Cheerios has ditched GMOs. Does it matter?
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Not much has changed about the original Cheerios since General Mills shortened the name from Cheerioats four years after the cereal first appeared on breakfast tables in 1941. Which is why the company’s announcement on Jan. 2 that the cereal would now be made without genetically modified ingredients is a sign that consumer tastes are shifting.
The whole-grain oats that are the main ingredient of Cheerios have always been GMO-free, but General Mills is now ensuring that the sugar and cornstarch used in the cereal come from non-GMO sources. It’s not that the food giant thinks GMO ingredients pose a health risk.