--- title: Bernie Sanders Supporters Least Likely to Watch Cable TV description: And Marco Rubio supporters are the most likely, according to a new study. canonical: https://time.com/4246984/media-consumption-2016-supporters/ author: Julia Zorthian article:opinion: false article:content_tier: free article:published_time: 2016-03-03T21:18:14.000Z article:modified_time: 2026-02-22T15:36:35.056Z article:section: Politics og:title: Bernie Sanders Supporters Least Likely to Watch Cable TV og:description: And Marco Rubio supporters are the most likely, according to a new study. og:url: https://time.com/4246984/media-consumption-2016-supporters/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd9e3d4ecad6cf05/69888030524fc0b6dedf707c/bernie-sanders.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Bernie Sanders Holds Press Conference In Michigan Condemning US Trade Deals og:type: article twitter:card: summary_large_image twitter:title: Bernie Sanders Supporters Least Likely to Watch Cable TV twitter:description: And Marco Rubio supporters are the most likely, according to a new study. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfd9e3d4ecad6cf05/69888030524fc0b6dedf707c/bernie-sanders.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Bernie Sanders Supporters Least Likely to Watch Cable TV  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Mar 3, 2016 9:18 PM UTC  Bernie Sanders holds a press conference on March 3, 2016 in East Lansing, Mich. Bernie Sanders holds a press conference on March 3, 2016 in East Lansing, Mich.Scott Olson—Getty Images  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Mar 3, 2016 9:18 PM UTC Marco Rubio supporters are the most likely to watch television, and Bernie Sanders supporters are the [least likely](http://www.politico.com/blogs/on-media/2016/03/study-sanders-supporters-are-least-likely-to-watch-cable-220172), according to a new poll on the media consumption of voting groups. The [Katz Media/Nielsen Scarborough Research Panel study](http://static.politico.com/6c/8d/9e357e3542d3a5a1841ef42a6cee/katz-media-study.pdf) asked people about how they used media and broke down the results by the candidate they support. Roughly 85% of Sanders supporters watch cable TV, compared to 87% of Hillary Clinton supporters and 92% of Marco Rubio supporters, _Politico Media_ reports. Even fewer Sanders supporters watch cable news: 32%. The opinions on whether social media was an effective way to reach voters varied more widely: 62% of Sanders supporters thought so, while only 40% of Clinton supporters agreed. Out of the Ted Cruz supporters, 49% said the same, compared to 47% of Donald Trump supporters and 40% of Marco Rubio supporters. And if Clinton and Sanders are looking to reach undecided voters, the radio is their best bet — [95% listen weekly](http://www.businesswire.com/news/home/20160303006500/en/Katz-Media-Group-Releases%C2%A0%E2%80%9CIn-Time-Insights%E2%80%9D-Upcoming-March), compared to the 91% who watch broadcast television or 87% who watch cable television in the same time period. The study polled 3,000 voters in 10 states between Jan. 25 and Feb. 22. \[[_Politico Media_](http://www.politico.com/blogs/on-media/2016/03/study-sanders-supporters-are-least-likely-to-watch-cable-220172)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4246984/media-consumption-2016-supporters/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4246984/media-consumption-2016-supporters/"},"headline":"Bernie Sanders Supporters Least Likely to Watch Cable TV","datePublished":"2016-03-03T21:18:14.000Z","dateModified":"2026-02-22T15:36:35.056Z","description":"Only 32% of Sanders supporters watch cable news","url":"https://time.com/4246984/media-consumption-2016-supporters/","keywords":["2016 Election topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd9e3d4ecad6cf05/69888030524fc0b6dedf707c/bernie-sanders.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfd9e3d4ecad6cf05/69888030524fc0b6dedf707c/bernie-sanders.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Bernie Sanders Holds Press Conference In Michigan Condemning US Trade Deals","caption":"Bernie Sanders holds a press conference on March 3, 2016 in East Lansing, Mich.","creditText":"Scott Olson—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4246984/media-consumption-2016-supporters/","name":"Bernie Sanders Supporters Least Likely to Watch Cable TV"}}]}] ```