--- title: Whoopi Goldberg Steals the Show at Opening Ceremony Fashion Show description: Whoopi Goldberg, along with a group of comedians, took over the runway at the politically-charged Opening Ceremony show. canonical: https://time.com/4487382/whoopi-goldberg-opening-ceremony-fashion-show/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-09-12T15:10:05.000Z article:modified_time: 2026-04-13T07:36:24.904Z og:title: Whoopi Goldberg Was the Star of Opening Ceremony's Fashion Show og:description: The cult fashion brand put on a "Pageant of the People" show og:url: https://time.com/4487382/whoopi-goldberg-opening-ceremony-fashion-show/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2810c39a099656d0/6988a58c0b72e3816a6eaf42/whoopi-goldberg-opening-ceremony-fashion-show.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Opening Ceremony - Runway - September 2016 - New York Fashion Week og:type: article twitter:card: summary_large_image twitter:title: Whoopi Goldberg Was the Star of Opening Ceremony's Fashion Show twitter:description: The cult fashion brand put on a "Pageant of the People" show twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2810c39a099656d0/6988a58c0b72e3816a6eaf42/whoopi-goldberg-opening-ceremony-fashion-show.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Whoopi Goldberg Basically Won the Politically-Charged Opening Ceremony Fashion Show > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 12, 2016 3:10 PM UTC  Carrie Brownstein, Whoopi Goldberg, and Fred Armisen speak onstage during the Opening Ceremony fashion show during New York Fashion Week at Jacob Javits Center on September 11, 2016 in New York City. (Photo by JP Yim/Getty Images) Carrie Brownstein, Whoopi Goldberg, and Fred Armisen speak onstage during the Opening Ceremony fashion show during New York Fashion Week at Jacob Javits Center on September 11, 2016 in New York City. (Photo by JP Yim/Getty Images) JP Yim—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 12, 2016 3:10 PM UTC The Opening Ceremony runway show during [New York Fashion Week](http://time.com/4485099/reshma-qureshi-new-york-fashion-week-acid-attack/) gave a refreshing take on fashion week offerings by presenting their collection with a decidedly political bent, with the help of some high-wattage guest appearances by some of the funniest women in show business. [_Portlandia_](http://time.com/3548179/portlandia-fred-armisen-carrie-brownstein-coffee/) co-stars Fred Armisen and Carrie Brownstein hosted the show, dubbed the “Pageant of the People,” a theme that reiterated the show’s emphasis on the current political climate. In fact, the show’s [notes](https://twitter.com/EHolmesWSJ/status/775130284450807808?ref%5Fsrc=twsrc%5Etfw) stressed the importance of the democratic process, reading: “This year, no ideas are as critical as the ones our country will consider on election day. Our fall II and winter 2016 show is a tribute to the American democratic process and the diversity of those who participate in it.” Between introducing Opening Ceremony’s new designs, Armisen and Brownstein interviewed 11 celebrity guests who were dressed in the new offerings from Opening Ceremony; they included _Parks and Recreation_ actresses Rashida Jones and Aubrey Plaza, _Orange is the New Black’s_ Natasha Lyonne, comedian Ali Wong, transgender activist Sarah McBride, and none other than [EGOT](http://www.eonline.com/news/703950/whoopi-goldberg-reminds-you-why-she-s-an-egot-winner-with-fearless-law-order-svu-performance) champ [Whoopi Goldberg](http://time.com/3957561/whoopi-goldberg-bill-cosby-reversal/). The women answered a series of questions ranging from funny to serious, pageant-style, and it’s safe to say that Goldberg effectively stole the show. When asked what brought her to the fashion show, Goldberg’s response was both poignant and side-splitting. --- > “” --- Later, when asked why people should vote this November, Goldberg’s quip was again, both hilarious and resonant. --- > “” --- Watch Goldberg steal the show at Opening Ceremony below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4487382/whoopi-goldberg-opening-ceremony-fashion-show/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4487382/whoopi-goldberg-opening-ceremony-fashion-show/"},"headline":"Whoopi Goldberg Basically Won the Politically-Charged Opening Ceremony Fashion Show","datePublished":"2016-09-12T15:10:05.000Z","dateModified":"2026-04-13T07:36:24.904Z","description":"The cult fashion brand put on a \"Pageant of the People\" show","url":"https://time.com/4487382/whoopi-goldberg-opening-ceremony-fashion-show/","keywords":["Newsfeed","Entertainment","celebrities","fashion","Whoopi Goldberg"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2810c39a099656d0/6988a58c0b72e3816a6eaf42/whoopi-goldberg-opening-ceremony-fashion-show.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2810c39a099656d0/6988a58c0b72e3816a6eaf42/whoopi-goldberg-opening-ceremony-fashion-show.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Opening Ceremony - Runway - September 2016 - New York Fashion Week","caption":"Opening Ceremony - Runway - September 2016 - New York Fashion Week","creditText":"JP Yim—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4487382/whoopi-goldberg-opening-ceremony-fashion-show/","name":"Whoopi Goldberg Basically Won the Politically-Charged Opening Ceremony Fashion Show"}}]}] ```