--- title: Hillary Clinton Latinos: Super PACs Targeting Latinos description: Since January, the Clinton campaign has sponsored more than 2,500 Spanish language TV ads, according to the Center for Public Integrity. canonical: https://time.com/4511446/hillary-clinton-latinos-campaign-ads/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-09-28T14:25:05.000Z article:modified_time: 2026-08-19T07:45:34.052Z article:section: Politics og:title: Clinton Campaign, Super PACs Targeting Latino Voters og:description: The campaign has sponsored more than 2,500 Spanish language TV ads. og:url: https://time.com/4511446/hillary-clinton-latinos-campaign-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ff920bea845edf/6988a7e58e06014b4a467a6a/hillary-clinton15.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Democratic Nominee for President of the United States former Secretary of State Hillary Clinton speaks to and meets voters during a rally in Raleigh, North Carolina on Tuesday September 27, 2016. og:type: article twitter:card: summary_large_image twitter:title: Clinton Campaign, Super PACs Targeting Latino Voters twitter:description: The campaign has sponsored more than 2,500 Spanish language TV ads. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ff920bea845edf/6988a7e58e06014b4a467a6a/hillary-clinton15.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Campaign, Super PACs Targeting Latino Voters > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, three times a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Michael Beckel / Center for Public Integrity](https://time.com/author/center-for-public-integrity/) ## Michael Beckel / Center for Public Integrity Sep 28, 2016 2:25 PM UTC  Democratic Nominee for President of the United States former Secretary of State Hillary Clinton speaks to and meets voters during a rally in Raleigh, North Carolina on Tuesday September 27, 2016. Democratic Nominee for President of the United States former Secretary of State Hillary Clinton speaks to and meets voters during a rally in Raleigh, North Carolina on Tuesday September 27, 2016. The Washington Post—The Washington Post/Getty Images by [Michael Beckel / Center for Public Integrity](https://time.com/author/center-for-public-integrity/) ## Michael Beckel / Center for Public Integrity Sep 28, 2016 2:25 PM UTC About [one of every nine voters](http://www.pewhispanic.org/interactives/mapping-the-latino-electorate-by-state/) this fall is expected to be Latino. In critical swing states like Colorado, Florida and Nevada, that percentage is likely to be [even higher](http://www.pewhispanic.org/interactives/mapping-the-latino-electorate-by-state/). That’s why Democrat [Hillary Clinton](https://www.publicintegrity.org/news/Hillary-Clinton) and her allies are taking increased measures to mobilize Latino voters this year. Since January, the Clinton campaign has sponsored more than 2,500 Spanish language TV ads, according to a [Center for Public Integrity](http://www.publicintegrity.org) analysis of data provided by ad tracking firm [Kantar Media](http://www.kantarmedia.com/us/our-solutions/advertising-monitoring-and-evaluation/political), which monitors ads on broadcast television and national — but not local — cable. In Nevada alone, about [one of every eight](https://www.publicintegrity.org/2016/09/28/20267/hillary-clintons-tv-ads-nevada-so-far-month) TV ads Clinton’s campaign has broadcast so far this month has been in Spanish. Clinton herself has [advocated for](https://www.hillaryclinton.com/issues/immigration-reform/) comprehensive immigration reform, including a pathway for citizenship for undocumented immigrants in the country illegally. Republican [Donald Trump](https://www.publicintegrity.org/news/Donald-Trump), meanwhile, has [called for](https://www.donaldjtrump.com/positions/immigration-reform) the construction of a wall on the U.S.-Mexico border, mass deportations and the end of birthright citizenship. He’s also [called Mexican immigrants](http://www.realclearpolitics.com/video/2015/06/16/trump%5Fmexico%5Fnot%5Fsending%5Fus%5Ftheir%5Fbest%5Fcriminals%5Fdrug%5Fdealers%5Fand%5Frapists%5Fare%5Fcrossing%5Fborder.html) criminals and “rapists.” [None of his campaign’s TV ads](http://www.politico.com/story/2016/09/donald-trumps-english-only-campaign-228559) have been in Spanish. By contrast, President Barack Obama aired more than 13,200 TV ads in Spanish during his 2012 re-election bid, while his Republican rival, Mitt Romney, aired about 3,700, according to a [Center for Public Integrity](http://www.publicintegrity.org) analysis of data provided by Kantar Media/CMAG. This year, Clinton’s also getting a super PAC assist reaching out to potential Latino voters. Enter the [Latino Victory Fund](http://latinovictory.us/latino-victory-fund-chairs/) and [El Super PAC Voto Latino](http://www.elsuperpac.com/), which have [taken to the TV