Bernie Sanders holds a press conference on March 3, 2016 in East Lansing, Mich.
Scott Olson—Getty Images
By Julia Zorthian
March 3, 2016

Marco Rubio supporters are the most likely to watch television, and Bernie Sanders supporters are the least likely, according to a new poll on the media consumption of voting groups.

The Katz Media/Nielsen Scarborough Research Panel study asked people about how they used media and broke down the results by the candidate they support. Roughly 85% of Sanders supporters watch cable TV, compared to 87% of Hillary Clinton supporters and 92% of Marco Rubio supporters, Politico Media reports. Even fewer Sanders supporters watch cable news: 32%.

The opinions on whether social media was an effective way to reach voters varied more widely: 62% of Sanders supporters thought so, while only 40% of Clinton supporters agreed. Out of the Ted Cruz supporters, 49% said the same, compared to 47% of Donald Trump supporters and 40% of Marco Rubio supporters.

And if Clinton and Sanders are looking to reach undecided voters, the radio is their best bet — 95% listen weekly, compared to the 91% who watch broadcast television or 87% who watch cable television in the same time period.

The study polled 3,000 voters in 10 states between Jan. 25 and Feb. 22.

[Politico Media]

Write to Julia Zorthian at


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