--- ---  # Yuengling Faces Backlash After Owner's Donald Trump Endorsement  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Oct 28, 2016 12:30 PM UTC  Bottles of Yuengling beer are displayed in Philadelphia, on May 16, 2007. Bottles of Yuengling beer are displayed in Philadelphia, on May 16, 2007.Matt Rourke—AP  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Oct 28, 2016 12:30 PM UTC When Yuengling owner Richard Yuengling Jr. told Eric Trump on Monday, “Our guys are behind your father,” he likely didn’t predict that he’d soon be facing local bars pulling his beers off tap in protest. But outrage was swift, and Brian Sims, a Pennsylvania state representative from Philadelphia, quickly called on bars in Philadelphia’s “Gayborhood” to take Yuengling off tap, [the New York _Times_ reports](http://www.nytimes.com/2016/10/29/us/politics/yuengling-beer-trump-endorsement.html). Two bars have agreed so far, and he says he’s going to expand his efforts. “Everybody understands that the dollars that we now put into the marketplace have the potential to come back at us,” Sims, who is Pennsylvania’s first openly gay legislator, told the _Times_. “I want my dollars spent in a way that at the very least doesn’t hurt me, and hopefully supports me.” A bar owner in Washington, D.C. [posted a video](https://www.facebook.com/ddavidindc/videos/vb.629735794/10154424844120795/?type=2&theater) of himself removing the his Yuengling beer tap, and liberal beer fans on Twitter have said they’d [stop drinking the lager](http://www.forbes.com/sites/chasewithorn/2016/10/27/beer-drinkers-are-boycotting-yuengling-after-its-billionaire-owner-endorses-trump/#6e4492273978) in protest. > [](https://twitter.com/fcancer/status/791979422526177280) > [](https://twitter.com/janetr12/status/791978024090603520) > [](https://twitter.com/DefendWallSt/status/791760943533391881) [Contacted by Forbes](http://www.forbes.com/sites/chasewithorn/2016/10/27/beer-drinkers-are-boycotting-yuengling-after-its-billionaire-owner-endorses-trump/#6e4492273978) about the controversy, Yuengling said Hillary Clinton would also be welcome to take a tour of his brewery. \[[_NYT_](http://www.nytimes.com/2016/10/29/us/politics/yuengling-beer-trump-endorsement.html)\] Yuengling Backlash After Owner's Donald Trump Endorsement ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4548943/yuengling-beer-donald-trump-endorsement-backlash/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4548943/yuengling-beer-donald-trump-endorsement-backlash/"},"headline":"Yuengling Faces Backlash After Owner's Donald Trump Endorsement","datePublished":"2016-10-28T12:30:15.000Z","dateModified":"2026-02-23T01:29:15.101Z","description":"\"Time to change my beer choice\"","url":"https://time.com/4548943/yuengling-beer-donald-trump-endorsement-backlash/","keywords":["2016 Election","2016 Election topic","Pennsylvania","Companies","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf5a33a58cfe44311/6988abed8e060190df46807b/yuengling-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf5a33a58cfe44311/6988abed8e060190df46807b/yuengling-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Beer Fight","caption":"Bottles of Yuengling beer are displayed in Philadelphia, onMay 16, 2007.","creditText":"Matt Rourke—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4548943/yuengling-beer-donald-trump-endorsement-backlash/","name":"Yuengling Faces Backlash After Owner's Donald Trump Endorsement"}}]}] ```