--- description: Next year, the American coffee retailer will enter the Italian market for the first time. title: Starbucks To Open First Store In Italy image: https://static.time.com/v3/assets/bltea6093859af6183b/bltacdcc062fd3dfcd1/69887e19bc6cfc53d23dbc7b/starbucks-sugar.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close # Starbucks To Open First Store In Italy by [Daniel White](/author/daniel-white/) ## Daniel White Update your preferences in [Account Settings](/account/preferences/) Close Feb 29, 2016 1:36 PM CUT  An employee pours milk into a cardboard coffee cup inside a Starbucks Corp. coffee shop in London, U.K., on Monday, Jun. 9, 2014. An employee pours milk into a cardboard coffee cup inside a Starbucks Corp. coffee shop in London, U.K., on Monday, Jun. 9, 2014.Jason Alden—Bloomberg/Getty Images by [Daniel White](/author/daniel-white/) ## Daniel White Update your preferences in [Account Settings](/account/preferences/) Close Feb 29, 2016 1:36 PM CUT For many, it feels like there is a Starbucks everywhere—[except not in Italy](http://www.nytimes.com/2016/02/29/world/europe/with-humility-starbucks-to-enter-italian-market.html?%5Fr=1 "undefined"). The coffee chain announced the opening of it’s first Italian cafe in Milan next year, reports the New York _Times_. [Starbucks](http://time.com/4232729/starbucks-change-rewards-program/ "undefined") has hesitated to open a cafe in Italy, given the country’s strong coffee shop culture. But Starbucks chairman Howard D. Shultz made the announcement at Milan Fashion Week, telling the _Times_ that company was finally ready to introduce itself in Italy. Shultz says Starbucks will adhere to local coffee traditions. “There will definitely be a bar,” Shultz told the Times. “We’re not coming here to teach Italians to make coffee — nothing like that at all…We have to earn the respect.” \[[NYT](http://www.nytimes.com/2016/02/29/world/europe/with-humility-starbucks-to-enter-italian-market.html?%5Fr=1 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4241023/starbucks-to-open-first-store-in-italy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4241023/starbucks-to-open-first-store-in-italy/"},"headline":"Starbucks To Open First Store In Italy","datePublished":"2016-02-29T13:36:30.000Z","dateModified":"2026-02-22T15:27:33.062Z","description":"This marks the American chain's first entry into the Italian market","url":"https://time.com/4241023/starbucks-to-open-first-store-in-italy/","keywords":["Italy","Starbucks","Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltacdcc062fd3dfcd1/69887e19bc6cfc53d23dbc7b/starbucks-sugar.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltacdcc062fd3dfcd1/69887e19bc6cfc53d23dbc7b/starbucks-sugar.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"An employee pours milk into a cardboard coffee cup inside a Starbucks Corp. coffee shop in London, U.K., on Monday, Jun. 9, 2014.","caption":"An employee pours milk into a cardboard coffee cup inside a Starbucks Corp. coffee shop in London, U.K., on Monday, Jun. 9, 2014.","creditText":"Jason Alden—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4241023/starbucks-to-open-first-store-in-italy/","name":"Starbucks To Open First Store In Italy"}}]}] ```