Actors Benjamin "Lil P-Nut" Flores Jr., Cree Cicchino, Madisyn Shipman, and Thomas Kuc, from the cast of Nickelodeon’s Game Shakers, YouTube sensation GloZell, and Viner superstar Josh Peck take a selfie with fans at VidCon on July 25, 2015 in Anaheim, Calif.
Jason Kempin—Getty Images/Nickelodeon
By Alex Fitzpatrick and Arpita Aneja
September 17, 2015

Over the last few years, a new class of ultra-celebrity has emerged: The YouTube star.

Typically making videos aimed at tweens and teens, YouTube stars like PewDiePie and Jenna Marbles are estimated to make hundreds of thousands of dollars a year off advertising and sponsorship deals. One recent study even suggested young viewers trust YouTube stars more than traditional celebrities, like TV and movie actors. That’s probably because YouTubers are talented at connecting with their audience on a more personal level than mainstream celebs.

All this has big implications for the entertainment business: As teens go, so goes the nation. That’s why companies like Netflix are adding more content for teens, in some cases giving big deals to already-established YouTube personalities.

To learn more about YouTube stars and how they make so much money, watch the video above.


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