--- title: Watch Burger King's Moving New Anti-Bullying PSA description: Burger King has released a new ad that sends a message about the importance of speaking up against bullying. Watch the moving PSA here. canonical: https://time.com/4993403/burger-king-anti-bullying-psa/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-10-23T16:49:48.000Z article:modified_time: 2026-10-08T09:58:13.236Z og:title: Watch Burger King's Moving New Anti-Bullying PSA og:description: "To feel defenseless, that's one of the worst things in the world" og:url: https://time.com/4993403/burger-king-anti-bullying-psa/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt91cd8c1bbbc89f26/6988e2ff7cdbace9a2d5a966/burger-king-bullying-psa.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Burger-King-Dublin og:type: article twitter:card: summary_large_image twitter:title: Watch Burger King's Moving New Anti-Bullying PSA twitter:description: "To feel defenseless, that's one of the worst things in the world" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt91cd8c1bbbc89f26/6988e2ff7cdbace9a2d5a966/burger-king-bullying-psa.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # This Anti-Bullying PSA From Burger King Emphasizes the Importance of See Something, Say Something > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=23a39725-54b7-4a49-8471-2109f042dad0&cr=time-nl-brief-2026q3-v1) ## Video: BURGER KING - Bullying Jr. [Watch (HLS stream): BURGER KING - Bullying Jr.](https://cdn.jwplayer.com/manifests/9IVxoE1f.m3u8) (2:58)  _Published 2017-10-23. Burger King PSA on bullying._  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 23, 2017 4:49 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 23, 2017 4:49 PM UTC [Burger King](http://time.com/4972183/burger-king-troll-mcdonalds-clowns/) has released a new ad that sends a message about the importance of speaking up against [bullying](http://time.com/4778926/school-bullying-taste-buds-cold/). The emotional three-minute spot features a number of real customers watching on as a high school junior is bullied while dining at one of the [fast food](http://www.extracrispy.com/food/4080/biscuits-fast-food-ranking) giant’s restaurants. However, when they discover their Whopper Jr. sandwiches have received similar treatment, they are quick to take a stand. “Had you seen me bullying this burger, would you have stood up and said something,” the cashier asks. The PSA then reveals that while 95 percent of customers reported the “bullied” Whopper Jr., only 12 percent stood up for the high school junior being bullied. “To feel defenseless, that’s one of the worst things in the world,” explains one customer who actually did help out. “I’ve been that kid, so if I see I, I’m going to do something about it. And I hope there’s more people out there like that.” Watch the full ad below. ## Transcript Scrawny. Chubby, short. ****. Getting caught up in bullying, it's so easy cause you're just glad you're not being bullied. It's been hard for me to stand up for other people cause I feel like I'm already a target. It's just easier to do nothing. [ MUSIC ] [ MUSIC ] Please, Stop. Fine. Dude, ou. Fine. Stop. Fine. Ou, stop. Do you have any friends? Yes, I said I heard you. What are you even doing here? It's almost too easy. Ou, stop. [ MUSIC ] [ LAUGH ] Come on, come on. I get it, I get it. Maybe you are a little bit more- You think you're special? [ MUSIC ] One more for Junior Meal. [ MUSIC ] [ MUSIC ] Dude, stop. [ MUSIC ] I just opened it up, and it's all smashed. Did you order a bullied or un- bullied? Bullied or un- bullied? Do you have a manager that I can speak to? Cuz that doesn't even make any sense. Hi, how's it going? I was given this. Did you bully this burger? Well yeah. This is a defenseless Whopper Jr. It can't defend itself. Don't mean anything by it. Just relax. Just relax. Just give me my [ BLEEP ] burger man. What the [ BLEEP ] is going on here? [ LAUGH ] What? Are you, is there something wrong with you? Cuz that's clearly what happened. [ MUSIC ] You can't be serious. Had you seen me bullying this burger, would you have stood up and said something? Yeah. That's good to know. [ MUSIC ] Are you okay? Yeah. I'm okay. Yeah? [ MUSIC ] What's your name? Reese. Hi Reese. We're just having fun. You're having fun? He's not having fun. So therefore I think you guys should just leave him alone. Claire, this feels better to me. Have you ever been messed with before? My god, the ideal world is where if someone else sees something weird happening that they will come over and be like. [ LAUGH ] Hey this is not okay. Yeah. To feel defenseless, that is one of the worst things in the world. Kelsey came and she would just tell them that. [ MUSIC ] And that it's not okay. Because it isn't. Something I'll never forget is my friend standing up for me. I've been that kid. So if I see it, I'm gonna do something about it. And I hope there's more people out there like that. 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