--- title: Google and H&M Making Custom Dresses Using Personal Data description: Google and H&M's digital fashion house Ivyrevel have teamed up to make the latest iteration of wearable tech: a personal data dress. canonical: https://time.com/4661380/google-hm-data-dress/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-02-06T21:51:49.000Z article:modified_time: 2026-04-13T07:40:50.716Z og:title: This App Will Create a Dress Based on Your Personal Data og:description: A custom "data dress" is all yours for $99 og:url: https://time.com/4661380/google-hm-data-dress/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This App Will Create a Dress Based on Your Personal Data twitter:description: A custom "data dress" is all yours for $99 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Apparently This App Will Create a Custom Dress Based on Your Personality  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 6, 2017 9:51 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 6, 2017 9:51 PM UTC [Wearable tech](http://time.com/see-the-wearable-tech-of-the-future/) aims to reach new heights with a collaboration between [Google](http://time.com/4598647/most-popular-google-search-2016/) and H&M Group’s digital fashion house, Ivyrevel. In a video titled “Coded Couture,” the two companies explain how they’re pairing up to create [an Android app](http://time.com/4549647/best-apps-year-2016/) that will track and collect personal information about its users. Using the personal data from the app, Ivyrevel will create a custom “data dress” that users can buy for $99, according to the video. The app, which uses on Google’s Awareness API and sensors, will be able to tell where users go and the exact weather where they live, among other things; this information will affect how the dress wears on you for every occasion. While the app is currently in a closed alpha stage, it will be launching in beta later this year. Learn more about the future of fashion and technology by watching Google and Ivyrevel’s video below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4661380/google-hm-data-dress/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4661380/google-hm-data-dress/"},"headline":"Apparently This App Will Create a Custom Dress Based on Your Personality","datePublished":"2017-02-06T21:51:49.000Z","dateModified":"2026-04-13T07:40:50.716Z","description":"A custom \"data dress\" is all yours for $99","url":"https://time.com/4661380/google-hm-data-dress/","keywords":["Newsfeed","Entertainment","Google","Technology","fashion","Culture","H&M"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4661380/google-hm-data-dress/","name":"Apparently This App Will Create a Custom Dress Based on Your Personality"}}]}] ```