--- title: Apple Launches Instagram Account Curating iPhone Photos description: Apple has started its own Instagram account featuring photos and videos exclusively shot using iPhones canonical: https://time.com/4888318/apple-instagram-account/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2017-08-07T13:31:25.000Z article:modified_time: 2023-12-13T05:01:53.000Z article:section: Business og:title: Apple's New Instagram Page Celebrates iPhone Photographers og:description: Find out how to get your photos featured og:url: https://time.com/4888318/apple-instagram-account/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc2141abaed937ac6/6988d8acbc6cfc4fa83e28cc/apple.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Apple Instagram Account og:type: article twitter:card: summary_large_image twitter:title: Apple's New Instagram Page Celebrates iPhone Photographers twitter:description: Find out how to get your photos featured twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc2141abaed937ac6/6988d8acbc6cfc4fa83e28cc/apple.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Apple's New Instagram Account Celebrates iPhone Photographers by [Lisa Marie Segarra](/author/lisa-marie-segarra/) ## Lisa Marie Segarra Updated: Dec 13, 2023 5:01 AM CUTPublished: Aug 7, 2017 1:31 PM CUT  @Apple Instagram Account @Apple Instagram AccountApple; Photo Illustration by Time by [Lisa Marie Segarra](/author/lisa-marie-segarra/) ## Lisa Marie Segarra Updated: Dec 13, 2023 5:01 AM CUTPublished: Aug 7, 2017 1:31 PM CUT **Correction appended, Aug. 7** [Apple](http://time.com/4880432/iphone-8-rumors-release/ "undefined") on Monday [launched a new Instagram account,](https://www.instagram.com/apple/ "undefined") exclusively featuring photos and videos shot using the iPhone. The account, which will curate photos tagged with the hashtag “#ShotOniPhone,” is meant to serve as inspiration for mobile photographers. Apple’s Instagram page is starting out with nine short videos of different photographers’ work. Each video offers a selection of photographs with an artist voiceover discussing their work and inspiration. The first few videos show work ranging from wet dogs to portraits of people against the colorful walls of Philadelphia. The videos also feature the Instagram handles of the photographers featured, making it easy to follow them on their own pages. The Instagram profile centers around a theme of diversity, showcasing photographers of varying ages, backgrounds, locations and cultures. Apple has launched other Shot on iPhone campaigns, include one [highlighting night photography.](http://time.com/4651745/apple-iphone-campaign/ "undefined") **Correction:** The original version of this incorrectly described Apple’s Instagram account. 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