--- title: Feminist Baby: New Book Wants Babies to Learn Feminism description: Former 'Sesame Street' designer Loryn Brantz wrote 'Feminist Baby' for young kids, ages birth to 2 canonical: https://time.com/4718855/feminist-baby-book-loryn-brantz/ author: Melissa Chan article:opinion: true article:content_tier: free article:published_time: 2017-03-30T19:29:05.000Z article:modified_time: 2026-05-11T04:49:25.163Z article:section: Ideas og:title: This Woman Wants Your Baby to Be a Feminist og:description: Former 'Sesame Street' designer Loryn Brantz wrote 'Feminist Baby' for kids 0-2 og:url: https://time.com/4718855/feminist-baby-book-loryn-brantz/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc51cefb778f821d2/6988c0a78fd2eeb1c93565ff/feminist-baby1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1728 og:image:height: 972 og:image:alt: feminist-baby og:type: article twitter:card: summary_large_image twitter:title: This Woman Wants Your Baby to Be a Feminist twitter:description: Former 'Sesame Street' designer Loryn Brantz wrote 'Feminist Baby' for kids 0-2 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc51cefb778f821d2/6988c0a78fd2eeb1c93565ff/feminist-baby1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Woman Wants Your Baby to Be a Feminist > Sponsored content. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent.  by [Melissa Chan](https://time.com/author/melissa-chan/)  ## Melissa Chan Mar 30, 2017 7:29 PM UTC  "Feminist Baby," written and illustrated by Loryn Brantz, hits shelves in the U.S. on April 11. "Feminist Baby," written and illustrated by Loryn Brantz, hits shelves in the U.S. on April 11. Loryn Brantz  by [Melissa Chan](https://time.com/author/melissa-chan/)  ## Melissa Chan Mar 30, 2017 7:29 PM UTC A New York author is hoping to grow the next generation of socially aware children with her upcoming board book for infants called [_Feminist Baby_](http://books.disney.com/book/feminist-baby/). The 22-page picture book, which hits shelves April 11, features a fearless and bold baby girl who unapologetically “lives how she wants and doesn’t let the patriarchy keep her down,” according to author [Loryn Brantz](https://www.lorynbrantz.com/), who hopes her character will inspire budding minds. “We have to raise our kids with their eyes wide open,” Brantz told TIME on Thursday. The 31-year-old said she wrote and illustrated _Feminist Baby_ to introduce the idea of feminism early on, encourage children to become “liberal and progressive thinkers,” and squash the negative connotations surrounding the expanding worldwide women’s movement. “They’re not going to take away all the nuances and important parts of feminism necessarily, but it’s important just to have it be in their vocabulary and part of their life rather than discovering it when they’re older,” she said. “It’s so that they’re aware of feminism and see it as a good thing and not a bad thing.”  Loryn Brantz The book’s target audience is parents with babies “fresh out of the womb” and up to 2 years old. Brantz said parents can use the book as a “jumping-off point” to initiate a conversation about feminism with their kids. However, its message is meant for everyone, particularly young boys. “They need to grow up with feminism and not be scared of it and not think that it means they’re going to be overpowered by women someday,” Brantz said. “It just means wanting equality for everyone. It’s not something they think they need to fight when they’re older.” Brantz started working on _Feminist Baby_ two years ago, before President Donald Trump was considered a serious contender in the race for the Oval Office. She said that how Trump — who was widely criticized during his campaign for making [lewd remarks about women](http://time.com/4523526/donald-trump-women-leaked-audio/) — rose to power showed how little society valued or understood the importance of treating women as equals and not objectifying them.  Loryn Brantz The education on feminism needed to start sooner, Brantz thought. “Why not start kids off right away? Hopefully if we raise a whole generation of kids with _Feminist Baby_ and with older books for kids about feminism and activism, something like this will never happen again,” she said. Brantz, a two-time Emmy winner for her design work on _Sesame Street_, is now a senior writer and illustrator for _Buzzfeed_. _Feminist Baby_ will be sold in book stores and online for about $12. “I want to help educate babies,” Brantz said, adding that her main character is “sassy, smart,” endearing and inspiring. “I’d like to think that seeing her be herself and not letting anything stop her will be something that they want to be like.” ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4718855/feminist-baby-book-loryn-brantz/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4718855/feminist-baby-book-loryn-brantz/"},"headline":"This Woman Wants Your Baby to Be a Feminist","datePublished":"2017-03-30T19:29:05.000Z","dateModified":"2026-05-11T04:49:25.163Z","description":"'We have to raise our kids with their eyes wide open'","url":"https://time.com/4718855/feminist-baby-book-loryn-brantz/","keywords":["Books","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc51cefb778f821d2/6988c0a78fd2eeb1c93565ff/feminist-baby1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Chan","jobTitle":null,"url":"https://time.com/author/melissa-chan/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc51cefb778f821d2/6988c0a78fd2eeb1c93565ff/feminist-baby1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"feminist-baby","caption":"Feminist Baby by Loryn Brantz","creditText":"Loryn Brantz","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/books/","name":"Books"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4718855/feminist-baby-book-loryn-brantz/","name":"This Woman Wants Your Baby to Be a Feminist"}}]}] ```