Mars, Inc.
February 19, 2014

When this bar debuted in 1923, it was the first to take inspiration from a real dessert: the milky way malted milkshake. (That’s right—it was not named after the galaxy.) Decades later, that same gimmick would spawn products like PowerBar’s Dulce de Leche-flavored snack and Kit Kat’s Strawberry Cheesecake bar in Japan.

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