up rear view, fashion models.Goran Jakus Photography—Getty Images/iStockphoto  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 7, 2018 7:54 PM UTC A fashion show case in Jeddah, Saudi Arabia made a major style statement this week when they sent [drones](http://time.com/5105800/teddy-bear-drone-internet-reactions/) to show their clothing instead of models. Dresses fluttered in the air as they were displayed via drone, sans humans. In an interview with [_BBC Arabic_](https://www.washingtonpost.com/news/worldviews/wp/2018/06/07/a-saudi-fashion-show-skipped-the-models-and-showed-dresses-using-drones/?noredirect=on&utm%5Fterm=.4457f9b5f0e6), Ali Nabil Akbar, one of the organizers of the fashion event, said that the decision to use drones to show their wares was “suitable for the month of Ramadan” and was the result of much time and preparation. This isn’t the first time that drones have made an appearance in the fashion arena either; earlier this year, in February, [Dolce & Gabbana sent drones down the runway](http://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/) as a tech-savvy way to show off their new line of handbags. See the flying fashion drones below. > [](https://twitter.com/MowatinTafran/status/1004667761635745792) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5305177/fashion-show-saudi-arabia-drones-instead-of-models/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5305177/fashion-show-saudi-arabia-drones-instead-of-models/"},"headline":"Fashion Show Replaced Models With Drones Because the Future Is Now","datePublished":"2018-06-07T19:54:44.000Z","dateModified":"2026-04-13T07:53:17.773Z","description":"Yes, really","url":"https://time.com/5305177/fashion-show-saudi-arabia-drones-instead-of-models/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3d48fd9539e53544/69893291e76ad21e2263239d/saudi-fashion-show-drones.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3d48fd9539e53544/69893291e76ad21e2263239d/saudi-fashion-show-drones.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Catwalk Runway Show Event","caption":"Catwalk Runway Show Event","creditText":"Goran Jakus Photography—Getty Images/iStockphoto","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5305177/fashion-show-saudi-arabia-drones-instead-of-models/","name":"Fashion Show Replaced Models With Drones Because the Future Is Now"}}]}] ```