--- title: Google Doodle Commemorates 100 Anniversary of Silent Parade description: Nearly 10,000 people marched in silence down New York's Fifth Avenue to Madison Square protesting about African-American rights in the U.S. canonical: https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/ author: Kate Samuelson article:opinion: false article:content_tier: free article:published_time: 2017-07-28T11:59:46.000Z article:modified_time: 2026-08-04T07:49:07.887Z article:section: History og:title: Google Doodle Commemorates 100th Anniversary of the Silent Parade og:description: The demonstration about African-American rights in the U.S. took place on July 28, 1917 og:url: https://time.com/4877904/google-doodle-100th-anniversary-silent-parade/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt302833363345fac5/6988d782096a9464ff69eef6/google-doodle-100-anniversary-silent-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: google-doodle-100-anniversary-silent-parade og:type: article twitter:card: summary_large_image twitter:title: Google Doodle Commemorates 100th Anniversary of the Silent Parade twitter:description: The demonstration about African-American rights in the U.S. took place on July 28, 1917 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt302833363345fac5/6988d782096a9464ff69eef6/google-doodle-100-anniversary-silent-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Google Doodle Commemorates 100th Anniversary of the Silent Parade > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: How Google Makes its Doodles [Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)  _Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_ by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Jul 28, 2017 11:59 AM UTC  Google by [Kate Samuelson](https://time.com/author/kate-samuelson/) ## Kate Samuelson Jul 28, 2017 11:59 AM UTC Today’s [Google Doodle](http://time.com/4868043/marshall-mcluhan-google-doodle/) is commemorating the 100 year anniversary of the Silent Parade, a demonstration on July 28, 1917, where nearly 10,000 people marched in silence down New York’s Fifth Avenue to Madison Square protesting about African-American rights in the U.S.. The demonstration was one of America’s first mass protests of lynching and other anti-black violence and was led by the National Association for the Advancement of Colored People (NAACP), including leaders James Weldon Johnson and W.E.B Du Bois. > [](https://twitter.com/NAACP/status/890815268204576769) The protesters, who carried banners with slogans reading “Thou Shalt Not Kill” and “Your Hands Are Full of Blood”, were demanding then-President Woodrow Wilson take legislative action to protect the civil rights of African Americans, which he had spoken about during his presidential campaign. “Today’s Doodle commemorates the 100th anniversary of the Silent Parade, and honors those whose silence resonates a century later,” a [statement](https://www.google.com/doodles/100th-anniversary-of-the-silent-parade) by Google explains. ## Transcript >> The Doodle team was able to meet Ira Glass from This American Life, and he was just meeting us for fun. I guess, I'm not even sure why he was here, but we talked about potentially collaborating and they thought that it'd be fun to collaborate with us on Valentine's Day, so I took the lead on this project. >> We do Valentine's Day pretty much every year, and we've done your typical like lovebirds and, you know, flowers and things like that. But Ira and his team are awesome. >> They were able to pull stories that they have collected over the years, they've recorded new stories for us, and they're all about love in all different respects of the word. They sent us maybe 8 or 10 stories and they're all really fun and really sweet. >> The stories run the [ unk ]. There is a story about middle school love. >> I was in the cafeteria, just got on a drink of root beer and she walks up to me. >> There is a story about a new bride who's in doubt that she made a mistake. >> My husband, me and I, we're just so worried, his face I could tell. I said, " Where he could be ," you know, and I-- and I called the police because I thought he got lost or something happened. >> When I first got the audio from Ira, my co- worker and I listened to it together and we wrote down bullet points of where we wanted to have a little drawing come up. >> One of my favorite stories, it involves middle schoolers. We're titling it, " Puppy Love" so true to the title, I just-- I just drew everyone as a dog. >> Each stories are-- containing a little candy heart. >> And when you click on it, the heart will flip, the audio will play and you will also see the images that we've drawn to accompany the phrases. So, now we are all going to brainstorms together because we need the creative side and we also need the technical side to tell us what is possible and what isn't possible. For this one, it's a pretty conservative on the interactive side, because we didn't want to overshadow the audio. When I first started, they were no engineers on the team, we only did static doodles, but since then, we've started doing more animated stuff, more interactive work, and for that we needed a dedicated team. >> Some of our most like ambitious to those have come from engineers that are just incredibly talented and spare similar time for our projects. >> Sometimes the illustrators will come up with an idea that is way too wacky and just not possible yet. The technology hasn't been invented, but sometimes we're too conservative and it's great to have the engineers there to tell us that we can actually be way wackier with our ideas. The relationship with my engineer on this was to just keep my files size at a reasonable capacity, I was getting a little bit ambitious with how many frames I wanted to draw and my engineers said, " Hey, you need to double it ." >> We tried to do as many doodles as we possibly can. We're a pretty small team, relative to how many audiences are out there [ unk ], but yeah, we-- you never know what you're gonna get. 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