--- description: Combining a social agenda with good business produces beautiful results title: Maiyet Shows How Haute Couture Can Use the Marketplace for Social Good image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb77d8d4d9f5be4ac/698688ceadae44178254255c/ethical_haute_couture1280.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close # Watch: How Haute Couture Can Use the Marketplace for Social Good by [Randy Stearns](/author/randy-w-stearns/) ## Randy Stearns Update your preferences in [Account Settings](/account/preferences/) Close Apr 3, 2014 5:11 PM CUT  TIME.com by [Randy Stearns](/author/randy-w-stearns/) ## Randy Stearns Update your preferences in [Account Settings](/account/preferences/) Close Apr 3, 2014 5:11 PM CUT What happens when a social activist and a fashion-industry executive put their heads together in order to create social good? [Maiyet](http://maiyet.com/ "undefined"), a New York-based luxury fashion brand working with local artisans in the developing world, aims to find out. Co-founder [Paul van Zyl](https://twitter.com/Paul%5FMaiyet "undefined"), who came of age during the fight against apartheid in South Africa, believes the firm’s mission is to make sure that “people at the bottom of the pyramid can lead dignified lives.” His business partner, [Kristy Caylor](https://twitter.com/caylor "undefined"), a career fashion executive, is troubled by the fact that consumers can buy a “one dollar t-shirt that was made half way across the globe and assume that people’s human rights have been respected and that people are being paid properly.” Rather than rail against injustice, however, the pair set out to change the conversation among the people at the top of the industry by finding people with world-class skills in local markets without access to design direction or infrastructure and work with them to build a brand that give expression to their “raw talent” while at the same time succeeds commercially. Judging from the response they got at [Paris Fashion Week](http://parisfashionweeklive.com "undefined") last month, they are off to a good start. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/48514/watch-how-haute-couture-can-use-the-marketplace-for-social-good/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/48514/watch-how-haute-couture-can-use-the-marketplace-for-social-good/"},"headline":"Watch: How Haute Couture Can Use the Marketplace for Social Good","datePublished":"2014-04-03T17:11:20.000Z","dateModified":"2026-04-13T08:55:05.947Z","description":"Combining a social agenda with good business produces beautiful results","url":"https://time.com/48514/watch-how-haute-couture-can-use-the-marketplace-for-social-good/","keywords":["Living","fashion","ideas"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb77d8d4d9f5be4ac/698688ceadae44178254255c/ethical_haute_couture1280.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Randy Stearns","jobTitle":null,"url":"https://time.com/author/randy-w-stearns/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb77d8d4d9f5be4ac/698688ceadae44178254255c/ethical_haute_couture1280.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"ethical_haute_couture1280","caption":"Fashion artisan","creditText":"TIME.com","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/48514/watch-how-haute-couture-can-use-the-marketplace-for-social-good/","name":"Watch: How Haute Couture Can Use the Marketplace for Social Good"}}]}] ```