Those who have been tempted to sign up for Amazon Prime but were put off by the $99 annual fee might want to consider joining this weekend.
The company is cutting the subscription price down to $73 for new members in celebration of its two wins at the 73rd Annual Golden Globe Awards. The discount starts this Friday, Jan. 15 at 9 p.m. PT and ends at 11:59 p.m. on Sunday, Jan. 17.
Prime allows access to a wide variety of perks, including Amazon’s streaming video service, free two-day shipping on certain products, Amazon’s Prime Music streaming app, unlimited photo storage with Amazon Cloud Drive, and early access to deals on Amazon.com.
See the Factories Where Amazon Can Move 426 Items a Second
The company also separately offers a free trial for Amazon Prime, but members must remember to turn off membership renewal to avoid being charged once the trial duration runs out.
Read more: 5 secret Amazon Prime perks
Amazon’s original series Mozart in the Jungle wont the Golden Globe Award for Best Musical or Comedy Series, while lead actor Gael García Bernal also took home the title of Best Actor in a Musical or Comedy for his performance in the show. That means Amazon’s series won more awards than Netflix’s shows, which took home no Golden Globes.
More Must-Reads from TIME
- Your Vote Is Safe
- The Best Inventions of 2024
- How the Electoral College Actually Works
- Robert Zemeckis Just Wants to Move You
- Column: Fear and Hoping in Ohio
- How to Break 8 Toxic Communication Habits
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com