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Look Inside Amazon’s First Physical Store

It opened by surprise this week in Seattle

Amazon opened its first physical book store on Nov. 2 in Seattle’s University Village neighborhood. The company says Amazon Books is a “physical extension of Amazon.com.”

Amazon Books doesn’t look much different than an average book shop. But Amazon’s store is unique in that it includes reviews customers have posted on its website. The company also says books sold in its store are priced the same as the ones on its website. The books are also placed cover-out, rather than the traditional spine-out.

Here’s a closer look at what Amazon’s first ever physical store:

Books are sorted by how many stars they’ve received on Amazon.com and by genre.

Customers shop inside Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle's upscale University Village mall. Photographer: Jasper Juinen/Bloomberg
David Ryder—© 2015 Bloomberg Finance LPCustomers shop inside Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle’s upscale University Village mall. Photographer: Jasper Juinen/Bloomberg

Specific reviews are placed near relevant titles in the store.

A customer shops at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle's upscale University Village mall. Photographer: David Ryder/Bloomberg
David Ryder—© 2015 Bloomberg Finance LPA customer shops at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle’s upscale University Village mall. Photographer: David Ryder/Bloomberg

Although Amazon sells physical books in its store, there are stations for its Kindle e-reader, too.

Customers shop at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle's upscale University Village mall. Photographer: David Ryder/Bloomberg
David Ryder—© 2015 Bloomberg Finance LPCustomers shop at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle’s upscale University Village mall. Photographer: David Ryder/Bloomberg

The store also includes categories based on shopping habits from Amazon.com.

Inside The First Amazon.com Inc. Brick And Mortar Bookstore
Bloomberg—Bloomberg via Getty ImagesBooks are display for sale at the Amazon Books store in Seattle, Washington, U.S., on Tuesday, Nov. 3, 2015. Amazon.com Inc.’s store lets shoppers pick up books and try the online retailer’s gadgets, including the Fire TV streaming device, Fire tablet and Kindle electronic reader. Photographer: David Ryder/Bloomberg via Getty Images

Amazon reminds customers that prices are the same in-store as they are online.

A customer shops at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle's upscale University Village mall. Photographer: David Ryder/Bloomberg
David Ryder—© 2015 Bloomberg Finance LPA customer shops at Amazon Books in Seattle, Washington, on Tuesday, Nov. 3, 2015. The online retailer Amazon.com Inc. opened its first brick-and-mortar location in Seattle’s upscale University Village mall. Photographer: David Ryder/Bloomberg

Behind the checkout counter, Amazon displays books that are popular that week.

Inside The First Amazon.com Inc. Brick And Mortar Bookstore
Bloomberg—Bloomberg via Getty ImagesCustomers pay for purchases at the Amazon Books store in Seattle, Washington, U.S., on Tuesday, Nov. 3, 2015. Amazon.com Inc.’s store lets shoppers pick up books and try the online retailer’s gadgets, including the Fire TV streaming device, Fire tablet and Kindle electronic reader. Photographer: David Ryder/Bloomberg via Getty Images
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