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---
title: Why Nice People Finish Last—And First
description: Being nice can hurt you at first, but it pays the biggest dividends
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author: Tessa Berenson
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article:published_time: 2015-09-26T12:40:04.000Z
article:modified_time: 2026-08-04T07:57:40.989Z
article:section: Science
og:title: The Science Behind Why Nice People Finish Last—And How to Fix That
og:description: Nice people are most likely to finish last—or first
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twitter:title: The Science Behind Why Nice People Finish Last—And How to Fix That
twitter:description: Nice people are most likely to finish last—or first
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# The Science Behind Why Nice People Finish Last—And How to Fix That

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a6649c2c-0373-46e2-8f3a-d485489cf2d5&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
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| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=a6649c2c-0373-46e2-8f3a-d485489cf2d5&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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## Video: Brene Brown: Rising Strong

[Watch (HLS stream): Brene Brown: Rising Strong](https://cdn.jwplayer.com/manifests/Xm9YvVrb.m3u8) (1:56)

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_Published 2015-09-09. Brene Brown: Rising Strong_


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by 

[Tessa Berenson](https://time.com/author/tessa-berenson/)


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## Tessa Berenson


Sep 26, 2015 12:40 PM UTC

![463116677](https://static.time.com/v3/assets/bltea6093859af6183b/blta06067694c40c86d/698865a8cf40a84fb0c3fecb/gettyimages-463116677.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Silhouette of helping hand between two climber

Silhouette of helping hand between two climberGetty Images

![Tessa Berenson](https://static.time.com/v3/assets/bltea6093859af6183b/bltec0484fe1b20c577/698a0ced86f68ed9d96ee9e6/tessa-berenson-author-2020.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Tessa Berenson](https://time.com/author/tessa-berenson/)


![Tessa Berenson](https://static.time.com/v3/assets/bltea6093859af6183b/bltec0484fe1b20c577/698a0ced86f68ed9d96ee9e6/tessa-berenson-author-2020.jpg?branch=production&width=96&quality=75&auto=webp)

## Tessa Berenson


Sep 26, 2015 12:40 PM UTC

Adam Grant, the youngest tenured professor at Wharton Business School, wants nice people to finish first. But, according to him, they don’t.

Grant was a speaker at this year’s session of The Nantucket Project, an annual lecture series on the island in Massachusetts put on by Tom Scott, the founder of Nantucket Nectars, and featuring former Meet the Press moderator David Gregory, musician Neil Young, and computer pioneer Steve Wozniak, among others.

Speaking in a tent by the waterfront at the White Elephant Hotel (the main event tent, that is, not the cozily furnished “espresso tent” by its side), Grant explained which kinds of people have the easiest time getting ahead in life.

He’s an organizational psychologist by trade, and broke people down into three types: Takers, Matchers and Givers. In simple terms, Takers look out for themselves. Givers are generous with other people with no strings attached. And Matchers fall somewhere in between, with a quid pro quo philosophy of doing favors and then expecting things in return.

He gave the audience members a joking way to test if they’re a narcissistic Taker: “Step 1: Take a moment to think about yourself. Step 2: If you made it to Step 2, you are not a narcissist.”

By a show of hands, most people in the audience were rooting for the generous Givers to do well in life. But Grant said that in a study of engineers, salespeople and medical school students, people with Giver personalities were consistently the worst performers in their field.


This was disheartening to the few hundred audience members. But in a surprising twist, Takers were not the ones who did the best: it was also the Givers.

In each of those three professions, the most generous people were overrepresented in both the bottom 25% of their field _and_ the top 25%. As Grant put it, “Good guys and gals have a better chance of finishing last than the rest of us, but also better odds of finishing first.”

He said it’s because being overly generous towards other people can be harmful in the short run, if it outweighs personal goals and needs. But it will pay dividends later with the skills the Givers acquire along the way and the goodwill they engender.

“You actually learn things through helping other people solve their problems,” Grant said. “And there’s a social capital upside… but they don’t happen right away.”

Takers, on the other hand, tend to rise fast and fall just as quickly.


So how do we make sure that Givers are rewarded? That’s the subject of Grant’s study, and he says there are a few things you can do, ranging from reinforcing giving behavior in children—by praising their character rather than their actions—to keeping Takers out of your organization, because one Taker is more poisonous to a group than dozens of Givers are beneficial.

So it still pays to be a generous person. Just maybe not right away.

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