![Dark Souls III](https://api.time.com/wp-content/uploads/2016/04/screen-shot-2016-04-18-at-10-45-45-am.png?w=2400&quality=85)
Dark Souls III isn’t just the fastest day-one seller of all the Souls games to date, it’s also the fastest selling game in publisher Bandai Namco’s history.
That’s according to Bandai Namco itself, the same outfit responsible for stuff like the multifaceted Dragon Ball series, the Tekken arcade fighting games, and of course, Pac-Man.
The big deal here is less the sales figure (which Bandai Namco hasn’t specified), than the fact that a defiantly challenging, surreal and ultimately nonconformist game is now squarely mainstream. So much for From Software’s punk underdog days.
Dark Souls III launched in the U.S. on April 12 for PC, PlayStation 4, Xbox One. Like its predecessors, it has you cleave and bash your way through battalions of horrific enemies who relinquish souls. Souls are the currency you need to level up, but if you die before you’ve emptied your wallet, those souls hit the ground. You get one chance to snatch them back by returning to your death spot, but if you die again before hoovering them up, it’s sayonara to all your plunder.
Note that Bloodborne isn’t counted in this comparison, and that’s important, since Bloodborne is spiritually a Souls game. Sony partnered with Souls studio From Software to make Bloodborne a PlayStation 4 exclusive. By all accounts, Bloodborne sold very well, though whether as well as Dark Souls III out of the gate, we may never know.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Write to Matt Peckham at matt.peckham@time.com