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Facebook Has a Big New Sports Feature Just in Time for the Super Bowl

Jan 21, 2016

Sports fans already flock to social media to celebrate their team's accomplishments or vent about their shortcomings. Now, Facebook is making it easier for those following the big game online with a new sports hub called Facebook Sports Stadium.

Facebook is pitching Sports Stadium as a one-stop shop for everything sports related that's being posted on the network. The idea is to make Facebook users feel as if they're watching the game with their friends even when they aren't together.

Facebook members will be able to see posts about games from friends, comments on specific plays, commentary from experts (teams, journalists, etc.), live scores, stats, play-by-plays, and information about the game such as where to watch it on TV all in one spot. Fans can like or comment on individual plays through Sports Stadium, too.

"People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans," Steve Kafka, a Facebook product manager, wrote in a blog post post about Sports Stadium.

DCIM103MEDIA
An aerial view of Facebook's new campus, an expansion of its current headquarters in Menlo Park, Calif. The LEED-certified building, known as MPK 20, has a 9-acre "green roof."Matt Harnack for Facebook
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Facebook New Campus Green Roof
Facebook New Campus Green Roof
Facebook New Campus Green Roof
Facebook New Campus Green Roof
Construction begins on April 28, 2014 on Facebook's new west campus in Menlo Park CA.
Facebook New Campus Green Roof
An aerial view of Facebook's new campus, an expansion of its current headquarters in Menlo Park, Calif. The LEED-certifi
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The feature will first be available through Facebook's iPhone app, while other platforms will be added in the coming weeks. It will first support NFL football — just in time for the end of the postseason — while other sports like basketball and soccer will also be included.

To access the feature, just search for the game you want to follow in Facebook's search bar. The company also says it will "surface new ways to get there as the product evolves."

The new sports feature can be viewed as another move by Facebook to keep users in its app, rather than lose them to software from established sports brands like ESPN or the NFL.

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