airwaves](https://www.publicintegrity.org/2016/01/21/19164/tracking-tv-ads-2016-presidential-race) this month and are working in partnership with the main pro-Clinton super PAC, [Priorities USA Action](https://www.publicintegrity.org/2016/08/24/20141/liberal-billionaires-bankroll-hillary-clinton-s-super-pac-attack-dog). A coordinated ad blitz by the three super PACs has been concentrated on the battleground states of Colorado, Florida and Nevada. **The ads’ sponsors** The Latino Victory Fund was [formed](http://docquery.fec.gov/pdf/125/14031233125/14031233125.pdf) in May of 2014 as a traditional political action committee to support Latino candidates. Five months later, it [transformed itself](http://docquery.fec.gov/pdf/604/14031294604/14031294604.pdf) into a [hybrid super PAC](http://ivn.us/2013/03/30/hybrid-super-pacs-growing-in-popularity/) — meaning it could still directly donate to candidates from its PAC account, but it could also collect unlimited funds in a separate account to produce political ads. Meanwhile, El Super PAC Voto Latino was [launched last month](http://docquery.fec.gov/pdf/366/201608100300094366/201608100300094366.pdf), according to paperwork filed with the Federal Election Commission. **Who’s behind it?** The Latino Victory Fund is the political arm of the Latino Victory Project, a nonprofit advocacy group [founded by](http://www.nbcnews.com/news/latino/eva-longoria-launches-latino-victory-project-latino-pac-n97181) actress [Eva Longoria](https://en.wikipedia.org/wiki/Eva%5FLongoria) and Texas businessman [Henry R. Muñoz III](http://www.henrymunoz.com/). While officially describing itself as nonpartisan — it is [dedicated](http://latinovictory.us/MISSION%5FVISION) to building “political power within the Latino community to ensure the voices of Latinos are reflected at every level of government” — the Latino Victory Project’s efforts have largely aided Democrats and its leaders are decidedly partisan. For his part, Muñoz currently serves as the finance chairman of the Democratic National Committee. And Longoria, who [raised more than $500,000](http://www.obamabiden.com/volunteer-fundraisers-q4.html) for President Barack Obama’s reelection, herself donated nearly $67,000 in March to the Hillary Victory Fund — a joint fundraising committee that benefits Clinton’s presidential campaign, the DNC and Democratic parties in dozens of states. Furthermore, four influential Democrats serve as the “[honorary co-chairs](http://latinovictory.us/latino-victory-fund-chairs/)” of the Latino Victory Fund: U.S. Rep. [Joaquin Castro](https://en.wikipedia.org/wiki/Joaqu%C3%ADn%5FCastro) of Texas, New York City Speaker [Melissa Mark-Viverito](https://en.wikipedia.org/wiki/Melissa%5FMark-Viverito), billionaire hedge fund manager [Tom Steyer](https://en.wikipedia.org/wiki/Tom%5FSteyer) and former Los Angeles Mayor [Antonio Villaraigosa](https://en.wikipedia.org/wiki/Antonio%5FVillaraigosa). [Cesar Blanco](http://www.house.state.tx.us/members/member-page/?district=76), a Democratic member of the Texas House of Representatives, is the Latino Victory Fund’s interim director. He took over the job after the Clinton campaign, in June, [hired its president](http://www.nbcnews.com/news/latino/latino-victory-project-president-work-clinton-n586831), Cristobal Alex, to be Clinton’s national deputy director of voter outreach and mobilization. At the same time, [Maria Teresa Kumar](https://www.linkedin.com/in/mariateresakumar) is the president of El Super PAC Voto Latino. A longtime political commentator on MSNBC, Kumar also serves on the national boards of [Planned Parenthood](https://www.plannedparenthood.org/), [EMILY’s List](https://www.emilyslist.org/) and the [Latino Leaders Network](http://www.latinoleadersnetwork.org/). Other people behind El Super PAC Voto Latino include [Ingrid Duran](http://www.dpcreativestrategies.com/ingrid-duran), the former head of the Congressional Hispanic Caucus Institute, and [Robert Raben](http://www.rabengroup.com/our-people/rraben), who served as the assistant attorney general for legislative affairs under President Bill Clinton. Both Duran and Raben are also registered lobbyists in Washington, D.C. Duran co-founded [D&P Creative Strategies](http://www.dpcreativestrategies.com/) in 2004, and her clients include [Comcast](http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=843165FA-6E33-4746-8208-8126C3DBED82&filingTypeID=60) and [Microsoft](http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=DA8FEE70-7B5B-4672-BE54-CCCA510069D2&filingTypeID=60). Raben founded the [Raben Group](http://www.rabengroup.com/) in 2002, and his clients include [Airbnb](http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=2EB58BD7-ECFC-4C0C-B4EB-3A4C504C263A&filingTypeID=60), [Google](http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=377175C6-EF73-48ED-9962-A59EBF3C1EA9&filingTypeID=60) and [MasterCard](http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=AEA1E651-7DD9-4BCB-9450-E31C69EAC374&filingTypeID=60). Duran