--- title: Bread Is Better Than Ever description: Thirty years ago, Americans lived on processed white bread, and it was almost impossible to find a fresh baguette or a loaf of sourdough. My... canonical: https://time.com/4389140/bread-is-better-than-ever/ author: Ina Garten article:opinion: false article:content_tier: free article:published_time: 2016-06-30T12:22:15.000Z article:modified_time: 2026-02-22T22:57:52.191Z article:section: Health og:title: Bread Is Better Than Ever og:description: Thirty years ago, Americans lived on processed white bread, and it was almost impossible to find a fresh baguette or a loaf of sourdough. My... og:url: https://time.com/4389140/bread-is-better-than-ever/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt927a8e7209009445/69889a34cf40a86c46c43d52/bread-is-better-than-ever1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: Inside The Battle For The Best Baguette In NYC og:type: article twitter:card: summary_large_image twitter:title: Bread Is Better Than Ever twitter:description: Thirty years ago, Americans lived on processed white bread, and it was almost impossible to find a fresh baguette or a loaf of sourdough. My... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt927a8e7209009445/69889a34cf40a86c46c43d52/bread-is-better-than-ever1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Bread Is Better Than Ever > Sponsored content. Supplied in partnership with TIME. 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Health Matters is TIME's daily health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free daily newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. by [Ina Garten](https://time.com/author/ina-garten/) ## Ina Garten Jun 30, 2016 12:22 PM UTC  Bread is better than ever Bread is better than everBloomberg/Getty Images by [Ina Garten](https://time.com/author/ina-garten/) ## Ina Garten Jun 30, 2016 12:22 PM UTC Thirty years ago, Americans lived on processed white bread, and it was almost impossible to find a fresh baguette or a loaf of sourdough. My friend Eli Zabar began baking fresh breads in a brick oven in the basement of his store E.A.T. on Madison Avenue in New York City, and now there are extraordinary artisanal bakers in cities and towns all across America. Even better, bakers like Dan Barber at Blue Hill at Stone Barns now grow and seek out heirloom wheat and use it to make bread that is not only delicious but good for you too. Garten is the Barefoot Contessa ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4389140/bread-is-better-than-ever/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4389140/bread-is-better-than-ever/"},"headline":"Bread Is Better Than Ever","datePublished":"2016-06-30T12:22:15.000Z","dateModified":"2026-02-22T22:57:52.191Z","description":"Thirty years ago, Americans lived on processed white bread, and it was almost impossible to find a fresh baguette or a loaf of sourdough. 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