--- description: The pop star's major social media following on Instagram, Facebook, and Twitter means that a single post might be valued at up to $550,000, according to firm. title: Selena Gomez Could Be Making Bank On Her Instagram Fame image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Selena Gomez Could Be Making Serious Bank On Her Instagram Fame  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Jul 20, 2016 6:32 PM CUT  QUEBEC CITY, QC - JULY 11: Selena Gomez performs at Festival D'ete De Quebec on July 11, 2016 in Quebec City, Canada. (Photo by Barry Brecheisen/FilmMagic) QUEBEC CITY, QC - JULY 11: Selena Gomez performs at Festival D'ete De Quebec on July 11, 2016 in Quebec City, Canada. (Photo by Barry Brecheisen/FilmMagic)Barry Brecheisen—FilmMagic  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Jul 20, 2016 6:32 PM CUT We’ve already crowned Selena Gomez [the queen of Instagram](http://time.com/4404355/selena-gomez-instagram-most-liked-photo/?iid=sr-link1 "undefined"), so it makes sense that the pop starlet’s social media ubiquity could translate into some seriously bankable moments. According to a [new report in AdWeek,](http://www.adweek.com/news/technology/selena-gomezs-social-media-posts-are-evidently-worth-550000-apiece-172552 "undefined") Gomez is the number-one most-expensive social influencer right now, based on numbers provided by D’Marie Analytics, a network that measures, manages and monetizes social media. Speaking to Adweek, Frank Spadafora, the CEO of D’Marie Group, estimates that a social post from Gomez, who has partnered with major brands like Coco-Cola and Pantene, has an equivalent value of roughly $550,000, although it remains unclear how much brands are ultimately paying her for her campaigns. And it’s worth noting that Gomez doesn’t oversaturate her profiles with advertising content, instead choosing only a few of the lucrative opportunities. Last December, Gomez and her cohort (Kendall Jenner, Taylor Swift, Cara Delevingne) [could charge around $230,000](http://www.adweek.com/news/technology/these-5-celebrity-influencers-can-charge-230000-every-time-they-post-brand-168466 "undefined") for social posts, according to the same outfit. That would mean the star has seen quite a spike in the popularity and price of social media marketing with celebrity mouthpieces. “It wasn’t my goal to be the most followed person,” Gomez [told _The Hollywood Reporter_](http://www.hollywoodreporter.com/news/selena-gomez-how-i-became-910363 "undefined") about her astronomical social media fame; she insists that she curates her own content, and doesn’t have a social media manager. That might explain why, although statistically she’s the most influential person on social media, according to Spadafora, she’s “engaged in noticeably less campaigns than other celebrities.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/"},"headline":"Selena Gomez Could Be Making Serious Bank On Her Instagram Fame","datePublished":"2016-07-20T18:32:04.000Z","dateModified":"2026-04-13T07:34:36.018Z","description":"So hot on Instagram right now","url":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/","keywords":["Newsfeed","celebrities","Selena Gomez","entertainment","American Voices"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08ab3813b7abf2e2/69889cbdab6d7712126aa856/selena-gomez-quebec.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Festival D'ete De Quebec","caption":"Festival D'ete De Quebec","creditText":"Barry Brecheisen—FilmMagic","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4415053/selena-gomez-could-be-making-serious-bank-on-her-instagram-fame/","name":"Selena Gomez Could Be Making Serious Bank On Her Instagram Fame"}}]}] ```