--- description: You've heard of "Netflix and chill," but what if the future was more like "Netflix and pill"? Netflix CEO Reed Hastings can imagine it. title: Netflix's CEO Says Entertainment Pills Could Replace Movies image: https://static.time.com/v3/assets/bltea6093859af6183b/blt394e5a17b1944182/6988ab73656a3f13e1bcd977/netflix-pill-future.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Netflix's CEO Says Entertainment Pills Could Make Movies and TV Obsolete  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Oct 25, 2016 4:20 PM CUT  (Andrew Harrer/Bloomberg via Getty Images) (Andrew Harrer/Bloomberg via Getty Images)Bloomberg—Bloomberg via Getty Images  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Oct 25, 2016 4:20 PM CUT You’ve no doubt heard of “[Netflix and chill](http://time.com/4052144/netflix-and-chill-button/ "undefined"),” but Netflix imagines a future that’s a little more like “Netflix and…pill”? According to [_Tech Radar_](http://www.techradar.com/news/netflix-biggest-rival-to-movies-in-the-future-a-pill-that-entertains-you "undefined"), Netflix’s CEO Reed Hastings (while speaking at the WSJD Live, the _Wall Street Journal’s_ annual digitally minded conference) said that he anticipates that [movies and television shows](http://time.com/money/4534737/netflix-originals-subscriber-growth/ "undefined") will eventually become obsolete and even went so far as to suggest that drug science would be the future of entertainment. “Movies & TV shows will be like the opera and the novel,” he said, according to the _Journal_. “There will be substitutes.” One of the substitutes he could envision? As the WSJD Twitter account revealed, Hastings speculates that the future could be a pill that entertains you. > [](https://twitter.com/WSJD/status/790752410830458880) For now, however, Hastings isn’t looking to start any recreational drugs for entertainment purposes, focusing instead on improving the streaming services Netflix already offers. “Fundamentally we’re about eliminating loneliness and boredom,” he said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4544291/netflix-ceo-pills/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4544291/netflix-ceo-pills/"},"headline":"Netflix's CEO Says Entertainment Pills Could Make Movies and TV Obsolete","datePublished":"2016-10-25T16:20:52.000Z","dateModified":"2026-04-13T07:37:59.249Z","description":"\"Movies & TV shows will be like the opera and the novel.\"","url":"https://time.com/4544291/netflix-ceo-pills/","keywords":["Newsfeed","Entertainment","Television","Netflix","Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt394e5a17b1944182/6988ab73656a3f13e1bcd977/netflix-pill-future.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt394e5a17b1944182/6988ab73656a3f13e1bcd977/netflix-pill-future.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Netflix Inc. Illustrations Ahead Of Earnings Figures","caption":"Netflix Inc. Illustrations Ahead Of Earnings Figures","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4544291/netflix-ceo-pills/","name":"Netflix's CEO Says Entertainment Pills Could Make Movies and TV Obsolete"}}]}] ```