A viral video that purportedly showed a pregnant woman pleading with social media users to help find the father of her unborn child was revealed to be a marketing stunt late Tuesday.
The video, posted to YouTube on Sunday, depicted a woman who identified herself as “Natalie Amyot” saying she met an Australian man on the last night of a vacation, lost his number and later discovered she was pregnant.
But a new video posted on the same YouTube account Tuesday night revealed that the original video was a marketing stunt by a social media company and acknowledged, “there’s gonna be a lot of you that are upset by this.”
This article has been revised to reflect that the video was a marketing stunt.
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Write to Tessa Berenson Rogers at tessa.Rogers@time.com