told the Center for Public Integrity that she became involved with El Super PAC Voto Latino because “the attacks on our community have been appalling.” **Money in** Campaign finance records show that the Latino Victory Fund has raised more than $1.1 million since January 2015. The biggest donor to the super PAC? The political action committee of the Congressional Hispanic Caucus, called the [CHC BOLD PAC](http://boldpac.com/), which has donated about $340,000. The Latino Victory Fund’s other top donors include Steyer, the billionaire hedge fund manager and environmentalist, who has given $250,000, as well as a number of labor unions, including the Service Employees Industrial Union ($100,000) and the United Food and Commercial Workers International Union ($55,000). Additionally, the pro-Clinton super PAC [Priorities USA Action](https://www.publicintegrity.org/2016/08/24/20141/liberal-billionaires-bankroll-hillary-clinton-s-super-pac-attack-dog) has donated $40,000 to the Latino Victory Fund, all of which came last month. Meanwhile, it’s not yet clear how much money El Super PAC Voto Latino has at its disposal. The super PAC won’t file its first campaign finance report that details its fundraising until next month. **Money out** The Latino Victory Fund has spent nearly $100,000 on anti-Trump ads, and the upstart El Super PAC Voto Latino has already spent about $274,000 on anti-Trump ads, according to campaign finance filings. The Latino Victory Fund has also spent a combined $466,000 boosting five U.S. House candidates so far this year: Democrats Nanette Barragan of California, Lou Correa of California, Adriano Espaillat of New York, Joseline Peña-Melnyk of Maryland and Darren Soto of Florida. The Latino Victory Fund entered September with about $173,000 in the bank. For its part, Priorities USA Action entered September with about $41.5 million in the bank. **Why it matters** The Latino Victory Fund and El Super PAC Voto Latino — in partnership with Priorities USA Action — are expected to continuing running TV ads through Election Day. The three groups last month announced a [joint $3 million operation](http://www.cnn.com/2016/08/31/politics/hillary-clinton-african-americans-latino-ads/index.html) targeting voters in Colorado, Florida and Nevada. Justin Barasky, a spokesman for Priorities USA Action, told the Center for Public Integrity that Latino voters in these states are “incredibly important,” which is why the super PAC is “doing so much to make sure these voters come to the polls and vote for Hillary Clinton.” [David Damore](http://www.latinodecisions.com/about/our-team/david-damore/), a professor of political science at the University of Nevada, Las Vegas, and a senior analyst at [Latino Decisions](http://www.latinodecisions.com/), a polling and research company, agrees. Without “an overwhelming majority” of Latino voters, Damore told the Center for Public Integrity, Clinton, simply put, “can’t win.” _This story is from the Center for Public Integrity, a nonprofit, nonpartisan investigative media organization in Washington, D.C. Read more of its investigations on the_ [_influence of money in politics_](https://www.publicintegrity.org/politics) _or_ [_follow it on Twitter_](https://twitter.com/publici)_._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4511446/hillary-clinton-latinos-campaign-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4511446/hillary-clinton-latinos-campaign-ads/"},"headline":"Hillary Clinton Campaign, Super PACs Targeting Latino Voters","datePublished":"2016-09-28T14:25:05.000Z","dateModified":"2026-08-19T07:45:34.052Z","description":"Since January, the Clinton campaign has sponsored more than 2,500 Spanish language TV ads, according to the Center for Public Integrity.","url":"https://time.com/4511446/hillary-clinton-latinos-campaign-ads/","keywords":["Hillary Clinton","2016 Election","Campaign Finance","Ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ff920bea845edf/6988a7e58e06014b4a467a6a/hillary-clinton15.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Michael Beckel / Center for Public Integrity"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ff920bea845edf/6988a7e58e06014b4a467a6a/hillary-clinton15.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Democratic Nominee for President of the United States former Secretary of State Hillary Clinton speaks to and meets voters during a rally in Raleigh, North Carolina on Tuesday September 27, 2016.","caption":"Democratic Nominee for President of the United States former Secretary of State Hillary Clinton speaks to and meets voters during a rally in Raleigh, North Carolina on Tuesday September 27, 2016.","creditText":"The Washington Post—The Washington Post/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4511446/hillary-clinton-latinos-campaign-ads/","name":"Hillary Clinton Campaign, Super PACs Targeting Latino Voters"}}]}] ```