--- title: Ikea Launches First Collection Of Pet Furniture, Lurvig Line description: In case your pet is in the market for some reasonably-priced Swedish furniture, look no further than Ikea, who launched a pet line. canonical: https://time.com/4976169/ikea-pet-line-lurvig/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-10-10T16:38:31.000Z article:modified_time: 2026-04-13T07:47:54.574Z og:title: Ikea Now Carries Furniture Designed Especially For Pets og:description: Good design for all og:url: https://time.com/4976169/ikea-pet-line-lurvig/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7f42ea1bb07697a0/6988e13d7cdbac9bfcd5a6a9/ikea-pet-furniture-lurvig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Swedish ikea mega store og:type: article twitter:card: summary_large_image twitter:title: Ikea Now Carries Furniture Designed Especially For Pets twitter:description: Good design for all twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7f42ea1bb07697a0/6988e13d7cdbac9bfcd5a6a9/ikea-pet-furniture-lurvig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Ikea Now Carries a Furniture Line Just for Design Savvy Pets > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 10, 2017 4:38 PM UTC  SWEDEN / MALMO \_ Swedish Ikea chain mega store 15 Oct. 2011 (PHOTO BY FRANCIS JOSEPH DEAN / DEAN PICTURES) (Photo by Francis Dean/Corbis via Getty Images) SWEDEN / MALMO \_ Swedish Ikea chain mega store 15 Oct. 2011 (PHOTO BY FRANCIS JOSEPH DEAN / DEAN PICTURES) (Photo by Francis Dean/Corbis via Getty Images) Francis Dean—Corbis via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 10, 2017 4:38 PM UTC In case your pet is in the market for some [reasonably-priced Swedish home goods and furniture](http://time.com/money/4972232/12-companies-with-the-most-luxurious-employee-perks/), they need look no further than [Ikea](http://time.com/4961682/ikea-taskrabbit-memes-twitter/), who launched their very first collection of furniture designed especially for pets. According to Ikea’s website, the new collection is called [Lurvig](http://www.ikea.com/us/en/catalog/news/departments/pets/) (which is the Swedish name for “shaggy”) and features everything a design-savvy pet would need — beds, scratching posts, bags, bowls, and toys, all designed by “animal-loving designers” with insight from veterinarians. “Have you ever felt that your cat or other pet isn’t just a pet, but a member of the family?” Ikea wrote about Lurvig on their website. “It’s exactly that focus that led Ikea to make the comprehensive Lurvig pet product range.” Get an inside look at the process behind creating Lurvig below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4976169/ikea-pet-line-lurvig/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4976169/ikea-pet-line-lurvig/"},"headline":"Ikea Now Carries a Furniture Line Just for Design Savvy Pets","datePublished":"2017-10-10T16:38:31.000Z","dateModified":"2026-04-13T07:47:54.574Z","description":"Good design for all","url":"https://time.com/4976169/ikea-pet-line-lurvig/","keywords":["Newsfeed","animals","viral","Ikea"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7f42ea1bb07697a0/6988e13d7cdbac9bfcd5a6a9/ikea-pet-furniture-lurvig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7f42ea1bb07697a0/6988e13d7cdbac9bfcd5a6a9/ikea-pet-furniture-lurvig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Swedish ikea mega store","caption":"Swedish ikea mega store","creditText":"Francis Dean—Corbis via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4976169/ikea-pet-line-lurvig/","name":"Ikea Now Carries a Furniture Line Just for Design Savvy Pets"}}]}] ```