Facebook introduced a new tool Thursday that allows people to raise money for U.S.-based 501(c)3 nonprofits directly on the social media site.
The fundraising tool allows individuals to set up a page to share their story with their friends and followers, talk about a nonprofit’s mission and solicit funds.
Last fall, Facebook launched a fundraising tool for nonprofits, where organizations can raise money directly from the News Feed and use the Donate button. Facebook’s new tool now lets ordinary users create pages to collect donations for a nonprofit they choose and set fundraising goals.
Earlier this week, Facebook announced changes to its News Feed, where users will see more updates from their Facebook friends and less articles and updates from brands and publishers.
You can get started on the tool at facebook.com/fundraisers.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com