--- title: TIME Weight Loss Guide description: Researchers found an ingenious way to get people to eat more vegetables, just by changing what they called them. canonical: https://time.com/collections/guide-to-weight-loss/4813320/how-to-eat-more-vegetables-food/ article:content_tier: free article:published_time: 2017-06-12T18:30:08.000Z article:modified_time: 2026-03-02T23:22:09.268Z article:section: Health og:title: Here's the Easiest Way to Eat More Vegetables og:description: Researchers found an ingenious way to get people to eat more vegetables, just by changing what they called them. og:url: https://time.com/collections/guide-to-weight-loss/4813320/how-to-eat-more-vegetables-food/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt07443367086ed64b/69887216cd1bba5aa96fe34f/50-healthiest-foods-asparagus1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Here's the Easiest Way to Eat More Vegetables og:type: article twitter:card: summary_large_image twitter:title: Here's the Easiest Way to Eat More Vegetables twitter:description: Researchers found an ingenious way to get people to eat more vegetables, just by changing what they called them. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt07443367086ed64b/69887216cd1bba5aa96fe34f/50-healthiest-foods-asparagus1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 12, 2017 # Here's the Easiest Way to Eat More Vegetables > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Alice Park](https://time.com/author/alice-park/) ## Alice Park Senior Correspondent  Danny Kim for TIME Vegetables are the most nutritious and healthy of foods, yet most people don’t think they taste as good as burgers dripping with fat or a [salty batch of French fries](http://time.com/4811136/fried-potatoes-mortality-study/?iid=sr-link1). But what if the same words that food sellers usually reserve for those indulgent foods—like juicy, crispy and seasoned—were applied to the veggies? Rebranding vegetables as “tangy ginger bok choy” or “sweet sizzlin’ green beans” may be just the trick to getting more people to eat them. Researchers at Stanford University put this idea to the test and [published their results in _JAMA Internal Medicine_](http://jamanetwork.com/journals/jamainternalmedicine/fullarticle/10.1001/jamainternmed.2017.1637). For a little over a month, they relabeled the vegetable dishes at a university cafeteria. Each day, the vegetables got one of four types of labels: basic (like “beets”, “corn” and “green beans”), one that highlighted the vegetable’s health benefits (like “vitamin-rich corn,” “antioxidant-rich butternut squash”), one that used more restrictive words in describing the health benefits (“reduced-sodium corn,” for example, or “carrots with sugar-free citrus dressing”) and one that used indulgent language, the kind typically reserved for unhealthy foods (“rich, buttery roasted sweet corn,” “dynamite chili and tangy lime-seasoned beets” and “twisted citrus-glazed carrots”). **MORE:** [15 Foods a Nutritionist Always Keeps in Her Fridge](http://time.com/4802047/15-foods-nutritionist-keeps-fridge/) Despite the changes in labeling, the vegetables were prepared exactly the same say each day. The researchers then discreetly recorded how many people purchased the vegetable, as well as the serving size. It turns out that words can launch a thousand taste buds: 25% more people chose the indulgently described vegetable compared to its basic version, while 41% more chose the indulgently described vegetable over its more restrictive version, and 35% more chose it over the version described with healthy benefits. They ate more of it, too. People served themselves 23% more of the vegetable when it was described with more appetizing language than when it was simply presented with a basic label. The results suggest that words and creative labeling can go a long way toward helping people pile more vegetables on their plates. Making them sound mouthwateringly irresistible, say the authors, is a pretty low cost way to get people to load up on veggies. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/guide-to-weight-loss/4813320/how-to-eat-more-vegetables-food/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/guide-to-weight-loss/4813320/how-to-eat-more-vegetables-food/"},"headline":"Here's the Easiest Way to Eat More Vegetables","datePublished":"2017-06-12T18:30:08.000Z","dateModified":"2026-03-02T23:22:09.268Z","description":"Researchers found an ingenious way to get people to eat more vegetables, just by changing what they called them.","url":"https://time.com/collections/guide-to-weight-loss/4813320/how-to-eat-more-vegetables-food/","keywords":["Diet & Nutrition","Nutrition","Vegetables","healthy diet"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt07443367086ed64b/69887216cd1bba5aa96fe34f/50-healthiest-foods-asparagus1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alice Park","jobTitle":"Senior Correspondent","url":"https://time.com/author/alice-park/"}],"creator":"Alice Park","articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt07443367086ed64b/69887216cd1bba5aa96fe34f/50-healthiest-foods-asparagus1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/dietnutrition/","name":"Diet & Nutrition"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/guide-to-weight-loss/4813320/how-to-eat-more-vegetables-food/","name":"Here's the Easiest Way to Eat More Vegetables"}}]}] ```