Apple’s first original TV venture will be a non-scripted series about apps, the company announced Thursday.
The tech company is working with Will.i.am and TV executives Ben Silverman and Howard Owens on the show about the app economy, the New York Times reported.
Apple’s foray into the original TV space exemplifies its attempt to move beyond streaming to compete with popular streaming services that have also created original content, including Netflix and Hulu.
The company has not yet disclosed specifics about the show’s storyline, financing or how people can view it, the Times reported.
“This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that,” Eddy Cue, senior vice president of Internet software and services, said in an interview with the Times.
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- Robert Zemeckis Just Wants to Move You
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
Write to Katie Reilly at Katie.Reilly@time.com