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David Bowie: His Life on Earth. Time Books

David Bowie Dressed for the Future

Jan 16, 2016

Excerpted from TIME's David Bowie: His Life on Earth, an 80-page, fully illustrated commemorative edition. Available at retailers and at Amazon.com.

Perhaps to begin with, it was just a ploy to get people’s attention: dressing not exactly like a woman, but certainly not like any man, or at least not one who telegraphed such raw sex appeal. He wasn’t a drag queen; he was the prince of weird. David Bowie’s style, however, wasn’t a gimmick. He was no Kiss, whose makeup and leather garb became their trademark. But neither was he Lady Gaga or Madonna, always having to reinvent their wardrobes to keep people engaged. Bowie’s style evolved, alongside his music, as part of his quest to explore places he had never been before.

Read more: See TIME's David Bowie cover.

By the end of his life, countless people had come under his influence. Fashion designers acknowledged their debt to him, other entertainers credited him with influencing their style, and many unfamous others took to social media to explain how his cool eccentricity had freed them from the fear of being mocked for looking different.

“He inspired me by his creativity, his extravagance, his sense of fashion that he was constantly reinventing, by his allure, his elegance and his play on gender,” said Jean Paul Gaultier. Belgian designer Dries Van Noten said that more than one of his collections “had been directly inspired by [Bowie’s] style and attitude.” Christopher Bailey, the chief creative officer of Burberry, whose runway show fell on the day after Bowie’s death, sprinkled his male models’ eyes with glitter in homage. “I was born with a David Bowie album in my hand,” said YSL designer Hedi Slimane. “He was Adam, and Angie Bowie was Eve, to me.”

Fashion magazines are still mining his oeuvre for inspiration. Bowie’s mainstream appeal gives them permission to be oddball and yet commercial, and his gently freaky spirit has suffused cover shoot after cover shoot. Tilda Swinton, who has appeared in several Bowie photo homages, including one on the cover of W in 2011, so resembles Bowie in look and style that an Internet meme sprung up that they were the same person.

From afar, it seemed as if Bowie would wear anything—zigzag-knit halter top and hot pants with matching leg and elbow warmers, anyone?—but even though he famously called his Ziggy Stardust style “a cross between Nijinsky and Woolworth’s,” he was choosy. Before he could afford Japanese designer Kansai Yamamoto’s nuttily glamorous outfits, he had his friends copy them. Yamamoto later remarked that most of the ensembles Bowie favored, including the much-exhibited black-and-white bulbous leg jumpsuit, had been designed for women.

“Bowie is a very clever operator,” Shaun Cole of the London College of Fashion told a newspaper during the current David Bowie is exhibition, which includes many of his stage getups. “He didn’t just happen to be there at the right time; he was like a sponge, absorbing influences, turning them around, reiterating and using them in his own way to make an impact. And he always knew what was going to happen.” The ’70s were a different time, of course, but it’s hard to imagine even Bowie knowing that his one legged, one armed cat - suit would inspire French Elle to run a “How to make a Ziggy Stardust leotard” story with knitting patterns and yarn tables.

After the Ziggy phase passed, Bowie moved to Los Angeles, and his outfits began to mimic the changes that were happening in his music. He started performing in zoot-suit inspired, heavily structured ensembles, with baggy pants, structured jackets, dramatic shirt cuffs, and watches on a chain, just like any funked-up brother would wear. Theatrical, yes, but recognizably human; there were fewer eye patches and more suspenders. Perhaps as drugs began to take their hold on him, the so called Thin White Duke emerged, a vaguely vampiric wraith of a creature, in dark suits and light shirts. Fleeing his demons, he moved to Berlin, where his style grew more expressionist and malleable, sharp suits interspersed with deeply flouncy, floating jumpsuits and parachute pants. The Pierrot costume from his Ashes to Ashes album brought together his background in mime and the prevailing New Romantic style of the day. While he rarely revisited his full-on Ziggy days, Bowie retained his taste for eccentric glamour and statement shoulders, and his fluid flair continued to be an inspiration to countless performers around him and who came after—of both genders. While his style quietened, his inner dandy never died; Alexander McQueen designed him a memorably ironic military-style Union Jack overcoat splattered with pigeon droppings.

