It opened by surprise this week in Seattle
Amazon opened its first physical book store on Nov. 2 in Seattle’s University Village neighborhood. The company says Amazon Books is a “physical extension of Amazon.com.”
Amazon Books doesn’t look much different than an average book shop. But Amazon’s store is unique in that it includes reviews customers have posted on its website. The company also says books sold in its store are priced the same as the ones on its website. The books are also placed cover-out, rather than the traditional spine-out.
Here’s a closer look at what Amazon’s first ever physical store:
Books are sorted by how many stars they’ve received on Amazon.com and by genre.
Specific reviews are placed near relevant titles in the store.
Although Amazon sells physical books in its store, there are stations for its Kindle e-reader, too.
The store also includes categories based on shopping habits from Amazon.com.
Amazon reminds customers that prices are the same in-store as they are online.
Behind the checkout counter, Amazon displays books that are popular that week.