--- title: Taylor Swift's Look What You Made Me Do Breaks Vevo Record description: Less than 24 hours after releasing her new music video, Taylor Swift broke Adele's record for most single-day views on Vevo. canonical: https://time.com/4920225/taylor-swift-adele-vevo-record/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2017-08-29T15:54:37.000Z article:modified_time: 2026-04-13T07:46:54.320Z og:title: Taylor Swift Just Took Back Her Vevo Record from This Artist og:description: And she did it with hours left to spare og:url: https://time.com/4920225/taylor-swift-adele-vevo-record/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt87ec5705660f82e8/6988db357cdbacdeebd59bf4/gettyimages-617309460.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Taylor Swift Performs At Circuit Of The Americas og:type: article twitter:card: summary_large_image twitter:title: Taylor Swift Just Took Back Her Vevo Record from This Artist twitter:description: And she did it with hours left to spare twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt87ec5705660f82e8/6988db357cdbacdeebd59bf4/gettyimages-617309460.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Taylor Swift Just Took Her Music Video Record Back From This Artist > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=07ea9745-94d2-40df-aee6-0078fea27baf&cr=time-nl-brief-2026q3-v1) by [Nick Maslow / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Nick Maslow / Entertainment Weekly Aug 29, 2017 3:54 PM UTC  Taylor Swift performs her only full concert of 2016 during the Formula 1 United States Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, Texas. Taylor Swift performs her only full concert of 2016 during the Formula 1 United States Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, Texas. Gary Miller—FilmMagic/Getty Omages by [Nick Maslow / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Nick Maslow / Entertainment Weekly Aug 29, 2017 3:54 PM UTC The Taylor Swift clones have taken Adele’s Vevo crown. Less than 24 hours after releasing her new music [video for “Look What You Made Me Do”](http://ew.com/music/2017/08/27/taylor-swift-look-what-you-made-me-do-video/) during the MTV Video Music Awards on Sunday, Swift beat Adele’s record for most single-day views on Vevo. [Adele took the honor from Swift](http://ew.com/music/2017/08/26/taylor-swift-breaks-spotify-youtube-records/) in October 2015, when her emotional video for “Hello” notched 27.7 million views, beating Swift’s previous record of 20.1 million views with “Bad Blood.” Swift’s clip, directed by Joseph Kahn, finds the singer making several [not-so-subtle references to her public feuds](http://ew.com/music/taylor-swift-video-easter-eggs) and features a group of Swift clones from different eras of her career dissing each other. Calling to mind Michael Jackson’s “Thriller,” the visual opens with a zombie Swift digging herself out of a grave. Kahn pointed out Swift’s new accomplishment on Twitter Monday, writing to her fans, “YOU MOFOS BROKE THE VEVO RECORD. WITH 6 HOURS TO GO. Wut.” > [](https://twitter.com/JosephKahn/status/902230730347913217) EW has reached out to Vevo for more information on the record. It’s just the latest feat Swift has achieved with the song, which [broke streaming records on Spotify and YouTube](http://ew.com/music/2017/08/26/taylor-swift-breaks-spotify-youtube-records/) on its first day of release, the [Associated Press](https://www.apnews.com/54b87ebc88bd4565bd3bb1622970e6d9?utm%5Fcampaign=SocialFlow&utm%5Fsource=Twitter&utm%5Fmedium=AP)reported. “Look What You Made Me Do” is Swift’s first solo track in three years and the debut single from her forthcoming sixth album, [_Reputation_](http://ew.com/music/2017/08/23/taylor-swift-new-album-reputation-release-date/), due Nov. 10. _This_ [_article_](http://ew.com/music/2017/08/28/taylor-swift-breaks-adele-vevo-record/) _originally appeared on_ [_EW.com_](http://www.ew.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4920225/taylor-swift-adele-vevo-record/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4920225/taylor-swift-adele-vevo-record/"},"headline":"Taylor Swift Just Took Her Music Video Record Back From This Artist","datePublished":"2017-08-29T15:54:37.000Z","dateModified":"2026-04-13T07:46:54.320Z","description":"And she did it with hours left to spare","url":"https://time.com/4920225/taylor-swift-adele-vevo-record/","keywords":["Newsfeed","Music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt87ec5705660f82e8/6988db357cdbacdeebd59bf4/gettyimages-617309460.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nick Maslow / Entertainment Weekly"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt87ec5705660f82e8/6988db357cdbacdeebd59bf4/gettyimages-617309460.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Taylor Swift Performs At Circuit Of The Americas","caption":"Taylor Swift Performs At Circuit Of The Americas","creditText":"Gary Miller—FilmMagic/Getty Omages","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4920225/taylor-swift-adele-vevo-record/","name":"Taylor Swift Just Took Her Music Video Record Back From This Artist"}}]}] ```