--- title: 2016 Election: John Kasich Buys Snapchat Bacon Campaign Ad description: Ohio Gov. John Kasich's presidential campaign just bought a bacon-laced filter and ad on Snapchat. canonical: https://time.com/4019684/john-kasich-2016-election-campaigns-snapchat-bacon/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2015-09-02T09:00:46.000Z article:modified_time: 2026-08-19T07:43:40.870Z article:section: Politics og:title: John Kasich Takes Presidential Campaign to Snapchat og:description: "Who doesn't love bacon?" og:url: https://time.com/4019684/john-kasich-2016-election-campaigns-snapchat-bacon/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt75ca7da41748b8ca/698861f4cd1bbaba436fcfdd/rtx1ot7d.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4089 og:image:height: 2300 og:image:alt: U.S. Republican presidential candidate and Ohio Governor John Kasich speaks at the New Hampshire Education Summit in Londonderry og:type: article twitter:card: summary_large_image twitter:title: John Kasich Takes Presidential Campaign to Snapchat twitter:description: "Who doesn't love bacon?" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt75ca7da41748b8ca/698861f4cd1bbaba436fcfdd/rtx1ot7d.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # John Kasich Takes Presidential Campaign to Snapchat with Bacon Filter Ad > Sponsored content. 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Brief is free at time.com/newsletters. by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Sep 2, 2015 9:00 AM UTC  U.S. Republican presidential candidate and Ohio Governor John Kasich speaks at the New Hampshire Education Summit in Londonderry, New Hampshire Aug. 19, 2015 U.S. Republican presidential candidate and Ohio Governor John Kasich speaks at the New Hampshire Education Summit in Londonderry, New Hampshire Aug. 19, 2015 Brian Snyder—Reuters by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Sep 2, 2015 9:00 AM UTC Ohio Gov. John Kasich’s presidential campaign is pioneering a new form of ad on [Snapchat](https://www.snapchat.com/), wishing New Hampshire residents a good morning with a bacon-laced filter on the photo and video sharing app. The ad, which features Kasich’s campaign logo as strips of bacon, is the first Snapchat geofilter ever to be offered by a specific time-of-day, with users from the Granite State seeing the ad from 6 a.m. to noon Wednesday. It is also the first time a campaign has purchased a geofilter ad, the company confirmed. A similar ad by a group opposed to the Iran deal that was ran in Ohio [received](http://www.latimes.com/business/technology/la-fi-tn-snapchat-geofilter-politics-20150810-story.html) 2.6 million views last month. The filter is the latest reflection both of Snapchat’s growing penetration into political advertising, as well as Republican candidates’ efforts to reach out to younger voters who have traditionally spurned the GOP and make up much of the company’s user base. Scott Milburn, a Kaisch campaign spokesman said in a statement to TIME, “Budget pork isn’t our taste but who doesn’t love bacon and, of course, who doesn’t love Snapchat? You’ve got to have some fun with it all, right?”  Kasich for America ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4019684/john-kasich-2016-election-campaigns-snapchat-bacon/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4019684/john-kasich-2016-election-campaigns-snapchat-bacon/"},"headline":"John Kasich Takes Presidential Campaign to Snapchat with Bacon Filter Ad","datePublished":"2015-09-02T09:00:46.000Z","dateModified":"2026-08-19T07:43:40.870Z","description":"\"Who doesn't love bacon?\"","url":"https://time.com/4019684/john-kasich-2016-election-campaigns-snapchat-bacon/","keywords":["2016 Election","republicans","2016 Election","snapchat","GOP","Bacon","Campaigns","john kasich"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt75ca7da41748b8ca/698861f4cd1bbaba436fcfdd/rtx1ot7d.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt75ca7da41748b8ca/698861f4cd1bbaba436fcfdd/rtx1ot7d.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"U.S. Republican presidential candidate and Ohio Governor John Kasich speaks at the New Hampshire Education Summit in Londonderry","caption":"U.S. Republican presidential candidate and Ohio Governor John Kasich speaks at the New Hampshire Education Summit in Londonderry","creditText":"Brian Snyder—Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4019684/john-kasich-2016-election-campaigns-snapchat-bacon/","name":"John Kasich Takes Presidential Campaign to Snapchat with Bacon Filter Ad"}}]}] ```