If you snagged a rose gold iPhone 6s or Apple Watch Sport after they launched earlier this year, you now have the option to buy Beats headphones in that same color.
The headphones are among the few non-Apple accessories that are available in rose gold. The headphones aren't being changed in any way other than the new color choice.
Apple bought Beats Music and Beats Electronics for $3 billion in May of last year. Since the acquisition, Apple has turned Beats Music into its own self-branded service called Apple Music. This is one of the few Apple influences that has been visible on the hardware side of Beats' products. Both pairs of headphones are also available in other iPhone colors, including space gray, silver, and gold.