--- title: Black Lives Matter Mannequin Challenge Video Interview description: The viral mannequin challenge was given a powerful message with this Black Lives Matter take that addressed police brutality. canonical: https://time.com/4566455/black-lives-matter-mannequin-challenge/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-11-10T18:47:43.000Z article:modified_time: 2026-04-13T07:38:36.277Z og:title: This Powerful Mannequin Challenge Tackles Police Brutality og:description: "It was important to make sure people didn't forget those moments" og:url: https://time.com/4566455/black-lives-matter-mannequin-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Powerful Mannequin Challenge Tackles Police Brutality twitter:description: "It was important to make sure people didn't forget those moments" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # How This Vine Star Is Using the Mannequin Challenge to Spotlight Black Lives Matter > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=68194335-1af9-4049-b7ca-a2cde5b8bf5e&cr=time-nl-network-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 10, 2016 6:47 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 10, 2016 6:47 PM UTC The [#MannequinChallenge has swept the Internet nationwide](http://time.com/4561330/celebrities-mannequin-challenge/), with everyone from students at a busy school assembly to Beyoncé showing what their lives looked like in a stock still moment. However, the viral movement has gotten the political treatment thanks to a powerful new video that uses the challenge to illustrate the [instances of police violence against minorities that have led to calls for more transparency and police reform across America in recent years.](http://time.com/4404987/police-violence/). The chilling minute-long short film, which was made in part with [the upcoming film “Black in Blue,”](https://www.indiegogo.com/projects/black-in-blue-feature-film#/) recreates the heart-wrenching fatalities of [Philando Castile](http://time.com/4397086/minnesota-shooting-philando-castile-role-model-school/), [Sandra Bland](http://time.com/3966220/sandra-bland-video/), and [Alton Sterling](http://time.com/4395459/alton-sterling-baton-rouge-police-shooting/), while also referencing [Trayvon Martin](http://time.com/3715224/trayvon-martin-2012-anniversary-toure/), [Colin Kaepernick](http://time.com/4504014/colin-kaepernick-kneel/) and many of the peaceful protestors of the [Black Lives Matter movement](http://time.com/4413786/splc-black-lives-matter/). Director Simone Shepherd, who rose to fame as a[ humorous Vine star](http://time.com/4548262/best-vines-ever/), told _TIME_ that she felt compelled to use her large social media following to bring awareness to the [racial profiling and police violence that the black community faces](http://time.com/4400811/all-lives-matter/). “Black Lives Matter is an issue that’s important to me,” she said. “I felt that it was important to make sure that people didn’t forget those moments using this very viral movement that’s happening with the mannequin challenge.” Watch the full video below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4566455/black-lives-matter-mannequin-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4566455/black-lives-matter-mannequin-challenge/"},"headline":"How This Vine Star Is Using the Mannequin Challenge to Spotlight Black Lives Matter","datePublished":"2016-11-10T18:47:43.000Z","dateModified":"2026-04-13T07:38:36.277Z","description":"\"It was important to make sure people didn't forget those moments\"","url":"https://time.com/4566455/black-lives-matter-mannequin-challenge/","keywords":["Newsfeed","Entertainment","Culture","black lives matter"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4566455/black-lives-matter-mannequin-challenge/","name":"How This Vine Star Is Using the Mannequin Challenge to Spotlight Black Lives Matter"}}]}] ```