--- description: The social media mogul shares his personal keys to success title: DJ Khaled Snapchat Interview image: https://static.time.com/v3/assets/bltea6093859af6183b/blt36dbbabf2ca0494a/698878300a4a227e329c7cc6/dj-khaled-key-emoji.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [celebrities](/tag/celebrities/) ## celebrities Update your preferences in [Account Settings](/account/preferences/) Close # DJ Khaled Teaches TIME How to Use Snapchat  by [Sam Lansky](/author/sam-lansky/)  ## Sam Lansky Update your preferences in [Account Settings](/account/preferences/) Close May 5, 2016 11:00 AM CUT  DJ Khaled Visits Dade County Citrus Grove Middle School on October 29, 2015 in Miami, Florida. DJ Khaled Visits Dade County Citrus Grove Middle School on October 29, 2015 in Miami, Florida.Aaron Davidson/Getty Images  by [Sam Lansky](/author/sam-lansky/)  ## Sam Lansky Update your preferences in [Account Settings](/account/preferences/) Close May 5, 2016 11:00 AM CUT The hip-hop personality DJ Khaled has been cranking out hits with rap’s biggest stars for a decade, but it wasn’t until he got started on the image-messaging app Snapchat that his profile skyrocketed. By blending inspirational messages with quick, funny glimpses into his lavish lifestyle, Khaled has built an army of followers. He’s the first guru of the viral era, taking generation #blessed to church a dozen times a day in his Snap story. [Interviewing Khaled recently](http://time.com/magazine "undefined"), it became clear that his unflagging optimism is no performance; though his videos are frequently humorous, he’s deathly serious about the positivity he preaches. Even when he took over TIME’s Snapchat account for a Q&A with the front-facing camera, he was quintessentially Khaled—nothing but good vibes all around. Watch at top and[ read the latest issue of TIME (subscriber only)](http://time.com/magazine "undefined") to hear more from Khaled on the origins of his personal philosophy, his colorful history and how he stays positive in the face of adversity. Bless up! ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4318247/dj-khaled-snapchat-interview-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4318247/dj-khaled-snapchat-interview-video/"},"headline":"DJ Khaled Teaches TIME How to Use Snapchat","datePublished":"2016-05-05T11:00:00.000Z","dateModified":"2026-02-22T17:16:36.440Z","description":"The social media mogul shares his personal keys to success","url":"https://time.com/4318247/dj-khaled-snapchat-interview-video/","keywords":["celebrities","Music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt36dbbabf2ca0494a/698878300a4a227e329c7cc6/dj-khaled-key-emoji.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Lansky","jobTitle":null,"url":"https://time.com/author/sam-lansky/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt36dbbabf2ca0494a/698878300a4a227e329c7cc6/dj-khaled-key-emoji.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"DJ Khaled Key Emoji","caption":"DJ Khaled Visits Dade County Citrus Grove Middle School on October 29, 2015 in Miami, Florida.","creditText":"Aaron Davidson/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4318247/dj-khaled-snapchat-interview-video/","name":"DJ Khaled Teaches TIME How to Use Snapchat"}}]}] ```