David Bowie is seen c. 1965.
David Bowie is seen c. 1965.CA—Redferns/Getty Images
David Bowie is seen c. 1965.
David Bowie during a portrait session in 1966 in London.
David Bowie in his "Ziggy Stardust" guise in June, 1972 in London.
Twiggy poses with David Bowie for the cover of his Pin Ups album in 1973 in Paris.
David Bowie performs c. 1973.
From left: Angie Bowie, his son Zowie Bowie (Duncan Jones) and David Bowie, appear at a press conference at the Amstel Hotel on Feb. 7, 1974 in Amsterdam, Netherlands.
David Bowie is seen with a large barking dog while working on the artwork for his album Diamond Dogs in London in 1974.
From left: David Bowie, Yoko Ono and John Lennon at the 17th Annual Grammy Awards on Feb. 28, 1975 in New York City.
David Bowie during the filming of The Man Who Fell To Earth in Los Angeles in 1976.
Iggy Pop and David Bowie in Germany in March 1977.
David Bowie performs on Saturday Night Live on Dec. 15, 1979 in New York City.
From left: Carmine Rojas, David Bowie, and Carlos Alomar perform during the Serious Moonlight tour in 1983 at Wembley Arena in London.
Paul McCartney and David Bowie backstage at Live Aid on July 13, 1985 in London.
David Bowie plays an acoustic guitar while being photographed at a press conference in Tokyo on May 19, 1990.
The ConcerAnnie Lennox and David Bowie perform "Under Pressure" at the Freddie Mercury Tribute Concert on April 20, 1992 in London.
David Bowie onstage at Madison Square Garden for his 50th Birthday Concert in New York City on Jan. 9, 1997.
David Bowie is seen while being honored with a star on the Hollywood Walk of Fame in Hollywood, Calif. on Feb. 12, 1997.
David Bowie performs during the Isle of Wight Festival at Seaclose Park on June 13, 2004 in Newport, U.K.
David Bowie performs with Arcade Fire at Conde Nast's 2005 Fashion Rocks Show on Sept. 8, 2005 in New York City.
David Bowie during his last live performance on Nov. 09, 2006 in New York City.
David Bowie attends the 2010 CFDA Fashion Awards at Alice Tully Hall at Lincoln Center on June 7, 2010 in New York City.
David Bowie and Iman are seen on April 28, 2011 in New York City.
David Bowie in 2015.
David Bowie is seen c. 1965.
CA—Redferns/Getty Images
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It takes a certain discipline to always look that current, while remaining original. There were some duds, of course. Bowie seemed more motivated by theatrical exploration than always looking sharp. But even garments that by rights would have been more at home on an aunt or slightly frumpy nurse on her day off seemed like the punkest statement ever on Bowie. Yamamoto tells the story of taking the rock star to visit a local Tokyo market where Bowie found an over-the-shoulder bag he just had to have. The fact that it was the type worn by Japanese bus drivers while they were at work did not dampen his enthusiasm. And why should it? As with most things, on him it looked just Hunky Dory

David Bowie is seen c. 1965.
David Bowie is seen c. 1965.CA—Redferns/Getty Images
David Bowie is seen c. 1965.
David Bowie during a portrait session in 1966 in London.
David Bowie in his "Ziggy Stardust" guise in June, 1972 in London.
Twiggy poses with David Bowie for the cover of his Pin Ups album in 1973 in Paris.
David Bowie performs c. 1973.
From left: Angie Bowie, his son Zowie Bowie (Duncan Jones) and David Bowie, appear at a press conference at the Amstel Hotel on Feb. 7, 1974 in Amsterdam, Netherlands.
David Bowie is seen with a large barking dog while working on the artwork for his album Diamond Dogs in London in 1974.
From left: David Bowie, Yoko Ono and John Lennon at the 17th Annual Grammy Awards on Feb. 28, 1975 in New York City.
David Bowie during the filming of The Man Who Fell To Earth in Los Angeles in 1976.
Iggy Pop and David Bowie in Germany in March 1977.
David Bowie performs on Saturday Night Live on Dec. 15, 1979 in New York City.
From left: Carmine Rojas, David Bowie, and Carlos Alomar perform during the Serious Moonlight tour in 1983 at Wembley Arena in London.
Paul McCartney and David Bowie backstage at Live Aid on July 13, 1985 in London.
David Bowie plays an acoustic guitar while being photographed at a press conference in Tokyo on May 19, 1990.
The ConcerAnnie Lennox and David Bowie perform "Under Pressure" at the Freddie Mercury Tribute Concert on April 20, 1992 in London.
David Bowie onstage at Madison Square Garden for his 50th Birthday Concert in New York City on Jan. 9, 1997.
David Bowie is seen while being honored with a star on the Hollywood Walk of Fame in Hollywood, Calif. on Feb. 12, 1997.
David Bowie performs during the Isle of Wight Festival at Seaclose Park on June 13, 2004 in Newport, U.K.
David Bowie performs with Arcade Fire at Conde Nast's 2005 Fashion Rocks Show on Sept. 8, 2005 in New York City.
David Bowie during his last live performance on Nov. 09, 2006 in New York City.
David Bowie attends the 2010 CFDA Fashion Awards at Alice Tully Hall at Lincoln Center on June 7, 2010 in New York City.
David Bowie and Iman are seen on April 28, 2011 in New York City.
David Bowie in 2015.
David Bowie is seen c. 1965.
CA—Redferns/Getty Images
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Excerpted from TIME's David Bowie: His Life on Earth, an 80-page, fully illustrated commemorative edition. Available at retailers and at Amazon.com.

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