By Tara John
The folks at Cards Against Humanity have decided to pit themselves against the retailers flogging the public with bargains on Black Friday with a deal of their own: $5 for nothing.
So far they have made over $20,000 and counting, according to a ticker on its site. Last year, the controversial card game sold 30,000 people a box of poop on Black Friday for $6.
The website of the politically-incorrect card game describes “this amazing offer” as the “greatest Black Friday gift of all.” It is also the only thing they are selling on the website today.
They explain that while most shops are selling something, “we’re the only company to offer the superior Black Friday experience of buying nothing.”
More Must-Reads from TIME
- Welcome to the Noah Lyles Olympics
- Melinda French Gates Is Going It Alone
- What to Do if You Can’t Afford Your Medications
- How to Buy Groceries Without Breaking the Bank
- Sienna Miller Is the Reason to Watch Horizon
- Why So Many Bitcoin Mining Companies Are Pivoting to AI
- The 15 Best Movies to Watch on a Plane
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com