--- title: Kendrick Lamar Pays Homage to Gordon Parks in Element Video description: Kendrick Lamar paid homage to iconic photojournalist Gordon Parks by recreating his iconic images in his music video for 'Element.' canonical: https://time.com/4839295/gordon-parks-kendrick-lamar-element-video/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-06-29T21:19:02.000Z article:modified_time: 2026-04-13T07:45:01.792Z og:title: Kendrick Lamar Honored Gordon Parks with his 'Element' Video og:description: Here's what the pioneering photographer's foundation has to say about it. og:url: https://time.com/4839295/gordon-parks-kendrick-lamar-element-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Kendrick Lamar Honored Gordon Parks with his 'Element' Video twitter:description: Here's what the pioneering photographer's foundation has to say about it. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Kendrick Lamar Paid Homage to the Iconic Images of Photojournalist Gordon Parks With His 'Element' Video > Sponsored content. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=836a551f-66f2-4e51-9d1c-e330560fd139&cr=time-nl-network-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 29, 2017 9:19 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jun 29, 2017 9:19 PM UTC [Kendrick Lamar](http://time.com/4745314/don-cheadle-kendrick-lamar-music-video-dna/)‘s striking new music video for his track “Element” is a meditation on the complexities, struggles, and triumphs of the black experience in America, something that was further emphasized by his earnest homage to the images of [legendary photojournalist and filmmaker Gordon Parks.](http://time.com/4328189/gordon-parks-and-ralph-ellison-how-a-man-becomes-invisible/) When the [_DAMN_](http://time.com/4741238/kendrick-lamar-damn-review/)_._ rapper’s video dropped on Wednesday afternoon, many people were quick to note the footage’s striking resemblance to many of Parks’ [iconic photos of black life in America](http://time.com/3461593/revisiting-gordon-parks-classic-photo-essay-harlem-gang-leader/) — from a touching image of a boy with a ladybug on his head that brought to mind Parks’ “Boy With Junebug” to a clip of women wearing headwraps that references [Parks’ famed 1963 photo essay for _LIFE_ about Black Muslims, “The White Man’s Day Is Almost Over.” ](http://time.com/4200148/gordon-parks-photographs-black-humanity/) > [](https://twitter.com/intentlondonco/status/880335249267453953) > [](https://twitter.com/marxtheus/status/880269994797486080) > [](https://twitter.com/abustamante/status/880319657281953792) The homage wasn’t lost on the Gordon Parks Foundation, whose executive director, Peter W. Kunhardt, Jr., told [_Okayplayer_](http://www.okayplayer.com/news/gordon-parks-foundation-shares-their-reaction-to-kendricks-element.html) that the music video honors the late photographer. “The Gordon Parks Foundation is pleased to see Kendrick Lamar recognize Gordon Parks’ important photography while working at _LIFE_ magazine and honoring his legacy,” Kunhardt said. “The Gordon Parks Foundation uses Gordon’s creative work to educate and inspire young artists.” A pioneer, Parks was a noted as a trailblazer in film, documentary, music, and literature. 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