Beyoncé's Ivy Park: Lululemon Tried to Hate on the New Line

March 31, 2016 6:56 PM EDT

Clothing retailer Lululemon quickly reversed course on Thursday after being inundated with criticism for suggesting Beyoncé new line of activewear was an imitation of its own sportswear brand.

Beyoncé released the new collection, dubbed Ivy Park, on Thursday, amid speculation that new music might be next. Soon after the news broke, Lululemon fired back on twitter, apparently calling out Beyoncé as a copycat.

“They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own,” the company wrote in a since-deleted tweet.

Unsurprisingly, the response from the singer’s fans was swift and fierce. Lululemon later apologized, taking to Twitter again to say they meant no harm—and were big fans themselves.

@xoBeyHivexo @GoodGuySly No harm meant- we've got nothing but love.
— lululemon (@lululemon) March 31, 2016

@__beebs Good eye. We heard everyone's feedback and decided to retract the original post.
— lululemon (@lululemon) March 31, 2016

@GoBrooklyn @lknmre Thanks for the call out, we didn’t mean any harm. We’re huge fans.
— lululemon (@lululemon) March 31, 2016

@retrofuture1 We agree, which is why the original post was deleted. We never meant to throw bows as we're major fans of hers.
— lululemon (@lululemon) March 31, 2016

“Everyone needs a little healthy competition,” Lululemon later posted.

@OhhhHaiOlivia We're not throwing punches. Everyone needs a little healthy competition.
— lululemon (@lululemon) March 31, 2016

Lululemon did not immediately respond to TIME’s request for comment.

Lululemon Tried to Hate on Beyoncé’s New Fitness Line

More Must-Reads from TIME