TIME 2016 Election

Yuengling Faces Backlash After Owner’s Donald Trump Endorsement

Bottles of Yuengling beer are displayed in Philadelphia, onMay 16, 2007.
Matt Rourke—AP Bottles of Yuengling beer are displayed in Philadelphia, on May 16, 2007.

"Time to change my beer choice"

When Yuengling owner Richard Yuengling Jr. told Eric Trump on Monday, “Our guys are behind your father,” he likely didn’t predict that he’d soon be facing local bars pulling his beers off tap in protest.

But outrage was swift, and Brian Sims, a Pennsylvania state representative from Philadelphia, quickly called on bars in Philadelphia’s “Gayborhood” to take Yuengling off tap, the New York Times reports. Two bars have agreed so far, and he says he’s going to expand his efforts.

“Everybody understands that the dollars that we now put into the marketplace have the potential to come back at us,” Sims, who is Pennsylvania’s first openly gay legislator, told the Times. “I want my dollars spent in a way that at the very least doesn’t hurt me, and hopefully supports me.”

A bar owner in Washington, D.C. posted a video of himself removing the his Yuengling beer tap, and liberal beer fans on Twitter have said they’d stop drinking the lager in protest.

Contacted by Forbes about the controversy, Yuengling said Hillary Clinton would also be welcome to take a tour of his brewery.


Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team